My granny always said I’m creative, so I became an art director.
I believe good design has the power to make complex topics accessible and create meaningful change, that’s what drives my work.
I run my own design studio full-time while taking on freelance projects, mainly building brand identities and design systems. My focus lies in uncovering the core values behind a brand, but I equally love getting into the details of execution.
Over the years, I’ve worked across a range of different contexts: as design lead at a startup developing an AI tool, and at various design studios where I developed projects from concept to final execution. My work spans brand identities and exhibition design to motion graphics and web design, with clients in the cultural, economics and scientific sectors.
With a Bachelor’s degree in Visual Communication and experience across studios, startups, and my own practice, I bring both strategic thinking and hands-on craft to every project.
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