My granny always said I'm creative, so I became an art director. I believe good design has the power to make complex topics accessible and create meaningful change, that's what drives my work. I run my own design studio full-time while taking on freelance projects, mainly building brand identities and design systems. My focus lies in uncovering the core values behind a brand, but I equally love getting into the details of execution. Over the years, I've worked across a range of different contexts: as design lead at a startup developing an AI tool, and at various design studios where I developed projects from concept to final execution. My work spans brand identities and exhibition design to motion graphics and web design, with clients in the cultural, economics and scientific sectors. With a Bachelor's degree in Visual Communication and experience across studios, startups, and my own practice, I bring both strategic thinking and hands-on craft to every project. _Website not available. Sign in: https://www.twine.net/signup_

Esther Podrasa

My granny always said I'm creative, so I became an art director. I believe good design has the power to make complex topics accessible and create meaningful change, that's what drives my work. I run my own design studio full-time while taking on freelance projects, mainly building brand identities and design systems. My focus lies in uncovering the core values behind a brand, but I equally love getting into the details of execution. Over the years, I've worked across a range of different contexts: as design lead at a startup developing an AI tool, and at various design studios where I developed projects from concept to final execution. My work spans brand identities and exhibition design to motion graphics and web design, with clients in the cultural, economics and scientific sectors. With a Bachelor's degree in Visual Communication and experience across studios, startups, and my own practice, I bring both strategic thinking and hands-on craft to every project. _Website not available. Sign in: https://www.twine.net/signup_

Next availability:
August 30, 2026

My granny always said I’m creative, so I became an art director.

I believe good design has the power to make complex topics accessible and create meaningful change, that’s what drives my work.

I run my own design studio full-time while taking on freelance projects, mainly building brand identities and design systems. My focus lies in uncovering the core values behind a brand, but I equally love getting into the details of execution.

Over the years, I’ve worked across a range of different contexts: as design lead at a startup developing an AI tool, and at various design studios where I developed projects from concept to final execution. My work spans brand identities and exhibition design to motion graphics and web design, with clients in the cultural, economics and scientific sectors.

With a Bachelor’s degree in Visual Communication and experience across studios, startups, and my own practice, I bring both strategic thinking and hands-on craft to every project.

Website not available. Sign in: https://www.twine.net/signup

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Language

German
Fluent
English
Advanced

Work Experience

Digital Brand Designer at Buero Alba
March 1, 2025 - March 31, 2026
Concept and design of CI projects for clients in research, culture, and entertainment. Delivered brand/visual identity work and coordinated visual experiences across digital and print channels.
Communicationdesigner at ArtHelps gGmbH, Stuttgart
March 1, 2023 - November 30, 2023
Developed and implemented design concepts for social, business, sports, and fashion clients. Worked on CI creation, and design of digital and print media, as well as internal media. Working Student: 06.2022-09.2022
Design Lead & Visual experience designer at cre[ai]tion, Frankfurt
April 1, 2022 - August 1, 2024
Led concept and design work for CI UX/UI applications and related experience design deliverables (trade fair, animations, website/print media, tutorials, presentations, and social media content). Freelancer: 04.2022-08.2023 Full-Time: 10.2023-08.2024
Communicationdesigner at Studio für Gestaltung, Köln
September 1, 2020 - March 31, 2021
Internship
Art Direction (owner design studio) & Graphic-Design (freelance) at studio.podrasa
April 1, 2020 - Present
Freelance consulting and development/realization of design concepts across CI, print media, animations, UX/UI, and spatial staging. Work includes client-facing design development for sectors such as technology, social impact, music, architecture, and galleries. Also includes wedding and event photography. freelancer since 2020, Full-Time: since 04.2026
Graphic-Designer at iXmedia Werbeagentur, Rutesheim
August 1, 2016 - September 30, 2016
Internship

Education

Bachelor visual communication at Fakultät Gestaltung, Hochschule Pforzheim
September 1, 2018 - February 28, 2023
(with distinction)
Vocational collage: Communication/Graphic Design at Kolping Berufskolleg Design, Stuttgart
September 1, 2014 - July 31, 2023
(state-approved)

Qualifications

German Design Award Newcomer Nominee 2024
January 1, 2024 - December 31, 2024
Dutch Design Week 2024 – exhibition
September 1, 2023 - October 31, 2023
(project: notitia – sensitive perception, Eindhoven, NL)

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Other