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Dynamic and results-driven eCommerce entrepreneur with 10+ years of experience in driving sales, building customer loyalty, and executing digital marketing strategies. Expertise in inventory management, event coordination, and developing innovative promotional campaigns.…

CHAN YEE FUI

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Dynamic and results-driven eCommerce entrepreneur with 10+ years of experience in driving sales, building customer loyalty, and executing digital marketing strategies. Expertise in inventory management, event coordination, and developing innovative promotional campaigns.…

Available to hire

Dynamic and results-driven eCommerce entrepreneur with 10+ years of experience in driving sales, building customer loyalty, and executing digital marketing strategies. Expertise in inventory management, event
coordination, and developing innovative promotional campaigns.

Skills

CRM

SEO

Experience Level

CRM

Expert

SEO

Intermediate

Language

English

Fluent

Chinese

Fluent

Malay

Intermediate

Work Experience

6-Month Project Executive at Alpha Asia Pacific

September 1, 2024 - March 31, 2025

A team-focused role managing event/conference planning for global audiences. Responsibilities include organizing campaign data for reporting, collaborating with the Regional Chinese Alpha Team on the 2025 Global Chinese Alpha Conference, utilizing Excel for data analysis, streamlining procurement to reduce costs, managing inventory, and handling administrative tasks.

Ecommerce Entrepreneur at Independent entrepreneur

July 1, 2013 - Present

Operates an online store with 97% customer satisfaction. Manages over 1,000 SKUs across Lazada, Shopee, and other platforms, oversees procurement, logistics, and stock, drives marketing campaigns, and maintains vendor relationships.

Marketing Specialist at Ingersoll-Rand Malaysia Sdn Bhd

July 1, 2010 - July 31, 2013

Formulated and launched marketing/promotions campaigns; conducted seminars to educate prospects and customers; managed Service Agreements Program; monitored service revenue; handled pricing feedback, competitive analysis, and planning; analyzed actual vs. historical sales performance and contributed to Annual Operating Plan.

Product Manager (Measuring Tools) at Hilti (Malaysia) Sdn Bhd

July 1, 2007 - June 30, 2010

Coordinated direct marketing campaigns, product launches, and training. Led timely rollouts of new products, supported sales force, organized events/open houses, and handled forecasting, margin analysis, and pricing strategy.

Assistant Sales Manager at Elid Sales & Marketing Sdn Bhd

June 1, 2003 - June 30, 2007

Assigned to set up direct sales team in Guangzhou, China; managed territory coverage; collaborated with product development; hired and coached sales staff; organized trade shows/events; supported top sales performance and multi-million-dollar projects.

Sales Executives at OVCL Freight (M) Sdn Bhd

September 1, 2001 - May 31, 2003

Developed entry strategies for cold calling; negotiated with shipping lines/contractors/brokers; managed sales pipeline; prioritized tasks; supported revenue growth.