Eshal Khurram

Case Study: L'Oréal Paris Elvive Glycolic Gloss Campaign Visual Concept & Content Direction To showcase L'Oréal Paris's Elvive Glycolic Gloss collection, I executed a sensory-driven, macro-focused UGC video designed to highlight formula efficacy and packaging aesthetics. Moving away from traditional, flat product reviews, the edit emphasizes texture, luminescence, and tactile satisfaction through high-contrast lighting and crisp sound design. Key Production Highlights Macro Texture & Droplet Focus: Captured micro-water droplets and glossy liquid overlays to visually mirror the product's core benefit—delivering a "glass-like shine" to hair. Cinematic Sound Design & Pacing: Utilized satisfying tactile ASMR audio cues synchronized with sharp visual transitions (water splashes, bottle glides, and liquid ripples) to hold viewer attention within the first 3 seconds. Editorial On-Screen Typography: Integrated clean, elegant text overlays emphasizing key active ingredients (6% Glycolic Acid Complex) and benefit hooks ("Bringing the science of skincare to your hair routine"). High-Contrast Color Grading: Applied rich, moody pink-toned color passes and ambient beam lighting to elevate mass-market packaging into a high-end, luxury visual experience.