Evert Groot

Available to hire

I’m a content strategist and creative who shapes how brands speak on social media, at live events, and across digital campaigns.

About

I’m a content strategist and creative who shapes how brands speak on social media, at live events, and across digital campaigns. Over 13 years I’ve navigated high-pressure, multi-stakeholder environments—including international DJ tours and cultural nonprofits—delivering strategic voice, copywriting, and end-to-end content production.

As a freelancer since 2021, I’ve collaborated with clients like Netflix/NikkieTutorials, TUI, and Phantasialand, implementing AI-enhanced content workflows and leading multi-channel programs from concept to delivery. I thrive on turning complex topics into clear, engaging content and building versatile teams to execute ambitious campaigns.

  • 16 years' experience
  • Joined April 2026

Languages

  • DutchFluent
  • EnglishFluent
  • GermanIntermediate
  • FrenchIntermediate
  • ItalianBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Software & Internet
  • Professional Services

More experts in Amsterdam, Netherlands

Work experience· 7 roles

Content Marketeer · NXTLIJan 2024 – Jan 2025 · 1 yr 1 mo

Led content strategy and project management as primary client contact. Integrated AI into content workflows and translated emerging features into practical applications for clients.

Concept & Copywriter · ClarifyJan 2022 – Jul 2022 · 7 mos

Structured complex subjects into voice-overs, animations and infographics. Developed social copy and helped clients translate complicated topics into clear, accessible audiovisual products.

Freelance Content Strategist, Copywriter, Content Manager · Freelance (Remote)Jan 2021 – Present · 5 yrs 11 mos

Developed content strategy, copywriting, and content management for a portfolio of clients, including Netflix/NikkieTutorials, The Best Social, TUI, Phantasialand, and other brands. Coordinated multi-stakeholder projects and campaigns across social, digital, and events.

Project Manager Online - Eurovision Song Contest · ScrnJan 2018 – Jan 2020 · 2 yrs 1 mo
Social Media Manager · Sorted ManagementJan 2014 – Jan 2018 · 4 yrs 1 mo
Social Media Manager, Assistant · Armada MusicJan 2012 – Jan 2014 · 2 yrs 1 mo
DJ · DJ AbsoluutJan 2010 – Present · 16 yrs 11 mos

Education

BA Media & Culture · UvA0002 – 2011

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