Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I’m a Senior Product Designer, Creative Strategist, and Mentor with over a decade of experience designing thoughtful, scalable digital products that serve both users and business goals. I help startups, mid-sized companies, nonprofits, and global teams turn complexity into clarity through intuitive UX/UI, strategic thinking, and emotionally intelligent design. From AI platforms to mission-driven tools, my work spans tech, education, wellness, and marketing, always grounded in user insight and long-term impact.…Hi there! I’m a Senior Product Designer, Creative Strategist, and Mentor with over a decade of experience designing thoughtful, scalable digital products that serve both users and business goals. I help startups, mid-sized companies, nonprofits, and global teams turn complexity into clarity through intuitive UX/UI, strategic thinking, and emotionally intelligent design. From AI platforms to mission-driven tools, my work spans tech, education, wellness, and marketing, always grounded in user insight and long-term impact.

Estefania Hernandez

Product Designer, UI Designer, UX Designer, +2





Hi there! I’m a Senior Product Designer, Creative Strategist, and Mentor with over a decade of experience designing thoughtful, scalable digital products that serve both users and business goals. I help startups, mid-sized companies, nonprofits, and global teams turn complexity into clarity through intuitive UX/UI, strategic thinking, and emotionally intelligent design. From AI platforms to mission-driven tools, my work spans tech, education, wellness, and marketing, always grounded in user insight and long-term impact.…Hi there! I’m a Senior Product Designer, Creative Strategist, and Mentor with over a decade of experience designing thoughtful, scalable digital products that serve both users and business goals. I help startups, mid-sized companies, nonprofits, and global teams turn complexity into clarity through intuitive UX/UI, strategic thinking, and emotionally intelligent design. From AI platforms to mission-driven tools, my work spans tech, education, wellness, and marketing, always grounded in user insight and long-term impact.

Available to hire

Hi there! I’m a Senior Product Designer, Creative Strategist, and Mentor with over a decade of experience designing thoughtful, scalable digital products that serve both users and business goals.

I help startups, mid-sized companies, nonprofits, and global teams turn complexity into clarity through intuitive UX/UI, strategic thinking, and emotionally intelligent design. From AI platforms to mission-driven tools, my work spans tech, education, wellness, and marketing, always grounded in user insight and long-term impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Designer UI/UX at Remote / Freelance

January 1, 2013 - November 6, 2025

Lead design for multi-platform SaaS and AI-powered products; built rapid prototypes, defined design systems, and improved onboarding and user experience by collaborating with C-level executives.

Mentor Leader / Product Designer at Design Lab (Mentor-led)

January 1, 2013 - November 6, 2025

Mentor-led strategy for AI-powered supply chain design; created data visualizations, interactive prototypes, and scalable UI frameworks; supported early-stage startups.

Product Designer at VI ADO Labs

January 1, 2022 - January 1, 2022

Defined and executed UX strategy for an AI-based agr o-insurance platform, improving operational efficiency and user experience; guided cross-functional teams in agile workflows to ensure high-quality product delivery.

Senior UX Designer at AIRM Consulting

January 1, 2022 - January 1, 2022

Managed website projects from planning to launch, ensuring timely delivery and alignment with client goals; implemented UX strategies to increase usability and client satisfaction.

Project Manager at POD Marketing Inc.

January 1, 2020 - January 1, 2020

Designed mobile apps and websites for small businesses across Spain and Latin America, enhancing customer engagement and brand visibility.

Web Designer at Score Apps

January 1, 2019 - January 1, 2019

Designed websites and marketing assets for multi-sector clients, improving digital engagement and managing multiple concurrent projects.

Web Designer / Project Coordinator at Power to Change — Vancouver Community Network

January 1, 2015 - January 1, 2015

Designed websites and marketing assets for a non-profit network; coordinated projects across teams.

Communications Designer at My Planet Fellowship

January 1, 2014 - January 1, 2014

Contributed communications design work; recognized for outstanding design thinking and product delivery in a real-world challenge.

Senior Product & Visual Designer at Freelance (Remote)

January 1, 2013 - Present

Deliver end-to-end product design for startups, non-profits, and mid-sized companies across tech, education, wellness, and e-commerce. Built custom design systems, responsive UI libraries, and documentation for startup teams.

Senior UX Designer at AI Do Labs

August 1, 2021 - October 1, 2022

Led UX design across remote engagements, focusing on user research, UX strategy, and design deliverables.

Product Designer at IVADO Labs

October 1, 2022 - February 1, 2025

Led product design for AI-driven supply chain SaaS solutions; built and maintained scalable design system foundations; conducted user research and usability testing; designed high-fidelity prototypes and data-rich dashboards.

Project Manager & UX Strategist at POD Marketing

January 1, 2021 - Present

Managed website product cycles and guided UX strategy for multi-industry clients. Coordinated cross-functional teams, delivered UX roadmaps, and improved workflow efficiency.

UX Mentor at Design Lab

February 1, 2023 - Present

Mentor design students through structured 1:1s and project critiques; provide personalized development plans; coach junior designers on UX fundamentals, interaction design, usability testing, and design thinking.

Web & Product Designer at Various (Spain & Canada)

January 1, 2014 - January 1, 2020

Designed responsive websites, mobile apps, and digital interfaces for SMEs and non-profits; built prototypes and conducted usability testing to improve conversions.