Available to hire
Hi, I’m Sergio, also known as Esdotge. I’m the Co-founder and Branding Bruce Lead at FLOC*, the pioneering community-led Web3 strategic design studio that will help you build the next internet. My passion is design in all its forms, and I strive to adapt to various project types to continuously learn and deliver exceptional results. I boost the Brand3 concept, focusing on building better brands through active community member participation. At FLOC*, my team and I have developed a working methodology based on our experiences with well-known brands such as Rarible, MetaMask, Bankless, Sushi, Polygon, and MetaFactory. We are now applying this knowledge to strategic processes like MetaBranding and Brand3 in Public.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Co-Founder and Branding Bruce Lead at FLOC*
December 1, 2018 - PresentMetaverse Co-Founder and Leader of the Branding Guild in the Decentralized Web3 Design Studio. Coordination and management of the collective strategy. Brand3 Builder. Brand3 Editor / Director.
Brand3 Editor / Director at Brand3
January 1, 2018 - PresentOnchain Creator of the blockbrands and Brand3 concept as a specialized media to talk about branding and blockchain/Web3. Content management and selection of resources of the cryptosphere to share with the community. Brand3 strategy consultancy and design recommendations.
Professor on Metaverse, NFTs and Digital Asset Management at IEBS Business School
July 1, 2024 - September 30, 2025Approach, explanation, consultancy and review of the most relevant case studies of the Metaverse. Guiding students to propose final projects and outline new business ideas in this ecosystem.
Visual Lead at ÁGORA
March 1, 2021 - September 30, 2025Blockchain conceptualization and design of the magazine's creative processes as well as brand coordination and strategy in all its points of contact.
Design Advisor at Crypto Birds
January 1, 2021 - September 30, 2025Brand and design consultant on corporate issues. Visual and communication advice to strengthen the different points of contact.
Art Creative Director at Small, Where Brands Grow
January 1, 2019 - September 30, 2025Assist art staff in development and execution of visual and layout for print, video, and online media. Design according to internal style guidelines and contribute to the creation of a digital brand strategy.
Graphic Designer Trainee at Small, Where Brands Grow
September 30, 2014 - September 30, 2025Creative direction and graphic design. Support in managing customer accounts.
Internship - Graphic Designer at Small, Where Brands Grow
April 30, 2014 - September 30, 2025Creative direction and graphic design. Support in managing customer accounts.
Co-Founder at Festivalea
December 31, 2017 - September 30, 2025Magazine specializing in the analysis of socio-cultural events, with news, features, stories and interviews on music festivals and art professionals.
Contramaestre at ZEIT Brands
May 31, 2014 - September 30, 2025Art direction in visual branding: Graphic Design Photography Communication Typography.
Audiovisual Manager at FUTURLAB - CreativeFutures, University of Alicante
February 28, 2014 - September 30, 2025Audiovisual concept, management and design.
Communication Manager at NOW Benidorm
October 31, 2013 - September 30, 2025Corporate communication, graphic design, photography, public relations strategy and coordination.
Fotógrafo at Corporacion HMS
August 31, 2010 - September 30, 2025Fotoperiodismo, postproducción y retoque.
Diseñador Gráfico en prácticas at IMAGINA
April 30, 2010 - September 30, 2025Diseño gráfico, arte final.
Graphic Designer / Warehouse Manager at Kimialba Comercial
January 1, 2010 - September 30, 2025Gestión de almacenaje, función comercial y diseño corporativo.
Co-Founder and Branding Bruce Lead at FLOC*
December 1, 2018 - PresentCo-founded FLOC*, led branding and strategy; Metaverse co-founder and leader of the Branding Guild in a decentralized Web3 design studio; coordinated collective strategy and brand3 initiatives.
Brand3 Builder at Brand3
January 1, 2018 - PresentOnchain creator of blockbrands and Brand3 concept; specialized media to discuss branding and blockchain/Web3; content management and curation.
Brand3 Editor / Director at Brand3
January 1, 2018 - PresentBrand3 strategy consultancy and design recommendations; editor and director of content.
Professor on Metaverse, NFTs and Digital Asset Management at IEBS Business School
July 1, 2024 - September 30, 2025Approach, explanation, consultancy and review of current Metaverse case studies; supervise student final projects and outline new business ideas.
Visual Lead at ÁGORA
March 1, 2021 - September 30, 2025Blockchain conceptualization and design for the magazine's creative processes; brand coordination and strategy across touchpoints.
Design Advisor at Crypto Birds
January 1, 2021 - September 30, 2025Brand and design consultant for corporate issues; visual and communication advice to strengthen brand touchpoints.
Art Creative Director at Small, Where Brands Grow
January 1, 2019 - September 30, 2025Art direction and visual execution across print, video and online media; contribute to digital brand strategy.
Graphic Designer Trainee
September 1, 2014 - September 30, 2025Graphic design, creative direction, and client account support during trainee period.
Internship
April 1, 2014 - September 30, 2025Creative direction and graphic design internship.
Co-Founder at Festivalea
December 1, 2017 - September 30, 2025Co-founded a magazine focused on socio-cultural events, with interactive features and community map.
Contramaestre at ZEIT Brands
May 1, 2014 - September 30, 2025Art direction in visual branding: graphic design, photography, communication and typography.
Audiovisual Manager at FUTURLAB - CreativeFutures
February 1, 2014 - September 30, 2025Audiovisual management for university-related creative futures projects; photography, visual design and communication.
Communication Manager at NOW Benidorm
October 1, 2013 - September 30, 2025Corporate communication, graphic design, photography, public relations strategy and coordination; online community management.
Fotógrafo at Corporacion HMS
August 1, 2010 - September 30, 2025Fotoperiodismo, postproduction and retouching.
Diseñador Gráfico en prácticas at IMAGINA
April 1, 2010 - September 30, 2025Graphic design; internship with creative direction and client account support.
at Kimialba Comercial
December 1, 2010 - September 30, 2025Gestión de almacenaje, función comercial y diseño corporativo.
Education
Grado en Publicidad y Relaciones Públicas at Universitat d'Alacant
January 1, 2010 - January 1, 2014Técnico Superior en Gráfica Publicitaria, Diseño Gráfico at Escuela de Arte de Albacete
January 1, 2007 - January 1, 2010Grado en Publicidad y Relaciones Públicas at Universitat d'Alacant
January 1, 2010 - January 1, 2014Técnico Superior en Gráfica Publicitaria, Diseño Gráfico at Escuela de Arte de Albacete
January 1, 2007 - January 1, 2010Qualifications
TRENDSETTERS – Los que marcan las tendencias; creativos, disruptivos y radicales
January 11, 2030 - September 30, 2025TRENDSETTERS – Los que marcan las tendencias; creativos, disruptivos y radicales
January 11, 2030 - September 30, 2025Jornadas OUTBOX, II jornadas de creatividad
January 11, 2030 - September 30, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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