I am a visionary leader, entrepreneur, and strategist who transforms ideas into successful ventures and lasting impact. I have over seven years of expertise in digital marketing, content creation, business development, and project management, with a proven ability to build and scale brands, drive engagement, and optimize growth strategies. I thrive on turning complex concepts into clear, actionable plans that deliver measurable results. As a Marketing & Student Enrollment Manager, I craft and execute strategic campaigns that boost enrollment and student engagement. I am passionate about humanitarian work, climate advocacy, and youth empowerment, and I design innovative career pathways that combine psychology, behavioral science, and market research to guide people toward meaningful futures.

Esra Osman

I am a visionary leader, entrepreneur, and strategist who transforms ideas into successful ventures and lasting impact. I have over seven years of expertise in digital marketing, content creation, business development, and project management, with a proven ability to build and scale brands, drive engagement, and optimize growth strategies. I thrive on turning complex concepts into clear, actionable plans that deliver measurable results. As a Marketing & Student Enrollment Manager, I craft and execute strategic campaigns that boost enrollment and student engagement. I am passionate about humanitarian work, climate advocacy, and youth empowerment, and I design innovative career pathways that combine psychology, behavioral science, and market research to guide people toward meaningful futures.

Available to hire

I am a visionary leader, entrepreneur, and strategist who transforms ideas into successful ventures and lasting impact. I have over seven years of expertise in digital marketing, content creation, business development, and project management, with a proven ability to build and scale brands, drive engagement, and optimize growth strategies. I thrive on turning complex concepts into clear, actionable plans that deliver measurable results.

As a Marketing & Student Enrollment Manager, I craft and execute strategic campaigns that boost enrollment and student engagement. I am passionate about humanitarian work, climate advocacy, and youth empowerment, and I design innovative career pathways that combine psychology, behavioral science, and market research to guide people toward meaningful futures.

See more

Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing & Student Enrollment Manager at Kush Digital College
January 1, 2025 - Present
Launched and led a global Hackathon program from concept to execution with participation from 12+ countries. Increased digital reach to 590K (English account) and 490K (Arabic account) through strategic campaigns. Directed international marketing teams, managed influencer collaborations, and optimized lead funnels. Created comprehensive content and website campaigns including landing pages, outreach plans, and press releases. Led the production and launch of the KD C Book, promoting student innovation and educational excellence.
Business Development Manager at Rise MENA
May 1, 2025 - Present
Managed a diverse team of 5, delivering a 12-week accelerator training program turning early-stage ideas into viable businesses. Organized Rise Network networking events bringing together investors, youth, and entrepreneurs across the MEN A region. Developed partnerships, built curricula, and mentored youth through personalized startup journeys.
Executive Director & Founder at Sudan Climate Future
November 1, 2024 - Present
Led four national climate literacy workshops attended by over 200 participants, advancing public awareness and action on sustainability. Trained and mentored 47 Sudanese Climate Ambassadors over a 7-week intensive program, empowering youth to lead community-based environmental projects. Developed cross-channel sustainability campaigns, forging strategic partnerships with regional and international climate networks. Published the first edition of SCF Magazine, highlighting local solutions to global climate challenges. Spearheaded two national initiatives: 'Story of Resilience' and 'Sustainable Sudan in Action'. Managed a cross-functional team of 17 across five departments, leading project coordination, editorial planning, outreach, and strategic development. Represented Sudan at regional climate conferences, expanding SCF’s influence in climate diplomacy and education.
Volunteer Program Director at MEN A Youth Network under UNO DCA
April 1, 2024 - Present
Led the Sudanese youth team across the MEN A Youth Network. Designed and executed national-level training programs. Coordinated regional collaboration, program structure, and impact measurement.
Business Consultant & Developer at Freelance
December 1, 2023 - Present
Support SMEs and individuals in market entry, brand building, and go-to-market strategy. Provided 1-on-1 business coaching and digital transformation solutions.
Senior Copywriter at Backbones
July 31, 2024 - October 15, 2025
Created compelling bilingual (Arabic/English) marketing content for BAe Systems KSA and other high-profile corporate clients across defense, technology, and consulting sectors. Designed and executed high-conversion storytelling campaigns, email funnels, and content strategies to drive audience engagement and lead generation.
Senior Arabic Blogger Writer at Mumzworld
February 28, 2023 - October 15, 2025
Wrote high-quality SEO-optimized Arabic blog articles focused on motherhood, child development, and family wellness, supporting millions of mothers across the MEN A region. Created product descriptions that balanced emotional appeal with clarity, collaborating with marketing teams to align content with seasonal campaigns and product launches.
Digital Project Manager at 249Startups
December 31, 2022 - October 15, 2025
Managed 249 business show connects with investors and startups, driving digital engagement and project coordination.
Youth Trainer & Mentor (Freelance) at Self-Employed
January 1, 2018 - Present
Trained over 4,000 youths and professionals through workshops, bootcamps, and online sessions on digital marketing, business development, project design, career mapping, and advocacy campaigns.
Founder at Goalista Planner
December 1, 2023 - Present
Built a productivity brand and e-commerce platform empowering users with tools for goal-setting, planning, and visualization. Launched a Shopify store, driving sales through influencer marketing and growth hacking.

Education

B.S. in Medical Photography at Al Neelain University
January 1, 2015 - January 1, 2022

Qualifications

Business Management – King's College London
January 11, 2030 - October 15, 2025
Coaching Skills for Leaders – PMI
January 11, 2030 - October 15, 2025
Meta Social Media Marketing Professional Certificate
January 11, 2030 - October 15, 2025
Google Digital Marketing & E-Commerce
January 11, 2030 - October 15, 2025
Google Project Management Certificate
January 11, 2030 - October 15, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Government