Fabien Alexander
I’m a commercial growth strategist focused on finding where revenue is leaking and then working back from the commercial problem to the right channel, funnel, and operating rhythm.
About
I’m a commercial growth strategist focused on finding where revenue is leaking and then working back from the commercial problem to the right channel, funnel, and operating rhythm. With a decade+ across B2B SaaS, subscription, e-commerce, financial services, travel, and entertainment, I’ve diagnosed issues across acquisition, conversion, operations, retention, and leadership—and then stayed hands-on to fix them end to end.
I balance performance marketing realism with practical RevOps and CRO execution: reallocation decisions grounded in CAC and lead quality, onboarding and nurture that improve conversion, and reporting that connects online activity to offline outcomes. Right now I run Halo Strategic, and I also contract with QuickerLeads—helping clients turn campaign performance data into clear growth plans that protect spend and improve results.
- 11 years' experience
- Joined September 2026
Industry experience
- Software & Internet
- Financial Services
- Travel & Hospitality
- Media & Entertainment
- Education
- Retail
- Professional Services
Work experience· 8 roles
Founded Halo Strategic, a commercial growth consultancy that helps businesses trace lost revenue to acquisition, conversion, operations, retention, and leadership. Built a seven-stage client engagement journey (discovery/audit through strategy, build, launch, and optimisation/scale). Developed a client acquisition system that identifies businesses with a live commercial problem before they go to market.
Manage client accounts across lead generation and performance marketing as the strategic point of contact between client objectives, campaign performance, and commercial outcomes. Lead strategy and performance discussions using campaign, lead, and conversion data; diagnose issues across acquisition, lead quality, and follow-up. Collaborate with media buying/delivery teams to translate objectives into campaign decisions and optimisation priorities across the wider journey (qualification, sales follow-up, conversion and lead economics).
Independent consulting engagements including a finance and mortgage data business. Built and ran Meta lead generation for subscription-style financial products, maintaining CPL under £15 while protecting lead quality. Tested HubSpot nurture sequences to lift lead-to-application conversion by 12%. Implemented automated reporting with GA4-to-Slack alerts to monitor lead quality, CPL, and revenue per lead.
Hire Fabien Alexander today
Post a job and invite Fabien, or contact them directly. No hidden commission.