Lai Evon

Marketing Specialist at China Telecom Asia Pacific

Marketing role focused on digital and employer branding activities. Duties mentioned include corporate website management, content updates, SEO optimisation, planning and executing digital marketing campaigns and LinkedIn content, developing marketing materials (corporate presentations, EDMs, and promotional collateral), coordinating exhibitions and corporate events, liaising with external agencies and vendors, supporting employer branding and recruitment marketing, coordinating ESG initiatives and sustainability reporting across departments, and conducting market research and competitor analysis.

Marketing Executive at ACME Associates Pte Ltd

Marketing executive responsibilities include managing the corporate website (content updates and SEO), planning and executing digital marketing campaigns and LinkedIn content, creating marketing materials such as corporate presentations and EDMs, coordinating exhibitions and corporate events including Dinner & Dance planning, managing branding initiatives and liaising with external agencies and vendors, supporting employer branding and recruitment marketing/career fairs, coordinating ESG initiatives and sustainability reporting, and conducting market research and competitor analysis to support marketing strategies.

SENIOR MARKETING & CREATIVE EXECUTIVE at Eazi.Document Management Pte Ltd

Designed name cards, banners, certificates, flyers, brochures, posters, and more. Managed printing jobs including binding, cutting, lamination, and other finishing tasks. Performed file checks and coordinated large-format and offset printing. Created mock-ups of sample boxes for client review.

Senior Marketing & Communications Executive at East Asia Institute of Management

Senior marketing and communications role including developing new design and marketing assets for course brochures, prospectuses, business cards, banners, certificates, flyers, posters, and event materials. Also involved enhancing student photos for marketing, recording student testimonial videos, documenting events/meetings/outings for marketing, providing photography/videography/decoration support and assisting as event coordinator assistant, contributing to social media posting, performing minor edits on WordPress and Joomla, and using basic video editing tools (Adobe Rush and Premiere Pro).

Graphic Designer and Event Coordinator Assistant at East Asia Institute of Management

Developed new design ideas for marketing materials including course brochures, prospectuses, and event backdrops. Enhanced photos and recorded testimonial videos for marketing. Provided photography, videography, decoration, and event coordination assistance for school events. Contributed to marketing efforts including social media posting and managed minor website editing on WordPress and Joomla. Possessed basic video editing skills using Adobe Rush and Premiere Pro.

Graphic Designer at EAZI.CUMENT MANAGEMENT PTE LTD

Graphic design and print production support. Responsibilities include designing name cards, banners, certificates, flyers, brochures, posters and related materials; printing various collateral (name cards, brochures, flyers, certificates, name tags, posters, banners, booklets, postcards, stickers) and performing finishing processes such as binding, cutting, perfect binding, Wire-O binding, lamination, scoring, and saddle stitching; checking print files and sending them for large-format/offset printing (e.g., lightbox transparencies, car decals, NCR forms); creating mock-ups of sample boxes for client review.

Drawing Class Assistant at Part Time Job

Assisted in drawing classes for children aged 4 to 12 from 2012 to 2014.

Graphic Designer Intern at Jazzy Group of Companies (Event Company)

Designed website banner ads, buntings, media tags, press conference backdrops, greeting cards, online and bus ads. Conducted research on artists' news releases and profiles. Edited artist photos and assisted with concert and product events.

Intern (Design/Artist Research & Concert Support) at Jazzy Group of Companies (Event Company)

Designed website banner ads and created related promotional materials including banners, buntings, media tags, press conference backdrops, greeting cards, and online/bus ads. Researched artists’ news releases and profiles, edited artist photos, and assisted with concert and product event execution. Volunteered for 2NE1 Concert LIVE in Malaysia (May 2014).

Intern (Event/Artist Promotions - Design & Photo Editing) at IME Asia (Event Company)

Internship focused on promotional design and event support. Tasks included designing website banner ads, banners, buntings, media tags, press conference backdrops, greeting cards, and online/bus ads; researching artists' news releases and profiles; editing artist photos; assisting with concert and product events; and volunteering for 2NE1 Concert LIVE in Malaysia (May 2014).

Waitress at Part Time Job

Worked as a waitress from 2011 to 2013.

Assisted with children’s drawing classes for ages 4–12, supporting instruction and classroom activities.