Hi, I’m Fabian Reyes, a social and community-focused digital marketer with seven-plus years of experience helping financial services brands grow through thoughtful content and conversations. I currently oversee two consumer finance brands across eight-plus social accounts, leading with a content-creation-first mindset and a hands-on, culturally aware approach to how brands show up online. I’ve consistently driven engagement and connection by staying close to trends and customer feedback, working cross-functionally with Brand, Creative, Product, Performance, and Compliance teams.
In previous roles I doubled organic social engagement from 3.2% to 6.8% without paid media, led high-performing campaigns, and delivered measurable improvements like a 278% increase in post saves and a 124% lift in likes by leaning into emotionally resonant storytelling. I’m passionate about turning data into compelling content that feels native to each platform and speaks directly to people in real financial conversations.
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