Diego Fabbri Arpón

Available to hire

I’m Diego Fabbri Arpón, a Brand & Product Designer based in Buenos Aires.

About

I’m Diego Fabbri Arpón, a Brand & Product Designer based in Buenos Aires. With 20+ years of experience, I connect brand strategy and visual identity with digital product design and hands-on front-end implementation—so what we design is also what ships.

I’ve led and delivered projects end to end across industries, from building visual systems and art direction to designing UI, prototyping complex workflows, and implementing scalable interface components. I’m especially interested in creating coherent brand experiences across web products, where design craft, usability, and performance (including Core Web Vitals) all matter.

  • Joined November 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Real Estate & Construction
  • Retail
  • Education
  • Consumer Goods

More experts in Buenos Aires, Argentina

Projects · 1

https://www.twine.net/signin

estudio.d, my independent design practice focused on brand creation, brand development and product design.

Portfolio
  • Brand Designer
  • Front-End Developer
  • Product Designer
  • +2

Work experience· 7 roles

Product Designer · Quik! — client engagement via Software Mind LATAMJun 2021 – Nov 2025 · 4 yrs 6 mos

Designed and refined UI and interaction patterns for the core product, aligning them with brand identity. Translated business requirements and user needs into flows, prototypes, and design decisions, and collaborated closely with engineering and product leadership to optimize complex workflows. Implemented scalable UI and front-end components to improve visual coherence and product quality.

Brand Identity Designer · International Food TraderJan 2013 – Dec 2015 · 3 yrs

Developed brand identity and visual language for a global food-trading media platform. Designed the monthly IFT digital magazine, including layout, typography, and visual storytelling, and produced marketing and communication materials for global distribution.

Lead Designer · Software Mind LATAMAug 2012 – Nov 2025 · 13 yrs 4 mos

Led the design area at Virtualmind prior to its acquisition by Software Mind, shaping the company’s visual identity and design culture. Delivered branding and UI projects end to end, designing interfaces and implementing HTML/CSS components with development teams while maintaining brand and visual consistency across product modules.

Creative Director · Nest Seekers InternationalSep 2011 – Feb 2012 · 6 mos
Senior Graphic & Web Designer · Arlequin Media GroupApr 2011 – Sep 2011 · 6 mos
Brand & Product Designer · estudio.dJan 2009 – Present · 17 yrs 11 mos
Graphic & Web Designer · Huddle Group S.A.Jun 2005 – Jun 2008 · 3 yrs 1 mo

Education

Bachelor's Degree in Graphic Design · UADE2001 – 2005
Bachelor's Degree in Graphic Design · UADE2001 – 2005

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