Developed editorial calendar based SEO keyword research aligned to strategic goals. Researched, hired, and managed freelancers to support content creation. Delivered detailed briefs and outlines, including references and sources to freelancers. Edited and optimized content, producing 100+ pieces of high quality articles in H1.

Content Managing Editor at Orchard

November 2, 2024 - November 2, 2024

Led SEO-driven content strategy with proven track record growing traffic and leads. Created, managed, and executed editorial content from inception to publication, using keyword research. Ensure ongoing SEO efficiency by optimizing internal linking structure and implementing best practices for on-page SEO. Oversees in-house writers and stable of freelancers, contractors, and consultants. Oversees larger cross-functional projects, including webinars, surveys, and email content in partnership with CRM and Brand teams. Analyze and report on metrics as related to business needs and company growth.

Editor at PolicyGenius

April 2, 2022 - April 2, 2022

Wrote and edited explainer content about insurance and personal finance, balancing editorial quality, UX, and revenue goals. Assigned, optimized, and refreshed articles for SEO and readability to improve search rankings, traffic, and increase conversions. Analyzed data metrics to report performance and make broader content decisions. Collaborated with stakeholders to align on SEO strategy.