Hi, I’m Eugenia Baires, a bilingual graphic and audiovisual designer with over a decade of experience creating branding, editorial systems and engaging content for cultural and creative projects. I love blending typography, illustration, and motion to tell visual stories that connect with diverse audiences. I’m from Argentina, proactive and autodidact, detail-oriented and always eager to learn new skills. I’m especially drawn to fictional and fantasy genres and enjoy sharing knowledge and growing in collaborative, growth-minded environments.

Eugenia Baires

Hi, I’m Eugenia Baires, a bilingual graphic and audiovisual designer with over a decade of experience creating branding, editorial systems and engaging content for cultural and creative projects. I love blending typography, illustration, and motion to tell visual stories that connect with diverse audiences. I’m from Argentina, proactive and autodidact, detail-oriented and always eager to learn new skills. I’m especially drawn to fictional and fantasy genres and enjoy sharing knowledge and growing in collaborative, growth-minded environments.

Available to hire

Hi, I’m Eugenia Baires, a bilingual graphic and audiovisual designer with over a decade of experience creating branding, editorial systems and engaging content for cultural and creative projects. I love blending typography, illustration, and motion to tell visual stories that connect with diverse audiences.

I’m from Argentina, proactive and autodidact, detail-oriented and always eager to learn new skills. I’m especially drawn to fictional and fantasy genres and enjoy sharing knowledge and growing in collaborative, growth-minded environments.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Content Creator and Graphic Designer at Espacio E / cultural center
December 31, 2023 - December 31, 2023
Developed communication strategies based on post objectives (sales, brand identity, image improvement, etc.). Wrote posts and edited videos for reels.
Campaign Designer / Communications Campaign at Bioleathers
August 31, 2023 - August 31, 2023
Agenda definition. Determination of platforms for workshop diffusion: digital (social media content and ads) and physical (universities, art cafés and cultural centers). Design: digitally illustrated poster with a QR code linking to an informative PDF. Experimental lettering for the logo. Video edition: Ad showcasing the process and invitation to attend the workshop.
Editorial Designer - Food Menu at La Minerita
April 30, 2023 - April 30, 2023
Create a celebration of rock and folklore music, fast food, visual arts, and social gatherings. The brushstrokes and shapes in the menu background subtly evoke the food served, incorporating elements from the bistro’s landscape paintings.
Social Media & Digital Illustration at AAJC / national justice association
May 31, 2020 - May 31, 2020
Visual subsystem for Instagram feed designed to promote online educational content within the client's theme. Digitally illustrated web banner for their website. Collage and digital art.
Branding and Visual Identity at IDSyT / institute for labor rights
July 31, 2018 - July 31, 2018
New logo and user guide. Logo grid and structure. Correct and incorrect applications. Horizontal and vertical versions. Full name and initials versions. Smallest size version.
Website Designer at Underclub / techno nightclub
April 30, 2018 - April 30, 2018
Shopping cart design. WordPress-based website developed in collaboration with a programmer. Front-end design applied to an online shopping cart. HTML5 and CSS coding. Bootstrap: desktop, tablet, and mobile versions. Buttons and dropdown menus.
Branding and Visual Identity at Crow Bike Courier / shipments
August 31, 2017 - August 31, 2017
Identity design and institutional stationery (business card, flyers) for an independent bike courier. Typographic logo redesign.
Branding and Visual Identity at Insight Night / event production
July 31, 2017 - July 31, 2017
Logo redesign with user guide included. Institutional stationery: brochure, business card, and merchandising.
Editorial & Infographic Design at Eugenia Taylor / architect
October 31, 2015 - October 31, 2015
Design of three architecture boards for presenting a building project intended for a market. Element arrangement to differentiate and enhance them through various levels of reading, creating a cohesive dialogue between the boards.
Editorial System & Infographic Design at Emma Panozzo / architect
July 31, 2017 - July 31, 2017
Visual and typographic complex systems and sub-systems for a thesis book. Paragraph and character styles. Designed elements: cover, back cover, index, chapter openings, main text, titles, subtitles, bibliography, glossary. Infographic illustrations applied to maps and reference charts. Additional design pieces: DVD, case, and flyer to promote the book.
Editorial Design & Digital Painting at Emma Panozzo / architect
March 31, 2013 - March 31, 2013
Visual and typographic system for an architecture book showcasing close-up images of Carlo Scarpa’s designs; collage-based digital painting applied to cover and back cover.
Editorial Design at Emma Panozzo / architect
July 31, 2013 - July 31, 2013
Editorial design for a book about architecture with striking black-and-white photographs guiding the spreads; strong lines and shapes used throughout.
Art Direction / Introductory Workshop at Espacio Buenos Aires
October 31, 2020 - October 31, 2020
Scenery and costume design, theatrical scenography, installation spaces and performative instances. Preparation of art portfolio.
Introductory Workshop (Art Direction) at Espacio Buenos Aires
October 31, 2020 - October 31, 2020
Scenery and costume design, theatrical scenography, installation spaces and performative instances. Preparation of art portfolio.

Education

Bachelor’s Degree in Graphic Design at Belgrano University
January 1, 2009 - January 1, 2014
University Diploma at CAIC, APAC, UTN San Francisco, Aula Abierta
April 1, 2023 - July 1, 2023
Pattern Making and Sewing at Claudio Maquiavello Atelier
June 1, 2023 - July 1, 2023

Qualifications

Short Career in Fashion Production
June 1, 2013 - August 1, 2014
First Certificate in English
January 1, 2001 - January 1, 2007

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail