I’m a content strategist and creative who shapes how brands speak on social media, at live events, and across digital campaigns. Over 13 years I’ve navigated high-pressure, multi-stakeholder environments—including international DJ tours and cultural nonprofits—delivering strategic voice, copywriting, and end-to-end content production. As a freelancer since 2021, I’ve collaborated with clients like Netflix/NikkieTutorials, TUI, and Phantasialand, implementing AI-enhanced content workflows and leading multi-channel programs from concept to delivery. I thrive on turning complex topics into clear, engaging content and building versatile teams to execute ambitious campaigns.

Evert Groot

I’m a content strategist and creative who shapes how brands speak on social media, at live events, and across digital campaigns. Over 13 years I’ve navigated high-pressure, multi-stakeholder environments—including international DJ tours and cultural nonprofits—delivering strategic voice, copywriting, and end-to-end content production. As a freelancer since 2021, I’ve collaborated with clients like Netflix/NikkieTutorials, TUI, and Phantasialand, implementing AI-enhanced content workflows and leading multi-channel programs from concept to delivery. I thrive on turning complex topics into clear, engaging content and building versatile teams to execute ambitious campaigns.

Available to hire

I’m a content strategist and creative who shapes how brands speak on social media, at live events, and across digital campaigns. Over 13 years I’ve navigated high-pressure, multi-stakeholder environments—including international DJ tours and cultural nonprofits—delivering strategic voice, copywriting, and end-to-end content production.

As a freelancer since 2021, I’ve collaborated with clients like Netflix/NikkieTutorials, TUI, and Phantasialand, implementing AI-enhanced content workflows and leading multi-channel programs from concept to delivery. I thrive on turning complex topics into clear, engaging content and building versatile teams to execute ambitious campaigns.

See more

Language

Dutch
Fluent
English
Fluent
German
Intermediate
French
Intermediate
Italian
Beginner
Spanish; Castilian
Beginner

Work Experience

Freelance Content Strategist, Copywriter, Content Manager at Freelance (Remote)
January 1, 2021 - Present
Developed content strategy, copywriting, and content management for a portfolio of clients, including Netflix/NikkieTutorials, The Best Social, TUI, Phantasialand, and other brands. Coordinated multi-stakeholder projects and campaigns across social, digital, and events.
DJ at DJ Absoluut
January 1, 2010 - Present
Performer at Milkshake Festival, Tropikali Festival, Amsterdam Pride, Paradiso and Club NYX in Amsterdam; gigs at Red&Blue, Antwerp Pride, Woodpop Brussels; appearances in Milan, Italy.
Content Marketeer at NXTLI
January 1, 2024 - January 1, 2025
Led content strategy and project management as primary client contact. Integrated AI into content workflows and translated emerging features into practical applications for clients.
Concept & Copywriter at Clarify
January 1, 2022 - July 1, 2022
Structured complex subjects into voice-overs, animations and infographics. Developed social copy and helped clients translate complicated topics into clear, accessible audiovisual products.
Project Manager Online - Eurovision Song Contest at Scrn
January 1, 2018 - January 1, 2020
Led the online team across content strategy, editorial planning and digital production. Managed stakeholders across 40+ countries and delivered Google partnership pilots including Posts and Cameos. Increased content performance by reconfiguring launch time of participant content.
Social Media Manager at Sorted Management
January 1, 2014 - January 1, 2018
Content strategy, production coordination and team management in a high-output environment. Delivered major platform activations with Facebook Live, Instagram, Snapchat and MTV.
Social Media Manager, Assistant at Armada Music
January 1, 2012 - January 1, 2014
Social strategy and content for Armin van Buuren, Armada Music and A State of Trance. Co-created the Webby Award-winning Academy of Electronic Music in collaboration with Google.

Education

BA Media & Culture at UvA
November 30, 0002 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services