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Vision > Visual I’m a brand designer focused on building clear, consistent, and meaningful visual identities. My work is centered on translating ideas into visual systems that not only look good, but communicate with intention. I’m especially interested in how brands show up across different touchpoints, from digital platforms to real-world experiences. With a background in branding, marketing, and content, I approach design as a combination of strategy and execution. Whether working on a full identity or a single asset, I aim to create work that feels cohesive, relevant, and easy to understand.…Vision > Visual I’m a brand designer focused on building clear, consistent, and meaningful visual identities. My work is centered on translating ideas into visual systems that not only look good, but communicate with intention. I’m especially interested in how brands show up across different touchpoints, from digital platforms to real-world experiences. With a background in branding, marketing, and content, I approach design as a combination of strategy and execution. Whether working on a full identity or a single asset, I aim to create work that feels cohesive, relevant, and easy to understand.

Paulo Lemos

Brand Designer, Brand Strategist, Graphic Designer, +2

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Vision > Visual I’m a brand designer focused on building clear, consistent, and meaningful visual identities. My work is centered on translating ideas into visual systems that not only look good, but communicate with intention. I’m especially interested in how brands show up across different touchpoints, from digital platforms to real-world experiences. With a background in branding, marketing, and content, I approach design as a combination of strategy and execution. Whether working on a full identity or a single asset, I aim to create work that feels cohesive, relevant, and easy to understand.…Vision > Visual I’m a brand designer focused on building clear, consistent, and meaningful visual identities. My work is centered on translating ideas into visual systems that not only look good, but communicate with intention. I’m especially interested in how brands show up across different touchpoints, from digital platforms to real-world experiences. With a background in branding, marketing, and content, I approach design as a combination of strategy and execution. Whether working on a full identity or a single asset, I aim to create work that feels cohesive, relevant, and easy to understand.

Available to hire

Brazil

Vision > Visual

I’m a brand designer focused on building clear, consistent, and meaningful visual identities.

My work is centered on translating ideas into visual systems that not only look good, but communicate with intention. I’m especially interested in how brands show up across different touchpoints, from digital platforms to real-world experiences.

With a background in branding, marketing, and content, I approach design as a combination of strategy and execution. Whether working on a full identity or a single asset, I aim to create work that feels cohesive, relevant, and easy to understand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Portuguese

Fluent

Work Experience

Marketing Assistant at Rede Madre

April 1, 2024 - November 1, 2025

Planned and executed internal and external marketing campaigns in the healthcare sector; Developed and scaled key visuals across multiple formats, ensuring visual consistency; Created communication materials aligned with brand guidelines and campaign strategy; Managed social media with a focus on clarity, consistency, and audience engagement; Collaborated with teams to ensure cohesive communication across channels.

Founder & Branding Strategist at Evoke Agency

January 1, 2024 - Present

Developed branding strategies and complete visual systems for local businesses; Conducted research, interviews, and market analysis to support brand positioning; Designed brand identities, guidelines, and communication assets across digital platforms; Created presentations and visual materials to support strategic decisions and brand storytelling; Translated complex ideas into clear, consistent, and visually engaging brand communication; Supported content creation with a focus on maintaining brand consistency across touchpoints.

Media Leader at Soma Youth

January 1, 2021 - December 1, 2025

Led communication strategy and visual direction for digital platforms; Developed and maintained visual identity and campaign consistency; Created graphic assets for digital and print media aligned with brand communication; Structured content to improve clarity and connection with the audience; Ensured consistency across all communication touchpoints.