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Hi, I'm Erin Zebrowski, a strategic and analytical Paid Search and Shopping Specialist with 20+ years of marketing experience and a decade guiding paid search and shopping campaigns. I excel at building and optimizing digital programs across Google Ads, Microsoft Ads, Skai, and SA360, leveraging GA4, Looker Studio, Tableau, Wrike, and call-tracking tools to drive measurable ROI. I thrive in cross-functional teams, translating data into actionable insights, solving problems independently, and delivering tangible results. I'm excited to bring hands-on paid media expertise to a collaborative team and help improve performance and ROI.…Hi, I'm Erin Zebrowski, a strategic and analytical Paid Search and Shopping Specialist with 20+ years of marketing experience and a decade guiding paid search and shopping campaigns. I excel at building and optimizing digital programs across Google Ads, Microsoft Ads, Skai, and SA360, leveraging GA4, Looker Studio, Tableau, Wrike, and call-tracking tools to drive measurable ROI. I thrive in cross-functional teams, translating data into actionable insights, solving problems independently, and delivering tangible results. I'm excited to bring hands-on paid media expertise to a collaborative team and help improve performance and ROI.

Erin V. Zebrowski

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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Hi, I'm Erin Zebrowski, a strategic and analytical Paid Search and Shopping Specialist with 20+ years of marketing experience and a decade guiding paid search and shopping campaigns. I excel at building and optimizing digital programs across Google Ads, Microsoft Ads, Skai, and SA360, leveraging GA4, Looker Studio, Tableau, Wrike, and call-tracking tools to drive measurable ROI. I thrive in cross-functional teams, translating data into actionable insights, solving problems independently, and delivering tangible results. I'm excited to bring hands-on paid media expertise to a collaborative team and help improve performance and ROI.…Hi, I'm Erin Zebrowski, a strategic and analytical Paid Search and Shopping Specialist with 20+ years of marketing experience and a decade guiding paid search and shopping campaigns. I excel at building and optimizing digital programs across Google Ads, Microsoft Ads, Skai, and SA360, leveraging GA4, Looker Studio, Tableau, Wrike, and call-tracking tools to drive measurable ROI. I thrive in cross-functional teams, translating data into actionable insights, solving problems independently, and delivering tangible results. I'm excited to bring hands-on paid media expertise to a collaborative team and help improve performance and ROI.

Available to hire

Hi, I’m Erin Zebrowski, a strategic and analytical Paid Search and Shopping Specialist with 20+ years of marketing experience and a decade guiding paid search and shopping campaigns. I excel at building and optimizing digital programs across Google Ads, Microsoft Ads, Skai, and SA360, leveraging GA4, Looker Studio, Tableau, Wrike, and call-tracking tools to drive measurable ROI.

I thrive in cross-functional teams, translating data into actionable insights, solving problems independently, and delivering tangible results. I’m excited to bring hands-on paid media expertise to a collaborative team and help improve performance and ROI.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Search & Shopping Specialist at PowerChord

January 1, 2023 - January 1, 2025

Planned, launched, and optimized paid search campaigns for B2B and B2C clients using Google and Microsoft Ads. Led campaign setup across keyword, audience, and Shopping structures aligned with performance goals. Analyzed performance with GA4, Skai, Google Data Studio, and Report Garden; managed A/B tests for ads and landing pages; reported weekly on performance; identified optimization opportunities; automated routine tasks to improve efficiency. Managed over $7M in ad spend.

Search Marketing Specialist at TBC Corporation

January 1, 2020 - January 1, 2023

Managed SEM strategy and budgets for over 150 Big O Tires franchise locations across 50 cities. Executed campaigns on Google Ads, Microsoft Ads, and Google Shopping platforms. Achieved first $1M revenue month for Tire America within three months of launching Google Shopping campaign. Developed reports in Google Data Studio to analyze performance and track ROI using Marchex Call Analytics. Led technical troubleshooting and issue resolution for the team, ensuring platform reliability.

Search Marketing Specialist at Goodway Group

January 2, 2013 - April 10, 2020

Directed multi-location paid media campaigns for national clients in auto, QSR, medical, and jewelry sectors. Boosted click-through rates from ~4% to over 10% through targeted optimization techniques. Executed campaigns hands-on while tracking performance metrics through direct vendor collaboration.