Fady Atté

Led end-to-end marketing initiatives from creative concept to launch; established the visual identity (moodboard, brand guidelines, product catalog) and directed multi-format content (Reels, carousels, Stories). Coordinated product shoots with creatives; achieved +35% engagement in 2 months. Analyzed campaign performance monthly with optimization recommendations; coordinated production, online store, and creative teams for launches. Managed creative direction for 3 brands simultaneously over 3 years, driving +60% audience growth; ran Meta Ads campaigns and conducted weekly performance reviews; led digital image direction for an artist; coordinated media partnerships and editorial calendar; supported campus events.

Self-managed creative content production and audience engagement as an independent artist; responsible for branding, social content, and community interaction from remote location.

Student ambassador and communications lead; organized campus events, managed partnerships with media, and maintained the student body's editorial calendar and communications.