Eunice Tan
I am a content creator, digital marketer, and communications professional with experience across social media, content production, retail, and brand marketing.
About
I am a content creator, digital marketer, and communications professional with experience across social media, content production, retail, and brand marketing. My background includes managing marketing campaigns, creating digital content for brands, social media strategy, copywriting, customer engagement, and influencer collaborations.
I have worked in marketing and communications roles across retail, F&B, and lifestyle brands, while also running my own illustration business and growing my personal content creation platforms. Through internships, freelance projects, and hands-on industry experience, I have developed skills in content creation, social media management, campaign planning, copywriting, and digital advertising.
I enjoy working on projects that combine creativity and storytelling, particularly in lifestyle, travel, food, fashion, and youth-focused campaigns. I am passionate about helping brands connect with audiences through authentic and engaging content.
- 7 years' experience
- Joined June 2026
Languages
- EnglishFluent
- ChineseIntermediate
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
Work experience· 4 roles
Managed the brand's social media presence across multiple platforms, including content planning, copywriting, publishing, and community engagement. Coordinated and executed content shoots from concept development to production, working closely with talents, photographers, and creative teams to create engaging visual content. Hosted and facilitated livestream sessions, showcasing products, interacting with viewers in real time, and supporting sales and marketing objectives. Monitored content performance and social media trends to optimise campaigns and strengthen overall brand visibility and audience engagement.
As the Social Media Content Creator & Community Manager at Warabimochi Kamakura, I developed engaging content for Instagram, Facebook, TikTok, and Xiaohongshu (XHS). I managed our Telegram community, responded to customer queries, coordinated collaborations for brand visibility, and handled customer service recovery through direct messaging, comments, and email. Additionally, I scheduled and posted content to boost engagement and follower growth, maintaining a consistent brand voice and promoting our products and campaigns.
Education
Certifications and awards
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