Sergio

Available to hire

Hi, I'm Sergio, also known as Esdotge. I’m the Co-founder and Branding Bruce Lead at FLOC*, the pioneering community-led Web3 strategic design studio that will help you build the next internet.

About

Hi, I’m Sergio, also known as Esdotge. I’m the Co-founder and Branding Bruce Lead at FLOC*, the pioneering community-led Web3 strategic design studio that will help you build the next internet. My passion is design in all its forms, and I strive to adapt to various project types to continuously learn and deliver exceptional results. I boost the Brand3 concept, focusing on building better brands through active community member participation. At FLOC*, my team and I have developed a working methodology based on our experiences with well-known brands such as Rarible, MetaMask, Bankless, Sushi, Polygon, and MetaFactory. We are now applying this knowledge to strategic processes like MetaBranding and Brand3 in Public.

  • 16 years' experience
  • Joined September 2025

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Other

Work experience· 31 roles

Professor on Metaverse, NFTs and Digital Asset Management · IEBS Business SchoolJul 2024 – Sep 2025 · 1 yr 3 mos

Approach, explanation, consultancy and review of current Metaverse case studies; supervise student final projects and outline new business ideas.

Professor on Metaverse, NFTs and Digital Asset Management · IEBS Business SchoolJul 2024 – Sep 2025 · 1 yr 3 mos

Approach, explanation, consultancy and review of the most relevant case studies of the Metaverse. Guiding students to propose final projects and outline new business ideas in this ecosystem.

Visual Lead · ÁGORAMar 2021 – Sep 2025 · 4 yrs 7 mos

Blockchain conceptualization and design for the magazine's creative processes; brand coordination and strategy across touchpoints.

Visual Lead · ÁGORAMar 2021 – Sep 2025 · 4 yrs 7 mos
Design Advisor · Crypto BirdsJan 2021 – Sep 2025 · 4 yrs 9 mos
Design Advisor · Crypto BirdsJan 2021 – Sep 2025 · 4 yrs 9 mos
Art Creative Director · Small, Where Brands GrowJan 2019 – Sep 2025 · 6 yrs 9 mos
Art Creative Director · Small, Where Brands GrowJan 2019 – Sep 2025 · 6 yrs 9 mos

Education

Grado en Publicidad y Relaciones Públicas · Universitat d'Alacant2010 – 2014
Técnico Superior en Gráfica Publicitaria, Diseño Gráfico · Escuela de Arte de Albacete2007 – 2010
Grado en Publicidad y Relaciones Públicas · Universitat d'Alacant2010 – 2014
Técnico Superior en Gráfica Publicitaria, Diseño Gráfico · Escuela de Arte de Albacete2007 – 2010

Certifications and awards

TRENDSETTERS – Los que marcan las tendencias; creativos, disruptivos y radicales2030 – 2025
TRENDSETTERS – Los que marcan las tendencias; creativos, disruptivos y radicales2030 – 2025
Jornadas OUTBOX, II jornadas de creatividad2030 – 2025

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