Ezra Kiggundu

Available to hire

I’m Ezra Kiggundu, a growth leader who owns the numbers across paid media, retention and CRO for DTC e-commerce brands.

About

I’m Ezra Kiggundu, a growth leader who owns the numbers across paid media, retention and CRO for DTC e-commerce brands. Over eight-plus years, I’ve scaled founder-led businesses by running growth as a P&L—modelling unit economics like CAC, MER, ROAS, LTV:CAC and contribution margin—so decisions are paced to profit rather than vanity metrics.

I build full-funnel performance engines spanning Meta, Google Ads and TikTok Ads, supported by SEO/organic and affiliate, plus Klaviyo lifecycle programs that compound LTV. On the CRO side, I improve conversion and activation through landing-page diagnostics and testing, translating attribution and cohort insights into clear next actions for revenue and profitability.

  • 12 years' experience
  • Joined October 2026

Industry experience

  • Consumer Goods
  • Retail
  • Financial Services
  • Healthcare
  • Professional Services
  • Other

More experts in London, United Kingdom

Work experience· 4 roles

Head of Growth — Paid Media & Lifecycle · Outer Growth AgencyDec 2024 – Present · 2 yrs

Owned growth as a commercial P&L for a portfolio of DTC clients, pacing £100k+ monthly spend using CAC, MER and payback guardrails. Improved ROAS by 22% and reduced CPA by 18% by rebuilding campaign structure and increasing testing velocity across Meta, Google Ads and TikTok. Built full-funnel reporting in GA4 and Triple Whale, turning attribution and cohort insights into revenue- and profitability-led next steps. Implemented AI-assisted creative testing to generate and iterate hooks and variations at scale, feeding results back into briefs. Drove CRO through landing-page optimisation and funnel alignment to address conversion and activation issues earlier in the process.

Co-Founder & E-commerce Director · Ms Hair (DTC E-commerce Brand)Mar 2016 – Nov 2024 · 8 yrs 9 mos

Co-founded and scaled a DTC health and beauty brand from launch to seven-figure annual revenue, owning the online P&L against unit-economics and contribution-margin targets. Reduced CAC by 27% while building the performance marketing engine across Meta and Google Ads, then layered in SEO, organic social and affiliate. Improved LTV and LTV:CAC by increasing repeat purchase rate by 19% through Klaviyo lifecycle automation and segmentation. Increased site conversion rate and AOV via product-page and checkout redesigns and A/B testing of messaging and bundles, and improved mobile UX. Expanded profitably into the US and EU within margin guardrails, leading cross-functional work across marketing, creative, operations and finance to quarterly KPI targets.

Project Management Officer, Digital Transformation · UBS Investment Bank (via SKT Consulting)Jan 2014 – Jan 2015 · 1 yr 1 mo

Coordinated delivery of a £105m digital transformation programme, supporting governance and reporting frameworks for executive stakeholders.

Business Analyst, Risk & Compliance · UBS Investment Bank (via SKT Consulting)Jan 2013 – Jan 2014 · 1 yr 1 mo

Education

BSc Economics, First Class Honours · University of Leicester2010 – 2013

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