Edward Arenas

• Scaled revenue 199% by owning end-to-end content production workflows and tailoring all creative assets for a targeted audience segment across paywall and organic social media channels. • Grew YouTube channel from 50K to 500K subscribers by developing data-driven content strategies and optimizing all video formats (long-form, live shows, YouTube Shorts) for off-platform conversions. • Achieved #1 Google SERP rankings for key target terms through strategic SEO initiatives, driving sustained organic traffic to manflowyoga.com; content also cited on major LLM platforms. • Produced, directed, shot, edited, and managed 400+ videos for the Man Flow Yoga brand, including full production of The Better Man Podcast. • Secured and maintained brand partnerships with NFLPA, Rhone Apparel, Roadrunner Sports, Birddogs, and Chubbies. • Directed outside agencies in the creation, execution, and ongoing optimization of SEM and Facebook ad campaigns.

• Managed 100+ email and direct mail campaigns across 5 clients, including 115+ individual campaigns for Kia Motors, Ford, Chevrolet, and Jeep dealers. • Executed a University of Chicago Booth School of Business Alumni campaign achieving a 65% click-through rate and 60% conversion rate via Personalized URL (PURL) technology. • Delivered an 80% conversion rate for Greenwater Financial through precision audience segmentation in a targeted direct mail program.

• Drove significant revenue growth by overhauling production and post-production workflows and introducing emerging technologies including streaming solutions. • Established a strategic partnership with Adobe to deploy user-personalized video editing capabilities, positioning the company as an industry innovator in user-generated content (UGC). • Developed affiliate, processor, and vendor partnerships to expand market reach. • Delivered monthly sales and site performance analysis reports to stakeholders and senior decision-makers.