I’m an SMM specialist with 3+ years of experience in social media strategy, content creation, and digital marketing.

About

I’m an SMM specialist with 3+ years of experience in social media strategy, content creation, and digital marketing.

I help brands strengthen their online presence through strategic content, engaging visuals, short-form videos, and AI-powered creatives. My skills also include audience and competitor research, brand positioning, and Meta Ads campaign setup and optimization.

I combine creativity with a strategic approach to deliver content tailored to each brand’s goals.

  • 4 years' experience
  • Joined October 2026

Languages

  • EnglishAdvanced
  • Spanish; CastilianFluent
  • UkrainianFluent
  • RussianFluent

Work experience· 4 roles

Freelance Social Media Marketing Specialist · Self-employedAug 2024 – Present · 2 yrs 4 mos

Worked independently with clients across various industries, providing end-to-end social media marketing, content creation, and brand design services Key responsibilities: - Developing social media strategies and brand growth plans - Conducting audience and competitor research - Creating content plans, storytelling sequences, captions, and scripts - Designing social media visuals, creative assets, and branded content - Editing Reels and other short-form videos - Developing sales funnels and promotional campaigns - Setting up and managing targeted advertising campaigns - Monitoring social media analytics and evaluating content performance - Creating logos, brand identities, and visual materials, including posters, certificates, and business cards - Conducting Instagram consultations and providing recommendations for account growth and optimization Industries: Beauty & Wellness, Fitness & Pilates, Yoga, Floristry, Event Planning, Veterinary Services, and Healthcare

Project Manager · Marketing agency: “X2 SMM”Jan 2024 – Jul 2024 · 7 mos

Created and managed social media content for client projects, combining content planning, creative production, copywriting, and marketing-focused storytelling. Key responsibilities: • Developing short-term and long-term content plans. • Creating Instagram Stories, posts, Reels, and promotional videos. • Writing captions, scripts, and sales-oriented content. • Developing storytelling sequences and designing visuals for Stories. • Editing videos and creating promotional materials, menus, and advertisements. • Developing sales funnels through social media content. • Scheduling and publishing content across social media platforms.

Social Media Marketing Specialist · Marketing agency “X2.SMM”Aug 2023 – Jan 2024 · 6 mos

Worked as a Social Media Marketing Specialist, focusing on content creation, content planning, and visual communication for client projects. Key responsibilities: • Developing content plans for social media accounts. • Creating Instagram Stories, posts, and short-form videos. • Editing videos for social media platforms. • Designing client presentations, promotional materials, menus, and posters. • Monitoring social media analytics and content performance. • Maintaining visual consistency across social media content and marketing materials.

Social Media Marketing Specialist · Marketing Agency “Fly SMM”Jun 2022 – Jul 2023 · 1 yr 2 mos

Education

Processing of Textual and Graphic Information · Chernivtsi Industrial College2014 – 2018

Studied the processing and design of textual and graphic materials, with a focus on visual communication and print production.

Social Media Marketing (SMM) Course · Elina Chobotaryova — Online SMM School2021

Completed professional training in social media marketing, covering: • Social media strategy and profile optimization. • Content planning and storytelling. • Creating engaging visuals, designs, and creative content. • Video editing for social media. • Developing sales funnels and launching products and online courses through social media. • Instagram analytics and performance metrics. • Tracking and analyzing social media data to evaluate content performance.

Graphic Design & Illustration Course · Elina Chobotaryova — Online Design School2021

Completed training in graphic design and illustration, covering: - Creating digital illustrations and custom graphics - Logo design and visual identity development - Designing presentations, menus, business cards, and promotional posters - Creating graphic designs for T-shirts, tote bags, clothing, and other products - Developing visual concepts and design materials tailored to different brands and purposes

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