Available to hire
SociaI Media & Content Specialist focused on turning live experiences into engaging digital storytelling. Passionate about vinyl and about building community through content and culture in the electronic music scene.
Brings experience across SEO/SEM, Google Ads, web analytics, and social media community management—planning content calendars, collaborating with creative teams, capturing live moments into real-time stories, and using performance data to continuously improve results.
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Social Media & Content Specialist at elrow Family
January 1, 2026 - PresentExecuted and managed social content across Instagram and TikTok. Planned content calendars in collaboration with brand and creative teams. Captured and translated live events into real-time social storytelling. Engaged and grew the community through content and activations. Analyzed performance and trends to optimize content direction.
Social Media Manager (Freelance) at RAW Prod.
January 1, 2025 - PresentDeveloped and executed social media strategy for an electronic music project, aligning content with community and cultural context. Planned and managed content calendars across platforms and campaigns. Created storytelling-driven content adapted to formats, audiences, and digital trends. Collaborated with creatives to ensure consistency across tone and visual identity. Managed community and analyzed performance to refine content direction.
Social Media Manager (Freelance) at RAWP rod.
January 1, 2025 - PresentDeveloped and executed social media strategy for an electronic music project, aligning content with community and cultural context. Planned and managed content calendars across platforms and campaigns. Created storytelling-driven content adapted to formats, audiences, and digital trends. Collaborated with creatives to ensure consistency in tone and visual identity. Managed community and analyzed performance to refine content direction.
Google Ads Product & Strategist Trainer
January 1, 2023 - January 1, 2026Designed and optimized training content for digital products following strict brand guidelines. Translated complex product updates into clear, engaging content for cross-functional teams. Used data and feedback to improve content performance and engagement. Coordinated stakeholders across Sales and Account Management.
Co-founder, SEO & Co-founder (Idunn Underwear) at Idunn Underwear
January 1, 2020 - December 31, 2022Led brand strategy and positioning for a fashion brand focused on inclusivity. Directed content and communication across channels to build brand awareness and maintain consistency across touchpoints.
CEO & Co-founder at Idunn Underwear
January 1, 2020 - January 1, 2022Led brand strategy and positioning for a fashion brand focused on inclusivity. Directed content and communication across channels.
Education
at Google La Salle (Universitat Ramon Llull)
January 1, 2025 - January 1, 2026Education at María Eugenia Binttencourt
January 1, 2025 - January 1, 2026Marketing and Online Trainer (course/study focus) at Google, La Salle (Universitat Ramon Llull)
January 20, 2025 - January 20, 2026Search Engine Marketing (SEO, SEM and Web Analytics) (course/study focus) at Google, La Salle (Universitat Ramon Llull)
January 20, 2025 - January 20, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Retail
Experience Level
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