Lai Evon

Marketing role focused on digital and employer branding activities. Duties mentioned include corporate website management, content updates, SEO optimisation, planning and executing digital marketing campaigns and LinkedIn content, developing marketing materials (corporate presentations, EDMs, and promotional collateral), coordinating exhibitions and corporate events, liaising with external agencies and vendors, supporting employer branding and recruitment marketing, coordinating ESG initiatives and sustainability reporting across departments, and conducting market research and competitor analysis.

Marketing executive responsibilities include managing the corporate website (content updates and SEO), planning and executing digital marketing campaigns and LinkedIn content, creating marketing materials such as corporate presentations and EDMs, coordinating exhibitions and corporate events including Dinner & Dance planning, managing branding initiatives and liaising with external agencies and vendors, supporting employer branding and recruitment marketing/career fairs, coordinating ESG initiatives and sustainability reporting, and conducting market research and competitor analysis to support marketing strategies.

Designed name cards, banners, certificates, flyers, brochures, posters, and more. Managed printing jobs including binding, cutting, lamination, and other finishing tasks. Performed file checks and coordinated large-format and offset printing. Created mock-ups of sample boxes for client review.