I’m Eve, a marketing professional with experience shaping integrated marketing and digital/social media strategy across B2B space, including cybersecurity and enterprise tech companies in APAC. I have partnered with sales, product and marketing, and other stakeholders to design multi-channel campaigns, build ABM programs, and drive demand generation, pipeline growth, and market visibility. I thrive in cross-functional, collaborative environments, and I’m known for turning complex tech narratives into clear, compelling stories that resonate with executive audiences and enable measurable business impact. My track record includes leading social, digital, and demand generation campaigns across APAC, as well as designing CXO-engagement programs, and delivering scalable activities that accelerate deal cycles. I'm available for freelance or short term project-basis work, to help you setup your infrastructure, processes, and in turn shape your social media, digital marketing or integrated campaign strategies.

Eve Wang

I’m Eve, a marketing professional with experience shaping integrated marketing and digital/social media strategy across B2B space, including cybersecurity and enterprise tech companies in APAC. I have partnered with sales, product and marketing, and other stakeholders to design multi-channel campaigns, build ABM programs, and drive demand generation, pipeline growth, and market visibility. I thrive in cross-functional, collaborative environments, and I’m known for turning complex tech narratives into clear, compelling stories that resonate with executive audiences and enable measurable business impact. My track record includes leading social, digital, and demand generation campaigns across APAC, as well as designing CXO-engagement programs, and delivering scalable activities that accelerate deal cycles. I'm available for freelance or short term project-basis work, to help you setup your infrastructure, processes, and in turn shape your social media, digital marketing or integrated campaign strategies.

Available to hire

I’m Eve, a marketing professional with experience shaping integrated marketing and digital/social media strategy across B2B space, including cybersecurity and enterprise tech companies in APAC.

I have partnered with sales, product and marketing, and other stakeholders to design multi-channel campaigns, build ABM programs, and drive demand generation, pipeline growth, and market visibility. I thrive in cross-functional, collaborative environments, and I’m known for turning complex tech narratives into clear, compelling stories that resonate with executive audiences and enable measurable business impact.

My track record includes leading social, digital, and demand generation campaigns across APAC, as well as designing CXO-engagement programs, and delivering scalable activities that accelerate deal cycles.

I’m available for freelance or short term project-basis work, to help you setup your infrastructure, processes, and in turn shape your social media, digital marketing or integrated campaign strategies.

See more

Language

English
Fluent
Chinese
Advanced

Work Experience

APAC Lead, Social Media at Red Hat (IBM subsidiary)
April 1, 2019 - March 1, 2022
Led APAC social media strategy; managed multilingual content (English, Japanese, Korean, Simplified Chinese, Bahasa); oversaw content calendars, multi-channel campaigns, and CXO-level events; aligned with sales and product teams to strengthen brand visibility and engagement across the region.
Account Director, Digital Marketing at Netivate (Digital Agency)
January 1, 2008 - December 1, 2015
Directed 180+ B2B/B2C digital marketing projects, built a centralized content hub for 11 countries, and delivered cost-efficient, scalable campaigns across paid, organic, and social channels; implemented multilingual chatbots and optimized agency operations.
Senior Marketing Manager, Digital Marketing, APAC at Western Digital (Data Storage Solutions)
January 1, 2017 - April 1, 2019
Regional lead for digital marketing in APAC, driving integrated programs for data storage solutions; led demand generation, ABM, and multi-channel campaigns across major APAC markets; partnered with sales to accelerate pipeline.
Manager, Digital Marketing, APAC at Western Digital (Data Storage Solutions)
April 1, 2016 - December 1, 2016
Drove APAC digital marketing strategy, content localization, and budget management; collaborated with events and field teams to support go-to-market across key markets.

Education

B.S. in Information Systems and Computer Science at National University of Singapore
January 11, 2030 - December 4, 2025
B2B Marketing at Forrester
January 11, 2030 - December 4, 2025
Marketing Analytics at Wharton School
January 11, 2030 - December 4, 2025
Social Media Marketing at NUS Institute of Systems Science (ISS)
January 11, 2030 - December 4, 2025

Qualifications

B2B Marketing
January 11, 2030 - December 4, 2025
Marketing Analytics
January 11, 2030 - December 4, 2025
Social Media Marketing
January 11, 2030 - December 4, 2025

Industry Experience

Software & Internet, Professional Services, Computers & Electronics