I am a results-driven Campaign Specialist Manager with 8+ years’ experience in PPC, paid search strategy, and performance optimization. I've built a track record of increasing ROAS, driving revenue growth, and managing high-budget campaigns across Google Ads and Bing Ads. In my work, I focus on strategy development, budget management, and data-driven decision-making, while leading high-performing teams to deliver measurable business impact. In my roles, I’ve led teams of PPC specialists and collaborated closely with clients and vendors to refine strategy and execution. I’m passionate about turning data into actionable optimizations, communicating clear roadmaps, and delivering sustained performance improvements for diverse markets.

Dennis M. Estrella

I am a results-driven Campaign Specialist Manager with 8+ years’ experience in PPC, paid search strategy, and performance optimization. I've built a track record of increasing ROAS, driving revenue growth, and managing high-budget campaigns across Google Ads and Bing Ads. In my work, I focus on strategy development, budget management, and data-driven decision-making, while leading high-performing teams to deliver measurable business impact. In my roles, I’ve led teams of PPC specialists and collaborated closely with clients and vendors to refine strategy and execution. I’m passionate about turning data into actionable optimizations, communicating clear roadmaps, and delivering sustained performance improvements for diverse markets.

Available to hire

I am a results-driven Campaign Specialist Manager with 8+ years’ experience in PPC, paid search strategy, and performance optimization. I’ve built a track record of increasing ROAS, driving revenue growth, and managing high-budget campaigns across Google Ads and Bing Ads. In my work, I focus on strategy development, budget management, and data-driven decision-making, while leading high-performing teams to deliver measurable business impact.

In my roles, I’ve led teams of PPC specialists and collaborated closely with clients and vendors to refine strategy and execution. I’m passionate about turning data into actionable optimizations, communicating clear roadmaps, and delivering sustained performance improvements for diverse markets.

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Work Experience

Pay Per Click Consultant at INTERO DIGITAL
January 1, 2022 - November 4, 2025
Lead strategy development for paid search campaigns across Google Ads and Bing Ads. Increased ROAS to 14x for a women’s apparel e-commerce client within 2 months and maintained performance long-term. Manage daily budgets, optimize campaigns, and conduct performance analysis for multiple clients. Develop keyword strategies, write ad copy, and implement data-backed campaign improvements.
Google Ads Campaign Specialist Manager at TELETECH PHILS. INC
December 1, 2021 - December 1, 2021
Managed a team of 11 specialists handling campaigns for Australian and New Zealand markets. Drove revenue growth and maintained account sustainability through advanced optimization. Led weekly business reviews with vendors to refine campaign strategy and execution.
Google Ads Campaign Specialist at TELETECH PHILS. INC
November 1, 2018 - November 1, 2018
Developed and tested ad copy, optimized landing pages, and executed A/B tests. Improved conversion rates through refined targeting and keyword optimization.
Team Leader at CONVERGYS PHILS INC (INTUIT)
September 1, 2017 - September 1, 2017
Led and coached a technical support team to exceed KPIs. Implemented performance improvement action plans.
Officer in Charge at CONVERGYS PHILS INC (INTUIT)
March 1, 2015 - March 1, 2015
Oversaw daily operations to meet client service expectations. Developed corrective action plans to close performance gaps.
Subject Matter Expert at STREAM GLOBAL SERVICES (INTUIT)
December 1, 2012 - December 1, 2012
Monitored agent performance and drove targeted coaching initiatives.

Education

Bachelor of Arts in Psychology at Philippine Women's University
January 1, 1999 - January 1, 2003

Qualifications

Google Ads Certified
January 11, 2030 - November 4, 2025
Google Analytics Certified
January 11, 2030 - November 4, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail