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CHAN YEE FUI

Available to hire

Dynamic and results-driven eCommerce entrepreneur with 10+ years of experience in driving sales, building customer loyalty, and executing digital marketing strategies.

About

Dynamic and results-driven eCommerce entrepreneur with 10+ years of experience in driving sales, building customer loyalty, and executing digital marketing strategies. Expertise in inventory management, event
coordination, and developing innovative promotional campaigns.

  • 25 years' experience
  • Joined December 2025

Skills· 2

Languages

  • EnglishFluent
  • ChineseFluent
  • MalayIntermediate

Industry experience

  • Retail
  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Other

Work experience· 6 roles

6-Month Project Executive · Alpha Asia PacificSep 2024 – Mar 2025 · 7 mos

A team-focused role managing event/conference planning for global audiences. Responsibilities include organizing campaign data for reporting, collaborating with the Regional Chinese Alpha Team on the 2025 Global Chinese Alpha Conference, utilizing Excel for data analysis, streamlining procurement to reduce costs, managing inventory, and handling administrative tasks.

Ecommerce Entrepreneur · Independent entrepreneurJul 2013 – Present · 13 yrs 5 mos

Operates an online store with 97% customer satisfaction. Manages over 1,000 SKUs across Lazada, Shopee, and other platforms, oversees procurement, logistics, and stock, drives marketing campaigns, and maintains vendor relationships.

Marketing Specialist · Ingersoll-Rand Malaysia Sdn BhdJul 2010 – Jul 2013 · 3 yrs 1 mo

Formulated and launched marketing/promotions campaigns; conducted seminars to educate prospects and customers; managed Service Agreements Program; monitored service revenue; handled pricing feedback, competitive analysis, and planning; analyzed actual vs. historical sales performance and contributed to Annual Operating Plan.

Product Manager (Measuring Tools) · Hilti (Malaysia) Sdn BhdJul 2007 – Jun 2010 · 3 yrs
Assistant Sales Manager · Elid Sales & Marketing Sdn BhdJun 2003 – Jun 2007 · 4 yrs 1 mo
Sales Executives · OVCL Freight (M) Sdn BhdSep 2001 – May 2003 · 1 yr 9 mos

Education

B.A. (Hons) in Marketing · Inti University College, Malaysia2001 – 2025
SPM, Commerce stream · S.M. Convent St. Cecilia, Malaysia1998 – 2025

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