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Brand & growth marketing leader with end-to-end ownership of brand strategy, content, and full-funnel performance for a US-based DTC brand driving eight-figure revenue. Built a new revenue channel from zero to a top category bestseller while combining brand-building with measurable improvements across GMV, CAC, and ROI. Experience spanning paid media, creator-led growth, and content/SEO/AEO strategy across DTC and app-based businesses in the US and LATAM. Proven ability to connect brand impact to revenue through dashboards, creator performance tracking, and cross-functional leadership across marketing, ops, CX, and product.…Brand & growth marketing leader with end-to-end ownership of brand strategy, content, and full-funnel performance for a US-based DTC brand driving eight-figure revenue. Built a new revenue channel from zero to a top category bestseller while combining brand-building with measurable improvements across GMV, CAC, and ROI. Experience spanning paid media, creator-led growth, and content/SEO/AEO strategy across DTC and app-based businesses in the US and LATAM. Proven ability to connect brand impact to revenue through dashboards, creator performance tracking, and cross-functional leadership across marketing, ops, CX, and product.

Maria Eugenia Mendia

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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Brand & growth marketing leader with end-to-end ownership of brand strategy, content, and full-funnel performance for a US-based DTC brand driving eight-figure revenue. Built a new revenue channel from zero to a top category bestseller while combining brand-building with measurable improvements across GMV, CAC, and ROI. Experience spanning paid media, creator-led growth, and content/SEO/AEO strategy across DTC and app-based businesses in the US and LATAM. Proven ability to connect brand impact to revenue through dashboards, creator performance tracking, and cross-functional leadership across marketing, ops, CX, and product.…Brand & growth marketing leader with end-to-end ownership of brand strategy, content, and full-funnel performance for a US-based DTC brand driving eight-figure revenue. Built a new revenue channel from zero to a top category bestseller while combining brand-building with measurable improvements across GMV, CAC, and ROI. Experience spanning paid media, creator-led growth, and content/SEO/AEO strategy across DTC and app-based businesses in the US and LATAM. Proven ability to connect brand impact to revenue through dashboards, creator performance tracking, and cross-functional leadership across marketing, ops, CX, and product.

Available to hire

Brand & growth marketing leader with end-to-end ownership of brand strategy, content, and full-funnel performance for a US-based DTC brand driving eight-figure revenue. Built a new revenue channel from zero to a top category bestseller while combining brand-building with measurable improvements across GMV, CAC, and ROI.

Experience spanning paid media, creator-led growth, and content/SEO/AEO strategy across DTC and app-based businesses in the US and LATAM. Proven ability to connect brand impact to revenue through dashboards, creator performance tracking, and cross-functional leadership across marketing, ops, CX, and product.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Intermediate

Work Experience

Head of Brand Marketing & Social Commerce at Resparked

June 1, 2024 - Present

Own brand strategy and full-funnel growth across content, paid, organic, and a new revenue channel (TikTok Shop) launched from zero. Built and managed a creator affiliate network of 1,000+ creators, taking the hero product to #4 Best Seller in its category within 3 months. Own dashboards tracking GMV, CAC, creator performance, and channel ROI; report directly to the CEO on brand and revenue impact. Bridge between Resparked and the SEO/content agency—overseeing on-page optimization, blog content strategy, long-form YouTube production, and early AEO initiatives using ClickUp as the workflow hub.

Head of Brand Marketing & Social Commerce at Resparked (US DTC Brand – 8-figure Revenue)

June 1, 2024 - Present

Own brand strategy and full-funnel growth for the company, spanning content, paid, organic, and a new revenue channel (TikTok Shop) launched from zero. Built and managed a creator affiliate network of 1,000+ creators, taking the hero product to #4 Best Seller in its category within 3 months. Own dashboards tracking GMV, CAC, creator performance, and channel ROI; report directly to the CEO on brand and revenue impact. Bridge between Resparked and the SEO/content agency—overseeing on-page optimization, blog content strategy, long-form YouTube production, and early AEO initiatives using ClickUp as the workflow hub.

Branding Lead / Performance Specialist at Winclap

December 1, 2021 - June 30, 2024

Led brand and growth initiatives for DTC and app-based clients across the US and LATAM. Designed full-funnel strategies combining brand, performance, creators, and content. Worked with brands including PedidosYa, Ualá, DiDi, Rappi, Nickelodeon, Globoplay, and Bigbox.

Branding Lead / Performance Specialist at Winclap (Nº1 Growth Agency in LATAM)

December 1, 2021 - June 1, 2024

Led brand and growth initiatives for DTC and app-based clients across the US and LATAM. Designed full-funnel strategies combining brand, performance, creators, and content. Worked with leading brands including PedidosYa, Ualá, DiDi, Rappi, Nickelodeon, Globoplay, and Bigbox.