Evie Wadkin
I'm a creative, hands-on marketer with 5 years’ experience across social media, influencer marketing, content, and campaigns — now ready to take the next step into a new role.
About
I’m a creative, hands-on marketer with 5 years’ experience across social media, influencer marketing, content, and campaigns — now ready to take the next step into a new role. Currently at Gym King, I manage end-to-end influencer campaigns, oversee budgets, plan activations, and work closely with content teams to bring big ideas to life. I thrive in fast-paced, creative environments where no two days are the same — from concept and strategy through to shoots, content, and launch.
I’m passionate about digital innovation, building impactful relationships, and continuously growing my skills within influencer marketing, social media, and beyond.
- 1 year's experience
- Joined November 2025
Industry experience
- Retail
- Media & Entertainment
- Professional Services
More experts in Leeds, United Kingdom
Work experience· 4 roles
Managed influencer relationships and coordinated content schedules; Worked on campaign planning and brand promotion via social media and UGC; Created content calendars and helped plan/execute photoshoots; Supported wider marketing efforts including reporting and ideation.
Managing influencer relationships and liaising with agencies; Negotiating talent rates and creating detailed content briefs; Managing influencer campaigns end-to-end and tracking performance; Handling POs, orders, posts, and influencer budgets; Leading UGC strategy and assisting on content creation and shoots; Planning influencer/ambassador events and sample sale activations; Overseeing PR activity for GK and GK Women’s (GKW) brands; Active member of Gym King's events committee, collaborating on team-building and employee engagement activities.
With over 15 clients including Pavers and Jones, Cult Beauty and Castore, I assist the wider paid social marketing team with paid media activity across a wide range of clients. I report on weekly/monthly KPI’s, hold client calls, create new ad creative and ad copy and monitor campaign performance as well as optimising accounts.
Education
Certifications and awards· 6
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