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Hi, I’m Fabiana Rojas Sensano, a marketing strategist with 10+ years of experience across B2B and B2C environments in tech, health care, and consulting. I specialize in 360 marketing strategy and management, content creation and copywriting, brand strategy, email marketing, end-to-end event planning, and performance analytics. I’m the founder of B.Wave Studio, a marketing consultancy at the intersection of strategy, AI, and human connection. I’m bilingual (English and Spanish), a natural communicator and creative thinker who’s equally comfortable steering strategy from the leadership level and rolling up my sleeves to get things done. I’ve delivered results across Europe and international markets, shaping brands that connect with people.…Hi, I’m Fabiana Rojas Sensano, a marketing strategist with 10+ years of experience across B2B and B2C environments in tech, health care, and consulting. I specialize in 360 marketing strategy and management, content creation and copywriting, brand strategy, email marketing, end-to-end event planning, and performance analytics. I’m the founder of B.Wave Studio, a marketing consultancy at the intersection of strategy, AI, and human connection. I’m bilingual (English and Spanish), a natural communicator and creative thinker who’s equally comfortable steering strategy from the leadership level and rolling up my sleeves to get things done. I’ve delivered results across Europe and international markets, shaping brands that connect with people.

Fabiana Rojas Sensano

PRO

Marketing Strategist, Brand Strategist, Content Creator, +4

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Hi, I’m Fabiana Rojas Sensano, a marketing strategist with 10+ years of experience across B2B and B2C environments in tech, health care, and consulting. I specialize in 360 marketing strategy and management, content creation and copywriting, brand strategy, email marketing, end-to-end event planning, and performance analytics. I’m the founder of B.Wave Studio, a marketing consultancy at the intersection of strategy, AI, and human connection. I’m bilingual (English and Spanish), a natural communicator and creative thinker who’s equally comfortable steering strategy from the leadership level and rolling up my sleeves to get things done. I’ve delivered results across Europe and international markets, shaping brands that connect with people.…Hi, I’m Fabiana Rojas Sensano, a marketing strategist with 10+ years of experience across B2B and B2C environments in tech, health care, and consulting. I specialize in 360 marketing strategy and management, content creation and copywriting, brand strategy, email marketing, end-to-end event planning, and performance analytics. I’m the founder of B.Wave Studio, a marketing consultancy at the intersection of strategy, AI, and human connection. I’m bilingual (English and Spanish), a natural communicator and creative thinker who’s equally comfortable steering strategy from the leadership level and rolling up my sleeves to get things done. I’ve delivered results across Europe and international markets, shaping brands that connect with people.

Available to hire

Barcelona, Spain

Hi, I’m Fabiana Rojas Sensano, a marketing strategist with 10+ years of experience across B2B and B2C environments in tech, health care, and consulting. I specialize in 360 marketing strategy and management, content creation and copywriting, brand strategy, email marketing, end-to-end event planning, and performance analytics.

I’m the founder of B.Wave Studio, a marketing consultancy at the intersection of strategy, AI, and human connection. I’m bilingual (English and Spanish), a natural communicator and creative thinker who’s equally comfortable steering strategy from the leadership level and rolling up my sleeves to get things done. I’ve delivered results across Europe and international markets, shaping brands that connect with people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

Catalan; Valencian

Beginner

Work Experience

Founder at B.Wave Studio

January 1, 2026 - Present

Founded B.Wave Studio, a 360 marketing consultancy helping businesses grow through marketing, brand strategy, events, social media, content systems, and AI-powered solutions. Lead end-to-end freelance marketing services including Brand Strategy, social media strategy and management, content creation, copywriting, email marketing and event coordination. Facilitate AI Strategy Workshops for B2B clients, driving practical AI adoption in marketing and communications teams. Developed The Wave Method™ (Spark → Wave → Ride), a proprietary framework spanning Brand Clarity, AI Leverage, Marketing Momentum, and Market Activation.

Marketing & Communications Lead at Capitole Consulting

January 1, 2023 - February 1, 2025

Led all marketing and communications for a pan-European technology consultancy with offices across Spain, France, and Portugal, managing a cross-functional team across brand, digital, social media, content, events, PR, and internal comms. Built and managed multi-platform social media presence (LinkedIn, Instagram, Twitter/X): full content strategy, copywriting, community management, paid social, and monthly analytics reporting. Created and managed content calendars, blog posts, newsletters, and email marketing campaigns using HubSpot — driving engagement and B2B lead generation. Planned and executed the full events calendar across Europe: international tech conferences, self-hosted corporate events, partner co-sponsored activations, and webinar programmes. Designed 360° integrated marketing campaigns: employer branding, thought leadership, SEO/SEM, B2B positioning, and executive communications. Managed event and marketing budgets end-to-end; built KPI dashboards and A/B testing fram

Marketing & Communications Lead at Mediktor

February 1, 2020 - December 1, 2022

Owned B2B and B2C omnichannel marketing strategy across all digital channels: social media, SEO/SEM, content marketing, and HubSpot email automation. Managed social media end-to-end: strategy, content creation and copywriting, community management, influencer coordination, paid campaigns, and performance reporting. Led PR, press releases, media coverage, and corporate event planning and execution. Delivered continuous Google Analytics reporting, A/B testing, and KPI analysis to optimise the full marketing funnel.

Omnichannel Digital Marketing Specialist at Almirall

January 1, 2019 - January 1, 2020

Developed omnichannel digital strategies and social media channel plans for HCP and patient audiences across European and US markets. Coordinated global website portfolio, content localisation, agency relationships, and digital campaign execution.

Omnichannel Marketing Specialist at Boehringer Ingelheim

May 1, 2018 - December 1, 2018

Supported omnichannel marketing strategy, digital content production, B2B campaign flows, and coordination with agencies for apps and digital solutions.

Digital Marketing Trainee at Novartis

June 1, 2017 - April 1, 2018

Supported digital marketing across brand teams; managed Google Analytics reporting, email strategy, content assets, and digital training for field reps.

Marketing & Communications Manager at Mediktor

February 1, 2020 - December 31, 2022

Owned B2B and B2C omnichannel marketing strategy; managed social media, content, influencer coordination, PR, events and analytics; delivered GA reporting, A/B testing and KPI optimization across the full funnel.