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I'm Syeda Farah Ali, a data-driven CRO specialist based in London, UK with 6+ years of experience optimizing digital marketing funnels, paid media performance, and user journeys for agency clients. I have an MSc in Data Science and hands-on experience with GA4, heatmapping tools, and structured A/B testing methodologies to drive measurable conversion improvements. I thrive in remote, part-time contract engagements, delivering clear performance reporting and collaborating with design and content teams to implement UX improvements and performance enhancements.…I'm Syeda Farah Ali, a data-driven CRO specialist based in London, UK with 6+ years of experience optimizing digital marketing funnels, paid media performance, and user journeys for agency clients. I have an MSc in Data Science and hands-on experience with GA4, heatmapping tools, and structured A/B testing methodologies to drive measurable conversion improvements. I thrive in remote, part-time contract engagements, delivering clear performance reporting and collaborating with design and content teams to implement UX improvements and performance enhancements.

Syeda Farah Ali

Digital Marketer, Marketing Strategist, Content Creator, +6

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I'm Syeda Farah Ali, a data-driven CRO specialist based in London, UK with 6+ years of experience optimizing digital marketing funnels, paid media performance, and user journeys for agency clients. I have an MSc in Data Science and hands-on experience with GA4, heatmapping tools, and structured A/B testing methodologies to drive measurable conversion improvements. I thrive in remote, part-time contract engagements, delivering clear performance reporting and collaborating with design and content teams to implement UX improvements and performance enhancements.…I'm Syeda Farah Ali, a data-driven CRO specialist based in London, UK with 6+ years of experience optimizing digital marketing funnels, paid media performance, and user journeys for agency clients. I have an MSc in Data Science and hands-on experience with GA4, heatmapping tools, and structured A/B testing methodologies to drive measurable conversion improvements. I thrive in remote, part-time contract engagements, delivering clear performance reporting and collaborating with design and content teams to implement UX improvements and performance enhancements.

Available to hire

I’m Syeda Farah Ali, a data-driven CRO specialist based in London, UK with 6+ years of experience optimizing digital marketing funnels, paid media performance, and user journeys for agency clients. I have an MSc in Data Science and hands-on experience with GA4, heatmapping tools, and structured A/B testing methodologies to drive measurable conversion improvements.
I thrive in remote, part-time contract engagements, delivering clear performance reporting and collaborating with design and content teams to implement UX improvements and performance enhancements.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Digital Marketing Specialist at WPNC Agency

February 1, 2023 - Present

Develop and execute digital marketing strategies for purpose-led and values-driven organisations. Manage and grow organic social media channels through consistent content planning and scheduling. Create engaging content calendars aligned to brand narrative, culture, and audience interests. Launch and optimise paid social and paid search campaigns to generate qualified leads. Monitor campaign performance using analytics tools and provide actionable insights. Collaborate closely with founders, clients, and internal teams to adapt strategies as brands evolve. Maintain consistent brand tone and messaging across all digital touchpoints.

Digital Marketing Manager at HiveClan

November 1, 2021 - January 1, 2023

Led digital marketing activity for early-stage and lifestyle brands in remote-first environments. Owned social media channels end-to-end, from strategy and planning to posting and optimisation. Developed brand voice guidelines and storytelling frameworks. Managed paid campaigns across Meta and Google to support growth objectives. Worked independently in fast-paced startup environments, adapting quickly to change. Supported long-term brand building alongside short-term performance goals.

Paid Media & Digital Performance Specialist at WPNC Agency

January 1, 2021 - Present

Conduct conversion funnel analysis for charity and nonprofit clients to improve donation and lead generation rates. Audit landing pages and paid traffic funnels to identify drop-off points and optimisation opportunities. Run structured A/B tests across ad creatives, landing pages, and CTAs to increase conversion performance. Analyse behavioural and campaign data to inform CRO strategies and budget allocation decisions. Collaborate with design and content teams to implement UX improvements and performance enhancements. Monitor KPIs including conversion rate, bounce rate, engagement metrics and ROI. Produce clear, data-driven performance reports with actionable recommendations.

Digital Marketing Manager at HiveClan

January 1, 2018 - January 1, 2021

Supported optimisation of paid traffic funnels and digital customer journeys. Analysed performance data to identify bottlenecks and improve user engagement. Assisted with testing strategies to improve campaign efficiency and cost per acquisition. Worked cross-functionally with designers and developers to execute digital improvements.