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I am Dr. Emily Shotter, a corporate communications and PR leader with over 25 years of international experience spanning telecoms, Big Four, and consultancy. I specialise in creating high impact copy for a variety of functions and channels, brand tone of voice alignment, messaging strategy, crisis communications, PR and communications strategy and media relations. I am also passionate about digital engagement and building brand personalities that resonate across diverse audiences. I was honoured in 2025 as the Silver Stevie International Business Award winner for 'Communications Professional of the Year'.…I am Dr. Emily Shotter, a corporate communications and PR leader with over 25 years of international experience spanning telecoms, Big Four, and consultancy. I specialise in creating high impact copy for a variety of functions and channels, brand tone of voice alignment, messaging strategy, crisis communications, PR and communications strategy and media relations. I am also passionate about digital engagement and building brand personalities that resonate across diverse audiences. I was honoured in 2025 as the Silver Stevie International Business Award winner for 'Communications Professional of the Year'.

Dr. Emily Shotter

Copywriter, Content Strategist, PR Freelancer, +1

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I am Dr. Emily Shotter, a corporate communications and PR leader with over 25 years of international experience spanning telecoms, Big Four, and consultancy. I specialise in creating high impact copy for a variety of functions and channels, brand tone of voice alignment, messaging strategy, crisis communications, PR and communications strategy and media relations. I am also passionate about digital engagement and building brand personalities that resonate across diverse audiences. I was honoured in 2025 as the Silver Stevie International Business Award winner for 'Communications Professional of the Year'.…I am Dr. Emily Shotter, a corporate communications and PR leader with over 25 years of international experience spanning telecoms, Big Four, and consultancy. I specialise in creating high impact copy for a variety of functions and channels, brand tone of voice alignment, messaging strategy, crisis communications, PR and communications strategy and media relations. I am also passionate about digital engagement and building brand personalities that resonate across diverse audiences. I was honoured in 2025 as the Silver Stevie International Business Award winner for 'Communications Professional of the Year'.

Available to hire

I am Dr. Emily Shotter, a corporate communications and PR leader with over 25 years of international experience spanning telecoms, Big Four, and consultancy. I specialise in creating high impact copy for a variety of functions and channels, brand tone of voice alignment, messaging strategy, crisis communications, PR and communications strategy and media relations.

I am also passionate about digital engagement and building brand personalities that resonate across diverse audiences.

I was honoured in 2025 as the Silver Stevie International Business Award winner for ‘Communications Professional of the Year’.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Arabic

Beginner

Work Experience

Academic Teaching Assistant (During PhD) at Loughborough University

January 1, 1995 - January 1, 1996

Designed and delivered undergraduate coursework. Managed assessments, lecturer coordination, and academic reporting.

Consultant to Senior Manager at PwC, London & Paris

January 1, 1998 - January 1, 2008

Led cross-border coordination of global and regional outsourcing proposals, including transition planning for major multinational clients across the PwC network. Played a key role in marketing, business development, and contract drafting and negotiation – drafting client proposals and delivering high-stakes presentations. Completed a 9-month secondment in Paris to help establish and train the new European outsourcing team. Oversaw team development, strategic planning, marketing campaigns, and creation of capability materials for both internal and external use.

Senior Manager at KPMG, Muscat, Oman

March 1, 2008 - March 1, 2010

Client service management. Directed internal and external comms, marketing materials, standard policy and protocol documentation development, editing and proofing for the firm. Served as People Management Leader, implementing staff engagement initiatives. CSR coordinator. Served on the judging panel for the 2009 National Training Institute of Oman “BizPro” awards, to select Oman’s young business achievers of the year.

Academy Leader at PwC, Muscat, Oman

May 1, 2010 - June 1, 2013

Managed PwC Oman’s training arm, including strategy, reporting, marketing, resourcing and course delivery. Led all PR and campaign activities; established social media presence. Developed internal systems and branding for regional Academies. Brand champion for the firm, including primary responsibility for a rebranding. PwC ‘Experience’ champion – helping to drive client and people satisfaction.

Department Head – PR / Corporate Communications at Ooredoo Oman, Muscat

August 1, 2013 - Present

Leading company-wide PR and communications strategy for a major telecom provider. Maintaining consistent brand voice across media, corporate materials, digital platforms and internal communications. Oversaw the rebranding from Nawras to Ooredoo in 2014. Managing a team of three and leading external agency relationships.