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Hi, I’m Estefani Hobus, a social media and content professional based in Victoria, BC, with a background spanning tourism, hospitality, and retail. I design engaging content and campaigns that connect brands with people, using a mix of storytelling, visuals, and data-driven strategy. I specialize in content strategy, short-form video, community management, paid media, and partnership development, and I have a proven track record of building and growing brand presence from the ground up.…Hi, I’m Estefani Hobus, a social media and content professional based in Victoria, BC, with a background spanning tourism, hospitality, and retail. I design engaging content and campaigns that connect brands with people, using a mix of storytelling, visuals, and data-driven strategy. I specialize in content strategy, short-form video, community management, paid media, and partnership development, and I have a proven track record of building and growing brand presence from the ground up.

Estefani Hobus

Content Strategist, Video Editor, Copywriter, +2

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Hi, I’m Estefani Hobus, a social media and content professional based in Victoria, BC, with a background spanning tourism, hospitality, and retail. I design engaging content and campaigns that connect brands with people, using a mix of storytelling, visuals, and data-driven strategy. I specialize in content strategy, short-form video, community management, paid media, and partnership development, and I have a proven track record of building and growing brand presence from the ground up.…Hi, I’m Estefani Hobus, a social media and content professional based in Victoria, BC, with a background spanning tourism, hospitality, and retail. I design engaging content and campaigns that connect brands with people, using a mix of storytelling, visuals, and data-driven strategy. I specialize in content strategy, short-form video, community management, paid media, and partnership development, and I have a proven track record of building and growing brand presence from the ground up.

Available to hire

Hi, I’m Estefani Hobus, a social media and content professional based in Victoria, BC, with a background spanning tourism, hospitality, and retail. I design engaging content and campaigns that connect brands with people, using a mix of storytelling, visuals, and data-driven strategy.

I specialize in content strategy, short-form video, community management, paid media, and partnership development, and I have a proven track record of building and growing brand presence from the ground up.

Skills

Copywriting

Adobe Illustrator

Canva

Experience Level

Copywriting

Expert

Adobe Illustrator

Expert

Canva

Expert

Language

English

Fluent

Portuguese

Fluent

Work Experience

Social Media Coordinator at The Cambie Malone's

January 1, 2024 - Present

Manage two accounts for the company: Lucky's Liquor Store and Cask & Keg; Plan and produce content across Instagram, Facebook, and TikTok — including short-form video, photography, and editorial copy; Manage content calendar, scheduling, and publishing workflow; Run paid media campaigns via Meta Ads to drive engagement and reach; Monitor performance metrics and report insights to optimize content strategy.

Marketing and Communications Specialist at Gramado Tourism

January 1, 2019 - January 1, 2022

Managed two Instagram accounts reaching 200k followers, achieving 60% organic growth in 2021-2022; Developed and executed content strategy across Instagram, Facebook, YouTube, Google My Business, WhatsApp, and Blog; Prospected, negotiated, and closed partnerships with over 100 hotels, parks, and restaurants; Implemented segmented email marketing campaigns using RD Station; Developed and optimized landing pages and sales pages using Wix; Designed marketing materials including flyers, shop displays, and advertising signage.

Social Media Support (Volunteer) at FAS-T Education Consulting

January 1, 2022 - January 1, 2023

Volunteer – Food Distribution at Marché Bon Accueil

June 1, 2022 - July 1, 2022

Supported food distribution efforts in Montreal, assisting community members during June–July 2022.