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Design strategy and brand/marketing creative leader with international experience guiding teams of designers across Web, UX/UI, mobile apps, email, landing pages, social media, and digital campaigns for national and global brands. Known for turning user and business insights into high-quality concepts, systems, and performance-driven creative. Focused on team leadership, stakeholder management, process and resource planning, and creative quality assurance—partnering cross-functionally to deliver growth-oriented product and marketing experiences. Skilled in bridging brand design craft with usability, user research, and product strategy.…Design strategy and brand/marketing creative leader with international experience guiding teams of designers across Web, UX/UI, mobile apps, email, landing pages, social media, and digital campaigns for national and global brands. Known for turning user and business insights into high-quality concepts, systems, and performance-driven creative. Focused on team leadership, stakeholder management, process and resource planning, and creative quality assurance—partnering cross-functionally to deliver growth-oriented product and marketing experiences. Skilled in bridging brand design craft with usability, user research, and product strategy.

Facundo Pretini

Creative Director, Art Director, Graphic Designer, +2

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Design strategy and brand/marketing creative leader with international experience guiding teams of designers across Web, UX/UI, mobile apps, email, landing pages, social media, and digital campaigns for national and global brands. Known for turning user and business insights into high-quality concepts, systems, and performance-driven creative. Focused on team leadership, stakeholder management, process and resource planning, and creative quality assurance—partnering cross-functionally to deliver growth-oriented product and marketing experiences. Skilled in bridging brand design craft with usability, user research, and product strategy.…Design strategy and brand/marketing creative leader with international experience guiding teams of designers across Web, UX/UI, mobile apps, email, landing pages, social media, and digital campaigns for national and global brands. Known for turning user and business insights into high-quality concepts, systems, and performance-driven creative. Focused on team leadership, stakeholder management, process and resource planning, and creative quality assurance—partnering cross-functionally to deliver growth-oriented product and marketing experiences. Skilled in bridging brand design craft with usability, user research, and product strategy.

Next availability:

August 17, 2026

Barcelona, Spain

Design strategy and brand/marketing creative leader with international experience guiding teams of designers across Web, UX/UI, mobile apps, email, landing pages, social media, and digital campaigns for national and global brands. Known for turning user and business insights into high-quality concepts, systems, and performance-driven creative.

Focused on team leadership, stakeholder management, process and resource planning, and creative quality assurance—partnering cross-functionally to deliver growth-oriented product and marketing experiences. Skilled in bridging brand design craft with usability, user research, and product strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Italian

Advanced

English

Advanced

Catalan; Valencian

Advanced

Work Experience

Creative/Design Leadership (Business Marketing & Social Media Performance) — Visual Design Manager / Global Design Lead at BEREPUBLIC Bcn/World

January 1, 2022 - Present

Led an international design team (15+ designers), internal and external, focused on business marketing and social media performance. Owned team leadership, project oversight, strategic planning, cross-functional collaboration, stakeholder management, process and resource management, creative quality assurance, and people management across marketing and social initiatives.

Digital MKT & Social Media at COMPLOT (Barcelona)

January 1, 2021 - January 1, 2022

Supported digital marketing and social media activities, contributing to execution and content/campaign development for brand communication in Barcelona.

Senior Art Director at McCann Erickson

January 1, 2012 - January 1, 2021

Strategy, concept, and graphic design across offline/digital marketing collateral for national and international brands. Led art direction on photography sessions; supervised and trained 3 junior designers; managed multiple concurrent projects in different stages from concept through production.

Global Creative/Business Creative Manager (360º Digital & Social Marketing Plan) at UL Solutions Inc.

January 1, 2006 - January 1, 2011

Postgraduate role leading the design, implementation, management, analysis and moderation of a 360º digital and social marketing plan. Included communication insights, user research, brainstorming, and campaign design/iteration using insights from engagement and user behavior.

Digital Marketing & Social Media (Education/Internship/Role listed at INESDI) at INESDI (Barcelona)

January 1, 2004 - January 1, 2006

Work aligned to digital marketing and social media activities during/through INESDI in Barcelona (role details not fully specified).

Design Strategy, Concept & Creative Leader (Web/UX/UI, Email, Landing Pages, Mobile Apps, Social/Digital Campaigns) at IBM (deduced from quote; company details not fully specified in resume for this role)

January 1, 2003 - Present

Managed a team of up to 10 designers delivering web design, UX/UI, email marketing, landing pages, iOS and Android apps, and social/digital creative campaigns for national and international brands (e.g., Ritz-Carlton/Hotel Arts Barcelona, Barceló Hotels, General Electric, Seat, Damm group, Desigual, la Caixa Foundation, Amoma.com, Pepe Jeans London, Banco Sabadell, La Vanguardia, Custo Barcelona). Managed creative direction, strategic planning, stakeholder communication, resource allocation, and creative quality.

Creative Assistant at CIBIC & PARTNERS (Architecture Studio)

January 1, 1994 - January 1, 1999

Assisted in art direction and graphic design of below-the-line collateral for B2B/B2C. Contributed to artwork control and production coordination of printed promotional materials for major accounts (e.g., Bacardi Spain).

Art Director at Cibic & Partners (Architecture Studio) / Room Corporation (Graphic Studio)

January 1, 1994 - January 1, 2005

Directed artwork and graphic design for B2B and B2C below-the-line materials including press advertising, POP design, packaging, logotypes, and printed promotional materials (including artwork control for Bacardi Spain printed in Italy). Also produced BTL assets such as logotype design and packaging-focused brand graphics.