I am Esther Tang Jia Wen, a product and design leader passionate about creating purposeful, seamless digital experiences that connect business strategy with human needs. With more than a decade of experience leading UX, product design, and digital innovation across banking, healthcare, and energy tech, I bridge creativity and strategy to shape products users love and businesses grow from. I lead multidisciplinary teams to think beyond pixels, delivering clarity, value, and measurable impact in every interaction. My work spans designing and optimizing banking journeys—registration, transactions, wealth management, ATM and multi-currency accounts—while developing UI frameworks and UX flows for web and mobile banking. I collaborate with stakeholders to translate compliance and security requirements into intuitive experiences, back research and testing to refine usability and adoption, and mentor junior UI/UX professionals to grow their skills.…I am Esther Tang Jia Wen, a product and design leader passionate about creating purposeful, seamless digital experiences that connect business strategy with human needs. With more than a decade of experience leading UX, product design, and digital innovation across banking, healthcare, and energy tech, I bridge creativity and strategy to shape products users love and businesses grow from. I lead multidisciplinary teams to think beyond pixels, delivering clarity, value, and measurable impact in every interaction. My work spans designing and optimizing banking journeys—registration, transactions, wealth management, ATM and multi-currency accounts—while developing UI frameworks and UX flows for web and mobile banking. I collaborate with stakeholders to translate compliance and security requirements into intuitive experiences, back research and testing to refine usability and adoption, and mentor junior UI/UX professionals to grow their skills.WWWW…