Syeda Farah Ali

Develop and execute digital marketing strategies for purpose-led and values-driven organisations. Manage and grow organic social media channels through consistent content planning and scheduling. Create engaging content calendars aligned to brand narrative, culture, and audience interests. Launch and optimise paid social and paid search campaigns to generate qualified leads. Monitor campaign performance using analytics tools and provide actionable insights. Collaborate closely with founders, clients, and internal teams to adapt strategies as brands evolve. Maintain consistent brand tone and messaging across all digital touchpoints.

Led digital marketing activity for early-stage and lifestyle brands in remote-first environments. Owned social media channels end-to-end, from strategy and planning to posting and optimisation. Developed brand voice guidelines and storytelling frameworks. Managed paid campaigns across Meta and Google to support growth objectives. Worked independently in fast-paced startup environments, adapting quickly to change. Supported long-term brand building alongside short-term performance goals.

Conduct conversion funnel analysis for charity and nonprofit clients to improve donation and lead generation rates. Audit landing pages and paid traffic funnels to identify drop-off points and optimisation opportunities. Run structured A/B tests across ad creatives, landing pages, and CTAs to increase conversion performance. Analyse behavioural and campaign data to inform CRO strategies and budget allocation decisions. Collaborate with design and content teams to implement UX improvements and performance enhancements. Monitor KPIs including conversion rate, bounce rate, engagement metrics and ROI. Produce clear, data-driven performance reports with actionable recommendations.