Dennis M. Estrella
I am a results-driven Campaign Specialist Manager with 8+ years’ experience in PPC, paid search strategy, and performance optimization.
About
I am a results-driven Campaign Specialist Manager with 8+ years’ experience in PPC, paid search strategy, and performance optimization. I’ve built a track record of increasing ROAS, driving revenue growth, and managing high-budget campaigns across Google Ads and Bing Ads. In my work, I focus on strategy development, budget management, and data-driven decision-making, while leading high-performing teams to deliver measurable business impact.
In my roles, I’ve led teams of PPC specialists and collaborated closely with clients and vendors to refine strategy and execution. I’m passionate about turning data into actionable optimizations, communicating clear roadmaps, and delivering sustained performance improvements for diverse markets.
- 3 years' experience
- Joined November 2025
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Retail
Work experience· 6 roles
Lead strategy development for paid search campaigns across Google Ads and Bing Ads. Increased ROAS to 14x for a women’s apparel e-commerce client within 2 months and maintained performance long-term. Manage daily budgets, optimize campaigns, and conduct performance analysis for multiple clients. Develop keyword strategies, write ad copy, and implement data-backed campaign improvements.
Managed a team of 11 specialists handling campaigns for Australian and New Zealand markets. Drove revenue growth and maintained account sustainability through advanced optimization. Led weekly business reviews with vendors to refine campaign strategy and execution.
Developed and tested ad copy, optimized landing pages, and executed A/B tests. Improved conversion rates through refined targeting and keyword optimization.
Education
Certifications and awards
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