Available to hire
I am a results-oriented professional who thrives under pressure, maintaining focus and productivity in fast-paced environments. I adapt easily to work independently or as part of a team, consistently meeting goals and contributing to overall results.
With strong cross-cultural communication and interpersonal skills, I have successfully led and supported diverse projects—from weddings and conferences to large-scale exhibitions. In sales operations, I streamline workflows, develop effective sales strategies, and analyze performance data to identify areas for improvement, boosting team productivity and customer satisfaction. In my current role at a fast-growing technology company, I specialize in managing subscription lifecycles and strengthening client relationships, ensuring timely renewals and proactive customer success.
Experience Level
Language
English
Advanced
Malay
Advanced
Work Experience
Renewal Specialist at BW Global Pte. Ltd
January 1, 2025 - October 28, 2025End-to-end license renewal management for existing customers, maintain renewal pipeline in CRM (Salesforce), collaborate with Account Managers to understand account health and growth plans, conduct renewal calls, prepare quotations and sales orders, negotiate terms, and coordinate with Finance for invoicing and renewal provisioning.
Sales Operation Executive at BW Global Pte. Ltd
December 31, 2024 - December 31, 2024Maximize customer retention and revenue by managing license renewal processes, identifying renewal opportunities with the Sales team, processing renewal orders, and maintaining accurate CRM data. Streamline workflows and tools, collaborate with internal teams to resolve issues, and support scalable sales processes. Coordinate logistics tasks related to renewals and ensure timely delivery of related items.
Sales Operation Executive at BW Global Pte. Ltd
December 1, 2024 - December 1, 2024Maximize customer retention and revenue by managing license renewal processes, identify monthly renewal opportunities with the Sales Team, plan pricing strategies, process renewal orders, ensure documentation compliance, maintain CRM data, streamline workflows across Sales, Customer Success, Support and Finance, and coordinate shipments and logistics as needed.
Senior Supervisor at Helma Enterprise
December 31, 2022 - December 31, 2022Monitor sales targets and lead a team to achieve goals; optimize merchandising and product displays; oversee inventory levels and ensure product availability. Manage cash handling, track payments, and resolve client feedback and complaints. Support marketing and back-office improvements and oversee special project execution such as promotions and events.
Senior Supervisor at Helma Enterprise
December 1, 2022 - December 1, 2022Led sales targets and merchandising strategies, oversaw inventory levels, coordinated with head office to ensure product availability, managed cash handling and payments, tracked cash flow, handled client feedback and complaints, supported marketing/promotions, and ensured clean, organized outlets with proper security and procedures.
Client Servicing Executive at Hellu-Trans (S) Pte Ltd
July 1, 2014 - July 1, 2014Handled import/export trucking, documentation, and customs clearance; coordinated local and overseas logistics for artworks with corporate clients and galleries; managed Sotheby’s shipments; maintained warehouse organization; resolved client issues and guided new leads; budget planning and lead development.
Corporate Trainer at FT Group Pte Ltd
March 31, 2013 - March 31, 2013Upsell credit cards and loans during roadshows; achieve weekly sales targets by following KPIs; oversee road show operations; conduct interviews to evaluate candidates and train new trainees; develop 12-week goals and budgets to drive profit and sales growth.
Client Servicing Executive at Helu-Trans (S) Pte Ltd
March 31, 2013 - March 31, 2013Handle import/export trucking, documentation, and customs clearance; coordinate local and overseas logistics for artworks; manage Sotheby’s traveling shows and auctions accounts; coordinate collection and delivery with in-house teams and external partners; manage client storage and resolve client-related issues; liaise with regional offices to share client insights and drive sales growth.
Corporate Trainer at FT Group Pte Ltd (Part of Appco Group)
March 1, 2013 - March 1, 2013Roadshow-based upselling of banking products; achieved weekly sales targets; oversaw roadshow operations; conducted interviews; delivered sales impact training; prepared 12-week plans and budgets to achieve profit targets.
Project Co-ordinator / Admin Executive at Sphere Exhibits Pte Ltd
May 31, 2011 - May 31, 2011Set up and coordinate new trade exhibitions (e.g., Buildtech Asia / Interdec Asia 2011); manage administrative tasks, database collection, logistics planning, and on-site event support. Prepare invoices and coordinate payments; manage marketing materials and stock; supervise temporary staff during registration and event operations.
Project Co-ordinator / Admin Executive at Sphere Exhibits Pte Ltd
May 1, 2011 - May 1, 2011Set up and coordinated new trade exhibitions; managed administrative duties, invoicing and accounts; planned logistics and on-site operations; supervised temporary staff and managed crowd control; liaised with contractors and trade partners to ensure smooth event execution.
Sales Administrator at The Venetian Macao - Resort Hotel
December 31, 2008 - December 31, 2008Screen and forward leads to Sales Managers; perform cold calls to promote properties; provide administrative support and contract preparation; liaise with Macau head office to resolve client issues, payments, and room reservations; coordinate client site inspections and events.
Sales Administrator at The Venetian Macao Resort Hotel
December 1, 2008 - December 1, 2008Screened and forwarded leads; performed clerical support; prepared proposals and contracts; coordinated with head office for contracts, payments, and room reservations; maintained relationships with partners for events and marketing.
Catering Sales Executive at Raffles Town Club, Singapore
April 30, 2006 - April 30, 2006Plan, organize, and coordinate banquet sales activities; prepare proposals and contracts; design floor plans and menus; organize bridal fairs and site tours; conduct cold calls for corporate and wedding inquiries; prepare daily event orders and weekly/ monthly reports; develop banquet packages to attract bookings.
Catering Sales Executive at Raffles Town Club, Singapore
April 1, 2006 - April 1, 2006Planned, organized, and coordinated banquet sales activities; prepared proposals and contracts; developed floor plans, menus, and logistics for corporate and wedding clients; conducted site tours and bridal fairs; maintained client relationships.
Assistant Fine Dining Manager at Raffles Town Club, Singapore
February 29, 2004 - February 29, 2004Assist the Fine Dining Manager in planning and controlling F&B operations; lead daily service meetings; monitor market trends in menu design and beverage selection; supervise service staff and roster planning; prepare operational reports and contribute to continuous service improvements.
Assistant Fine Dining Manager at Raffles Town Club, Singapore
February 1, 2004 - February 1, 2004Assisted the Fine Dining Manager in planning and coordinating F&B operations; led daily service meetings; conducted market research on menu design and inventory control; supervised staff and prepared daily/ monthly reports.
Education
B.A. Degree in International Hotel and Tourism Management at International Hotel Management Institute, Lucerne, Switzerland
July 1, 2000 - January 1, 2001Higher Diploma in Hospitality Business Management at Kolej Damansara Utama, Petaling Jaya, Selangor, Malaysia
September 1, 1999 - April 1, 2000Diploma in Hotel and Catering Management (Brevet De Technicien Hotelier (B.T.H)) at Taylor's School of Hotel Management, Kuala Lumpur, Malaysia
April 1, 1997 - April 1, 1999S.P.M (equivalent G.C.E. ‘O’) at Holy Infant Jesus Convent Secondary School, Johor Bahru, Malaysia
January 1, 1991 - December 1, 1995U.P.S.R (equivalent P.S.L.E) at Holy Infant Jesus Convent Primary School, Johor Bahru, Malaysia
January 1, 1985 - December 1, 1990B.A. Degree in International Hotel and Tourism Management at International Hotel Management Institute, Lucerne, Switzerland
July 1, 2000 - January 1, 2001Higher Diploma in Hospitality Business Management at Kolej Damansara Utama, Petaling Jaya, Selangor, Malaysia
September 1, 1999 - April 1, 2000Diploma in Hotel and Catering Management (Brevet De Technicien Hotelier - B.T.H) at Taylor’s School of Hotel Management, Kuala Lumpur, Malaysia
April 1, 1997 - April 1, 1999S.P.M (equivalent G.C.E. ‘O’) at Holy Infant Jesus Convent Secondary School, Johor Bahru, Malaysia
January 1, 1991 - December 31, 1995U.P.S.R (equivalent P.S.L.E) at Holy Infant Jesus Convent Primary School, Johor Bahru, Malaysia
January 1, 1985 - December 31, 1990Qualifications
Industry Experience
Retail, Transportation & Logistics, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality
Experience Level
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