I’m Esperanza, a creative and versatile graphic designer and social media manager with a passion for visual storytelling. I excel at turning brand ideas into compelling print and digital designs, and I love building cohesive identities across platforms using Adobe Creative Suite. My approach blends artistry with strategy to elevate brand presence and audience engagement. I bring a collaborative spirit to merchandising and content production, producing engaging visuals, social content, and video assets that boost visibility. I’m constantly exploring new trends and cultural influences to keep my work fresh, on-brand, and effective across channels.…

Esperanza Fernandez

5.0 (2 reviews)

I’m Esperanza, a creative and versatile graphic designer and social media manager with a passion for visual storytelling. I excel at turning brand ideas into compelling print and digital designs, and I love building cohesive identities across platforms using Adobe Creative Suite. My approach blends artistry with strategy to elevate brand presence and audience engagement. I bring a collaborative spirit to merchandising and content production, producing engaging visuals, social content, and video assets that boost visibility. I’m constantly exploring new trends and cultural influences to keep my work fresh, on-brand, and effective across channels.…

Available to hire

I’m Esperanza, a creative and versatile graphic designer and social media manager with a passion for visual storytelling. I excel at turning brand ideas into compelling print and digital designs, and I love building cohesive identities across platforms using Adobe Creative Suite. My approach blends artistry with strategy to elevate brand presence and audience engagement.

I bring a collaborative spirit to merchandising and content production, producing engaging visuals, social content, and video assets that boost visibility. I’m constantly exploring new trends and cultural influences to keep my work fresh, on-brand, and effective across channels.

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Language

English
Fluent

Work Experience

Creative, Growth & Operations Manager (Self - Employed) at Noah Flach Music
January 1, 2024 - Present
Designed, built, and manage the Noah Flach Music website with a focus on conversion and bookings. Created the full brand identity, graphics, and marketing assets across web, email, and social. Manage social media strategy, content creation, and performance-based iteration. Lead outreach and business development, securing gigs through targeted email communication. Oversee scheduling, calendars, and performance logistics; track repertoire and learning timelines. Develop creative angles, scripts, and promotional content to drive inquiries and growth.
Administrative Lead at Hope Church Ennis
January 1, 2023 - Present
Designed, built, and maintain the church website with regular content and event updates. Lead and schedule a multi-member worship team, managing weekly planning and communication. Created automated Excel rota systems to streamline scheduling and reduce admin workload. Handle operational problem-solving and last-minute changes to ensure smooth services.
Creative Associate at Ralph Lauren – Harriman, NY
August 1, 2024 - May 1, 2025
Executed storewide visual floor sets and mannequin styling aligned with brand standards. Collaborated with merchandising teams and built Excel and PowerPoint tools to support store resets.
Graphic Design & Video Intern at Times Square Church – New York, NY
February 1, 2024 - August 1, 2024
Produced graphics and video content for digital and in-person audiences of 20K+. Managed worship department social media content, editing, scheduling, and publishing.
Creative Associate at Ralph Lauren
August 1, 2024 - August 1, 2025
Responsible for creative visual displays, merchandising strategy, and presentation design. Designed PowerPoint decks and Excel cheat sheets to streamline merchandising processes. Created visually compelling product displays that aligned with brand standards and boosted customer engagement. Collaborated with buying and merchandising teams to improve product performance in-store.
Graphic Design & Video Intern at Times Square Church
February 1, 2024 - August 1, 2024
Led social media design and video editing projects to increase audience engagement. Directed the worship department’s social media team, ensuring consistent high-quality content. Designed graphics for social media and print that enhanced brand recognition. Produced and edited video content to increase engagement across platforms.
Executive Assistant Intern at Times Square Church
November 1, 2023 - April 1, 2024
Assisted executive operations, communications, and event coordination. Created detailed itineraries and coordinated travel and logistics for executives. Streamlined email and invoice management processes to improve efficiency.

Education

BFA in Graphic Design at Liberty University Online
January 1, 2023 - February 20, 2026
BS in Digital Marketing at Liberty University Online
January 1, 2023 - February 20, 2026
Bible College in Theology at Summit International School of Ministry
January 1, 2022 - January 1, 2023
High School Diploma at Monroe Woodbury High School
January 1, 2018 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education
    uniE621 Website & YouTube Branding – Hope Church Ennis
    This project involved designing and maintaining the website and YouTube channel branding for https://www.twine.net/signin The goal was to create a clean, welcoming, and modern digital presence that reflects the church’s mission and community-focused identity. The website was structured for clarity and accessibility, ensuring visitors can easily find service times, sermons, volunteer opportunities, and church updates. Visual consistency was established through intentional typography, color balance, and layout hierarchy to create a cohesive and approachable experience. In addition, I designed the YouTube channel header to align with the overall brand identity, reinforcing recognition across platforms. The header was optimized for multiple screen sizes while maintaining strong visual hierarchy and message clarity. This project demonstrates the integration of digital design, branding consistency, and ministry-focused communication to support community growth and online engagement. graphicdesigner webdesigner branding ChurchBranding MinistryDesign WebsiteDesign YouTubeBranding DigitalMinistry FaithBasedDesign GraphicDesign CommunityBranding CreativeForChurch VisualIdentity…
    uniE621 Full Brand Identity & Marketing Collateral – Noah Flach Music
    This project encompassed the complete brand development and ongoing content management for Noah Flach Music, a professional pianist specializing in weddings, ceremonies, and corporate events. The scope included logo design, website headers, brochure creation, highlight imagery, and cohesive promotional materials — establishing a refined and elegant visual identity aligned with upscale event venues. Beyond brand design, I manage the full social media presence, including content strategy, filming live performances, video editing, reel creation, and platform optimization. Each piece of content is designed to reinforce brand consistency while showcasing musical talent and client experience. By integrating branding, visual storytelling, and digital marketing strategy, this project created a cohesive and scalable brand ecosystem. The result is a polished, professional presence that strengthens audience engagement, increases bookings, and positions Noah Flach Music competitively within the wedding and live-events industry. BrandIdentity FullBranding MusicBranding WeddingIndustry EventBranding CreativeEntrepreneur GraphicDesign MarketingDesign VisualIdentity PersonalBrand…
    uniE621 Logo Design for Podcast Brand Identity
    This logo was developed to establish a strong and recognizable visual identity for a podcast brand. The design balances clarity and personality, ensuring versatility across digital platforms including podcast covers, YouTube thumbnails, social media, and streaming directories. The concept focuses on bold typography, simplified iconography, and scalable vector construction to maintain legibility at small sizes — particularly within circular podcast cover formats. The final mark is adaptable, cohesive, and aligned with the podcaster’s tone and audience. LogoDesign BrandIdentity PodcastBranding VisualIdentity AdobeIllustrator GraphicDesigner BrandStrategy VectorDesign…
    uniE621 Final Build: Landscape Series for Picone Construction
    This two-piece watercolor landscape series was created for Picone Construction to represent the completed outcome of a recent project. Rather than focusing solely on structural details, the illustrations capture the finished environment — the land, atmosphere, and setting that frame the company’s work. Using layered watercolor washes and natural tonal variation, the pieces emphasize permanence, craftsmanship, and the lasting impact of quality construction. The organic medium softens the industrial narrative, presenting the final build as something integrated, lived-in, and enduring within its surroundings. illustrator construction WatercolorIllustration WatercolorArt LandscapeIllustration ArchitecturalIllustration CreativeForConstruction IllustrationDesign FineArtMeetsIndustry CommissionedArtwork ProfessionalIllustration ArtistForBrands…
    uniE621 YouTube Thumbnail Design – Biblical Worldview Alphabet Series
    This project involved designing a cohesive set of YouTube thumbnails in Adobe Illustrator for a Biblical Worldview Alphabet series. Each thumbnail was developed using vector assets from the published book Created, ensuring visual consistency between print and digital platforms. The designs emphasize bold typography, clear hierarchy, and strong contrast to optimize click-through performance while remaining faithful to the established brand identity. By leveraging scalable vector graphics, the thumbnails maintain clarity across devices and screen sizes. The result is a unified visual system that reinforces the series theme, strengthens brand recognition, and supports audience engagement through intentional, scripture-centered design. graphicdesigner branding thumbnail…