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I'm a creative, hands-on marketer with 5 years’ experience across social media, influencer marketing, content, and campaigns — now ready to take the next step into a new role. Currently at Gym King, I manage end-to-end influencer campaigns, oversee budgets, plan activations, and work closely with content teams to bring big ideas to life. I thrive in fast-paced, creative environments where no two days are the same — from concept and strategy through to shoots, content, and launch. I'm passionate about digital innovation, building impactful relationships, and continuously growing my skills within influencer marketing, social media, and beyond.…I'm a creative, hands-on marketer with 5 years’ experience across social media, influencer marketing, content, and campaigns — now ready to take the next step into a new role. Currently at Gym King, I manage end-to-end influencer campaigns, oversee budgets, plan activations, and work closely with content teams to bring big ideas to life. I thrive in fast-paced, creative environments where no two days are the same — from concept and strategy through to shoots, content, and launch. I'm passionate about digital innovation, building impactful relationships, and continuously growing my skills within influencer marketing, social media, and beyond.

Evie Wadkin

Influencer Marketing Manager, Social Media Manager, Brand Strategist, +2

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I'm a creative, hands-on marketer with 5 years’ experience across social media, influencer marketing, content, and campaigns — now ready to take the next step into a new role. Currently at Gym King, I manage end-to-end influencer campaigns, oversee budgets, plan activations, and work closely with content teams to bring big ideas to life. I thrive in fast-paced, creative environments where no two days are the same — from concept and strategy through to shoots, content, and launch. I'm passionate about digital innovation, building impactful relationships, and continuously growing my skills within influencer marketing, social media, and beyond.…I'm a creative, hands-on marketer with 5 years’ experience across social media, influencer marketing, content, and campaigns — now ready to take the next step into a new role. Currently at Gym King, I manage end-to-end influencer campaigns, oversee budgets, plan activations, and work closely with content teams to bring big ideas to life. I thrive in fast-paced, creative environments where no two days are the same — from concept and strategy through to shoots, content, and launch. I'm passionate about digital innovation, building impactful relationships, and continuously growing my skills within influencer marketing, social media, and beyond.

Available to hire

I’m a creative, hands-on marketer with 5 years’ experience across social media, influencer marketing, content, and campaigns — now ready to take the next step into a new role. Currently at Gym King, I manage end-to-end influencer campaigns, oversee budgets, plan activations, and work closely with content teams to bring big ideas to life. I thrive in fast-paced, creative environments where no two days are the same — from concept and strategy through to shoots, content, and launch.

I’m passionate about digital innovation, building impactful relationships, and continuously growing my skills within influencer marketing, social media, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Influencer Executive at GYM KING

January 1, 2024 - November 19, 2025

Managing influencer relationships and liaising with agencies; Negotiating talent rates and creating detailed content briefs; Managing influencer campaigns end-to-end and tracking performance; Handling POs, orders, posts, and influencer budgets; Leading UGC strategy and assisting on content creation and shoots; Planning influencer/ambassador events and sample sale activations; Overseeing PR activity for GK and GK Women’s (GKW) brands; Active member of Gym King's events committee, collaborating on team-building and employee engagement activities.

Social Media & Influencer Executive at SPACE DENTAL

January 1, 2024 - January 1, 2024

Managed influencer relationships and coordinated content schedules; Worked on campaign planning and brand promotion via social media and UGC; Created content calendars and helped plan/execute photoshoots; Supported wider marketing efforts including reporting and ideation.

Organic / Paid Social Media Executive at Modo25

January 1, 2023 - January 1, 2023

With over 15 clients including Pavers and Jones, Cult Beauty and Castore, I assist the wider paid social marketing team with paid media activity across a wide range of clients. I report on weekly/monthly KPI’s, hold client calls, create new ad creative and ad copy and monitor campaign performance as well as optimising accounts.

Social Media Executive at Ascensor

January 1, 2022 - January 1, 2022

With over 30 social media clients, I helped drive sales and enquires through organic social media management and influencer campaigns. I also hybrid my role as Account Manager for several accounts. Key successes include growing an Instagram account from 5K to 10K in 3 days, leading influencer campaigns, and co-founding the Yorkshire Blogger Awards with ongoing event socials and client communications templates.