Hi, I'm Fabian Reyes, a social and community-focused digital marketer with seven-plus years of experience helping financial services brands grow through thoughtful content and conversations. I currently oversee two consumer finance brands across eight-plus social accounts, leading with a content-creation-first mindset and a hands-on, culturally aware approach to how brands show up online. I’ve consistently driven engagement and connection by staying close to trends and customer feedback, working cross-functionally with Brand, Creative, Product, Performance, and Compliance teams. In previous roles I doubled organic social engagement from 3.2% to 6.8% without paid media, led high-performing campaigns, and delivered measurable improvements like a 278% increase in post saves and a 124% lift in likes by leaning into emotionally resonant storytelling. I’m passionate about turning data into compelling content that feels native to each platform and speaks directly to people in real financial conversations.

Fabian Reyes

Hi, I'm Fabian Reyes, a social and community-focused digital marketer with seven-plus years of experience helping financial services brands grow through thoughtful content and conversations. I currently oversee two consumer finance brands across eight-plus social accounts, leading with a content-creation-first mindset and a hands-on, culturally aware approach to how brands show up online. I’ve consistently driven engagement and connection by staying close to trends and customer feedback, working cross-functionally with Brand, Creative, Product, Performance, and Compliance teams. In previous roles I doubled organic social engagement from 3.2% to 6.8% without paid media, led high-performing campaigns, and delivered measurable improvements like a 278% increase in post saves and a 124% lift in likes by leaning into emotionally resonant storytelling. I’m passionate about turning data into compelling content that feels native to each platform and speaks directly to people in real financial conversations.

Available to hire

Hi, I’m Fabian Reyes, a social and community-focused digital marketer with seven-plus years of experience helping financial services brands grow through thoughtful content and conversations. I currently oversee two consumer finance brands across eight-plus social accounts, leading with a content-creation-first mindset and a hands-on, culturally aware approach to how brands show up online. I’ve consistently driven engagement and connection by staying close to trends and customer feedback, working cross-functionally with Brand, Creative, Product, Performance, and Compliance teams.

In previous roles I doubled organic social engagement from 3.2% to 6.8% without paid media, led high-performing campaigns, and delivered measurable improvements like a 278% increase in post saves and a 124% lift in likes by leaning into emotionally resonant storytelling. I’m passionate about turning data into compelling content that feels native to each platform and speaks directly to people in real financial conversations.

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Work Experience

Digital Marketing Generalist at GoWest Financial Services
June 1, 2021 - January 1, 2024
Oversaw digital marketing for two consumer finance brands across 8+ social accounts; led a content-creation-first strategy; partnered with Brand, Creative, Product, Performance, and Compliance teams to ensure campaigns feel native to each platform and foster trust with audiences.
Digital Media Manager / Social Media Manager at Achieve
July 1, 2024 - Present
Drove a 278% increase in post saves and a 124% lift in likes by shifting content toward emotionally resonant financial storytelling; created and ran a real estate SaaS paid social campaign with CPC of $2.86; achieved a 55% Instagram Linktree engagement rate; developed a 16-page social strategy for a newly merged company; produced fresh video content and managed day-to-day website updates; engaged with communities across platforms.
Social Media Manager at Marriott Hotels
January 1, 2020 - June 1, 2021
Utilized Adobe Creative Cloud to design graphics and videos, captured high-quality event coverage, and produced event-driven video content that increased engagement; optimized and scheduled content with Sprout Social to maintain a consistent online presence.

Education

Add your educational history here.

Qualifications

HubSpot Social Media Marketing
January 11, 2030 - January 19, 2026
Podcasting
January 11, 2030 - January 19, 2026
Content Creation
January 11, 2030 - January 19, 2026
Influencer Marketing
January 11, 2030 - January 19, 2026
Golf
January 11, 2030 - January 19, 2026
Baseball
January 11, 2030 - January 19, 2026

Industry Experience

Financial Services, Real Estate & Construction, Travel & Hospitality, Media & Entertainment, Software & Internet, Non-Profit Organization