Dr. Emily Shotter

Available to hire

I am Dr. Emily Shotter, a corporate communications and PR leader with over 25 years of international experience spanning telecoms, Big Four, and consultancy.

About

I am Dr. Emily Shotter, a corporate communications and PR leader with over 25 years of international experience spanning telecoms, Big Four, and consultancy. I specialise in creating high impact copy for a variety of functions and channels, brand tone of voice alignment, messaging strategy, crisis communications, PR and communications strategy and media relations.

I am also passionate about digital engagement and building brand personalities that resonate across diverse audiences.

I was honoured in 2025 as the Silver Stevie International Business Award winner for ‘Communications Professional of the Year’.

  • 29 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • ArabicBeginner

Industry experience

  • Telecommunications
  • Financial Services
  • Professional Services
  • Media & Entertainment
  • Education

More experts in Muscat, Oman

Work experience· 5 roles

Department Head – PR / Corporate Communications · Ooredoo Oman, MuscatAug 2013 – Present · 13 yrs 4 mos

Leading company-wide PR and communications strategy for a major telecom provider. Maintaining consistent brand voice across media, corporate materials, digital platforms and internal communications. Oversaw the rebranding from Nawras to Ooredoo in 2014. Managing a team of three and leading external agency relationships.

Academy Leader · PwC, Muscat, OmanMay 2010 – Jun 2013 · 3 yrs 2 mos

Managed PwC Oman’s training arm, including strategy, reporting, marketing, resourcing and course delivery. Led all PR and campaign activities; established social media presence. Developed internal systems and branding for regional Academies. Brand champion for the firm, including primary responsibility for a rebranding. PwC ‘Experience’ champion – helping to drive client and people satisfaction.

Senior Manager · KPMG, Muscat, OmanMar 2008 – Mar 2010 · 2 yrs 1 mo

Client service management. Directed internal and external comms, marketing materials, standard policy and protocol documentation development, editing and proofing for the firm. Served as People Management Leader, implementing staff engagement initiatives. CSR coordinator. Served on the judging panel for the 2009 National Training Institute of Oman “BizPro” awards, to select Oman’s young business achievers of the year.

Consultant to Senior Manager · PwC, London & ParisJan 1998 – Jan 2008 · 10 yrs 1 mo
Academic Teaching Assistant (During PhD) · Loughborough UniversityJan 1995 – Jan 1996 · 1 yr 1 mo

Education

PhD · Loughborough University, UK2030 – 1997
BSc (Hons), Psychology · Loughborough University, UK2030 – 1994

Certifications and awards· 6

Silver Stevie International Business Award - Communications Professional of the Year2025
Digital Marketing Institute Pro Certification2020 – 2025
Ooredoo Qadaa Leadership Programme2018 – 2025
Certificate in Corporate Communications – Informa, Dubai2016 – 2025

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