Technical SEO Analyst with a strong background in data analysis, enterprise digital platforms, and performance optimization. I specialize in large-scale website audits, crawl/indexation management, and technical search optimization for high-traffic environments. I combine SEO expertise with advanced data skills (Excel automation, Power Query, Python, SQL) to turn complex datasets into actionable insights that improve visibility, crawl efficiency, and site performance.

Esteban Tamayo

Technical SEO Analyst with a strong background in data analysis, enterprise digital platforms, and performance optimization. I specialize in large-scale website audits, crawl/indexation management, and technical search optimization for high-traffic environments. I combine SEO expertise with advanced data skills (Excel automation, Power Query, Python, SQL) to turn complex datasets into actionable insights that improve visibility, crawl efficiency, and site performance.

Available to hire

Technical SEO Analyst with a strong background in data analysis, enterprise digital platforms, and performance optimization. I specialize in large-scale website audits, crawl/indexation management, and technical search optimization for high-traffic environments.

I combine SEO expertise with advanced data skills (Excel automation, Power Query, Python, SQL) to turn complex datasets into actionable insights that improve visibility, crawl efficiency, and site performance.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Platform Optimization Analyst at bet365
March 1, 2024 - Present
Analyzed user behavior patterns on high-traffic digital platforms to optimize interaction flows, reducing resolution time by 18%.
Technical SEO & Digital Platform Analyst at Foundever (Fiserv)
January 1, 2020 - November 1, 2023
Executed enterprise technical SEO audits using Screaming Frog, GSC, and Bing WMT; resolved 404 errors, duplicate content, and mobile usability issues; collaborated with IT, UX, and AEM teams to implement canonicals, redirects, and meta robots. Monitored site performance via Splunk Weblogs and Core Web Vitals; managed XML sitemaps, robots.txt, and IndexNow; developed executive reports in Advanced Excel (Power Query, PivotTables) and Python automation; presented KPIs and AI Engine Optimization initiatives to stakeholders.
Operations & Reports Analyst at Banco Finandina
August 1, 2018 - February 1, 2019
Redesigned/automated banking reports using Power Query, Access, Excel for vehicle/life insurance databases; monitored operational KPIs for data-driven decisions.

Education

Bachelor of Business Administration at Universidad Nacional de Colombia
January 1, 2011 - January 1, 2017
Exchange Program at Pontifical Javeriana University
January 1, 2015 - January 1, 2015

Qualifications

Google Analytics 4 Certification
January 1, 2024 - March 3, 2026
SEO Fundamentals
January 1, 2024 - March 3, 2026
HubSpot SEO Certification
January 1, 2024 - March 3, 2026
Adobe Experience Manager Developer
January 11, 2030 - March 3, 2026

Industry Experience

Media & Entertainment, Software & Internet, Financial Services, Professional Services, Education