I help organizations translate complex ideas into compelling narratives that drive engagement and growth. With over a decade of experience spanning the public sector, higher education, and the tech industry, I specialize in crafting end-to-end communication — from defining core messages and content design to managing social media ecosystems and technical documentation. My approach bridges the gap between technical precision and creative storytelling. Whatever I am working on, my goal remains the same: to create clear, impactful content that resonates with diverse audiences. What I bring to your project: Strategic Vision: I define comprehensive communication roadmaps tailored to B2B, B2C, and public service contexts, ensuring alignment with business goals and budget constraints. Content Excellence: From long-form articles and SEO-optimized web copy to technical guides and social media campaigns, I produce high-quality content in both English (C2) and French. Technical & Creative Hybrid: My background in technical writing allows me to collaborate effectively with engineers and scientists, while my marketing certifications (HubSpot) ensure the content is optimized for conversion and audience growth. Project Leadership: Experienced in managing cross-functional teams, external agencies, and tight deadlines, I ensure projects move from concept to delivery seamlessly. Core Competencies: Content Strategy | Social Media Marketing & Advertising | Technical Writing | Copywriting | SEO & Analytics | Project Management | Brand Storytelling | Community Management Let’s work together to elevate your message. I am available for freelance projects ranging from content audits and strategy development to full-scale campaign management and technical documentation.

Evren Kiefer

I help organizations translate complex ideas into compelling narratives that drive engagement and growth. With over a decade of experience spanning the public sector, higher education, and the tech industry, I specialize in crafting end-to-end communication — from defining core messages and content design to managing social media ecosystems and technical documentation. My approach bridges the gap between technical precision and creative storytelling. Whatever I am working on, my goal remains the same: to create clear, impactful content that resonates with diverse audiences. What I bring to your project: Strategic Vision: I define comprehensive communication roadmaps tailored to B2B, B2C, and public service contexts, ensuring alignment with business goals and budget constraints. Content Excellence: From long-form articles and SEO-optimized web copy to technical guides and social media campaigns, I produce high-quality content in both English (C2) and French. Technical & Creative Hybrid: My background in technical writing allows me to collaborate effectively with engineers and scientists, while my marketing certifications (HubSpot) ensure the content is optimized for conversion and audience growth. Project Leadership: Experienced in managing cross-functional teams, external agencies, and tight deadlines, I ensure projects move from concept to delivery seamlessly. Core Competencies: Content Strategy | Social Media Marketing & Advertising | Technical Writing | Copywriting | SEO & Analytics | Project Management | Brand Storytelling | Community Management Let’s work together to elevate your message. I am available for freelance projects ranging from content audits and strategy development to full-scale campaign management and technical documentation.

Available to hire

I help organizations translate complex ideas into compelling narratives that drive engagement and growth. With over a decade of experience spanning the public sector, higher education, and the tech industry, I specialize in crafting end-to-end communication — from defining core messages and content design to managing social media ecosystems and technical documentation.

My approach bridges the gap between technical precision and creative storytelling. Whatever I am working on, my goal remains the same: to create clear, impactful content that resonates with diverse audiences.

What I bring to your project:

Strategic Vision: I define comprehensive communication roadmaps tailored to B2B, B2C, and public service contexts, ensuring alignment with business goals and budget constraints.

Content Excellence: From long-form articles and SEO-optimized web copy to technical guides and social media campaigns, I produce high-quality content in both English (C2) and French.

Technical & Creative Hybrid: My background in technical writing allows me to collaborate effectively with engineers and scientists, while my marketing certifications (HubSpot) ensure the content is optimized for conversion and audience growth.

Project Leadership: Experienced in managing cross-functional teams, external agencies, and tight deadlines, I ensure projects move from concept to delivery seamlessly.

Core Competencies: Content Strategy | Social Media Marketing & Advertising | Technical Writing | Copywriting | SEO & Analytics | Project Management | Brand Storytelling | Community Management

Let’s work together to elevate your message. I am available for freelance projects ranging from content audits and strategy development to full-scale campaign management and technical documentation.

See more

Language

English
Fluent
French
Fluent

Work Experience

Communications Manager at Swiss Institute of Bioinformatics (SIB)
April 15, 2024 - December 15, 2025
Managed the international SIB Awards 2025 edition from calls to selection and promotion, coordinated the Award Committee; implemented an automatic translation feature on the English website (FR, DE, IT) with the Communications team and IT; led social media across LinkedIn, Bluesky and Mastodon, including ad hoc posts, campaigns (sponsored content, video), and launching LinkedIn showcase pages and expanding presence on platforms (from X to Bluesky); produced factsheets and brochures with content owners, designers and printers; coordinated Life Science Switzerland (LS2) partnership with monthly newsletter and board interactions; supported conferences through copywriting and editing; contributed to cross-team collaboration.
Communications Manager (Contract) at SIB Swiss Institute Of Bioinformatics
April 1, 2024 - December 31, 2025
Plan, coordinate, and manage communication projects that support SIB’s mission. Lead multichannel projects from brief to delivery, aligning stakeholders and budgets. Contribute to a multilingual website system to improve reach and on-site social media management to grow audience and followers.
Communications Officer (Freelance) at International Glacier Film Festival
October 1, 2023 - December 31, 2023
Promoted the festival and provided on-site photography to boost visibility and press coverage.
Technical Writer at Nexthink SA
July 25, 2022 - January 27, 2023
Re-evaluated API naming; created a style guide to ensure quality, clarity and consistency as products evolved; produced high-quality core-product documentation with SMEs; edited existing API function descriptions to the new style; tracked API evolution and ensured conventions were known by engineers; wrote clear and consistent new descriptions with SME input.
Technical Writer at Nexthink
July 1, 2022 - January 31, 2023
Defined API naming rules and created a style guide to improve clarity and consistency. Edited about 1,000 descriptions to align with the new style guide and reduce ambiguity. Wrote and edited documentation in close collaboration with engineers.
Communications Manager at Adnovum Informatik AG
July 17, 2017 - October 31, 2021
Shaped social media strategy in collaboration with the Head of Marketing & Communications; defined channel strategies, maintained editorial calendars and tracked results with analytics; posted on company channels; monitored mentions and responses; established social media guidelines and trained colleagues; authored documentation, gave talks and workshops to foster engagement; monitored Glassdoor and Kununu reviews; supported Lausanne MD and team with copywriting, proofreading and translation of materials in French and English; unified social media presence across locations by creating LinkedIn showcase pages and launching new platforms.
Communications Manager at adnovum
July 1, 2017 - October 31, 2021
Co-defined social media channels and strategy with the Head of Marcom. Managed editorial calendars, aligning multiple stakeholders and content priorities. Led the translation of the website into French to better serve Romandie clients.
Web & Social Media Manager at Global Studies Institute (GSI), University of Geneva
May 1, 2013 - April 30, 2017
Managed the Institute’s web and social media presence; ran recruitment campaigns on Facebook and Twitter with budgets CHF 25,000–50,000; posted updates, moderated inquiries on Facebook, Twitter and LinkedIn; translated FR-English content; edited, illustrated, uploaded site content; posted event announcements; covered academic events live on social networks; administered the Geneva Health Platform (WordPress/Concrete5), trained coordinators in Concrete5 and supported content deployment.
Web and Social Media Editor at University of Geneva
May 1, 2013 - April 30, 2017
Planned and ran social media advertising for the Global Studies Institute, increasing MA applications. Managed the Global Health Institute’s website and led its migration from WordPress to Concrete5. Edited the website and supported the submission system for Geneva Health Forum 2014.
Freelance Writer at Smallrivers SA
October 1, 2011 - February 28, 2013
Generated ideas aligned with content strategy; authored content for multi-tier audiences; applied copywriting fundamentals and SEO to maximize reach and shares; valued for writing skills, content marketing knowledge and adaptability in a fast-paced startup environment.
Editorial and Communications Roles at Various organisations (LargeNetwork, Paper.li, Fabulousse.ch, English Student Association)
January 1, 2005 - April 30, 2013
Wrote and edited articles, and event listings for public agendas and community sites. Produced evergreen articles aligned with Paper.li’s marketing goals. Contributed commentary, reviews, and community-focused content for Fabulousse.ch. Coordinated communications for the English Student Association at UniGE.

Education

Master of Arts (MA), English Language And Literature at University of Geneva
January 1, 2008 - January 1, 2011
Bachelor of Arts (BA), French Language And Literature at University of Geneva
January 1, 2004 - January 1, 2008
Master of Arts in English Language and Literature at University of Geneva
January 11, 2030 - January 1, 2012
Bachelor of Arts in French Language and Literature at University of Geneva
January 11, 2030 - January 1, 2008
PAO - Les essentiels at CADSchool
May 18, 2026 - June 3, 2026
Marketing Digital & Réseaux Sociaux at CADSchool
March 2, 2022 - March 24, 2022

Qualifications

Digital Marketing (HubSpot Academy)
June 1, 2023 - May 11, 2026
Content Marketing (HubSpot Academy)
June 1, 2023 - May 11, 2026
Search Engine Optimization (Dimitri KAS)
April 1, 2023 - May 11, 2026
PAO - Les essentiels (CADSchool)
May 18, 2026 - June 3, 2026
Marketing Digital & Réseaux Sociaux (CADSchool)
March 2, 2022 - March 24, 2022

Industry Experience

Media & Entertainment, Professional Services, Education, Life Sciences, Software & Internet