Available to hire
I am an industrial engineer specializing in stochastic methods with a strong focus on turning data into actionable insights. I hold multiple master’s degrees in Big Data, AI, and Digital Media, and I am passionate about helping stakeholders translate complex data into clear information and value.
Over more than five years, I have worked across diverse sectors—FMCG, retail, banking, health, telecommunications, logistics, and advertising agencies—identifying opportunities and delivering data-driven marketing and digital transformation initiatives. I enjoy building practical solutions, leading analytics projects, and sharing knowledge through training and strategy development.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Freelance Consultant in Digital Transformation, Data-Driven Marketing at Freelance / Self-employed
April 1, 2025 - PresentManaged consulting projects in marketing intelligence, social listening, paid media, and analytics for B2B, B2C, and SME clients. Automated reporting and dashboard design in Domo and Looker Studio, reducing execution times by 20-37%. Developed around 18 solutions using ChatGPT GPTs or Gemini Gems to optimize research and speed up analysis, gaining 1-2 extra days for in-depth research. Designed strategies and operated paid media campaigns (Meta, LinkedIn, SEM) focused on lead quality and optimization. Created benchmarking studies and data-driven recommendations. Executed digital conversation and reputational risk monitoring with Sprinklr, Sprout, and YouScan, delivering actionable insights and alerts. Conducted end-user training on solutions and AI usage.
Marketing Data & Insights Intern at Signify
April 1, 2024 - October 1, 2024Coded and analyzed website satisfaction surveys and emails from various campaigns. Analyzed and presented performance of HUE brand campaigns with a CRO focus, supported by Adobe Analytics and Hotjar. Updated product price databases across retailers via scraping techniques. Automated processes using Power Automate and Excel, reducing time by 35% on average.
CX Intelligence (Data & Insights) Expert at Findasense, a Teleperformance Company
August 1, 2022 - March 1, 2024Led a team to analyze and present the performance of digital marketing campaigns for clients (Wom Colombia, Liberty Costa Rica, Arca y Toni Ecuador, Femsa Costa Rica, Mabe Central America and the Caribbean, Sanofi, Bimbo MX, Bimbo Global, Bimbo Iberia, Zalando EMEA). Supported the creation and development of digital strategy from data. Monitored crises on social networks and analyzed conversations to identify opportunities. Delivered training sessions on technology usage; maintained high team motivation and positive NPS across clients.
CX Intelligence (Data & Insights) Specialist, Innovation Leader at Findasense
October 1, 2021 - July 1, 2022Analyzed and presented performance of digital marketing strategy campaigns (Coca-Cola Latam, Puratos Latam). Monitored social media crises and supported data-driven digital strategy development. Analyzed conversations to uncover insights and opportunities. Prepared and delivered Data Studio dashboards with high value and timely delivery, maintaining a positive NPS.
Client & Market Knowledge Analyst at Compensar
February 1, 2020 - October 1, 2021Conducted market and customer studies across multiple business units (tourism, recreation, finance, subsidies, sports, events, education, health). Built BI dashboards in Tableau automating a survey report for affiliated companies. Developed an internal SharePoint site to centralize and democratize customer and market knowledge with average 90 daily views and a positive NPS.
Processing Analyst at Indices SAS
February 1, 2019 - February 1, 2020Processed data from studies, analyzing information to generate client-ready recommendations and proposals. Built business intelligence dashboards and created impactful presentations. Maintained positive customer experience satisfaction rates and NPS.
Project Engineer at Los Tres Elefantes SA
May 1, 2017 - February 1, 2019Supported NOVA project execution, implementing software to optimize operations and decision-making (SEVEN ERP, POS Comerzzia, KACTUS, Tableau). Executed digital transformation plans, documented procedures, and ensured effective ETL migrations. Trained leads and end users and provided functional support during implementation.
Freelance Consultant in Digital Transformation, Data -Driven Marketing at Freelance / Self-employed
April 1, 2025 - PresentManaged consulting projects in marketing intelligence, social listening, paid media, and analytics for B2B, B2C, and SME clients. Automated reporting and dashboard design in Domo and Looker Studio for performance monitoring and decision-making, reducing execution times by 20–37%. Developed ~18 solutions using ChatGPT and Gemini to optimize research, standardize queries, and speed up analysis, gaining 1–2 extra research days. Designed and operated paid media campaigns (Meta, LinkedIn, SEM) with a focus on lead quality. Carried out benchmarking studies and data-driven strategic recommendations, and conducted digital conversation monitoring with Sprinklr, Sprout, and YouScan to identify insights and alerts. Delivered end-user training on solutions and AI usage in daily work.
Client and Market Knowledge Analyst at Compensar
February 1, 2020 - October 31, 2021Conducted market and customer studies across all business units, producing reports and compelling presentations of key findings. Analyzed management indicators and implemented customer satisfaction models. Built a Tableau BI dashboard to automate survey reporting, and developed an internal SharePoint site to centralize knowledge with strong user engagement (average 90 daily views) and positive NPS.
Freelance Consultant in Digital Transformation, Data -Driven Marketing at Freelance – Clients: Findasense (Teleperformance Company); Sr. Insignia; Daniella Terreros
April 1, 2025 - PresentManaged consulting projects in marketing intelligence, social listening, paid media, and analytics for B2B, B2C, and SME clients. Automated reporting and dashboard design in Domo and Looker Studio, reducing execution times by 20%–37%. Developed around 18 GPTs/Gem-based solutions to optimize research, standardize queries, and speed up analysis, gaining 1–2 extra days for in-depth research. Designed and operated paid media strategies (Meta, LinkedIn, SEM) with a focus on lead optimization. Prepared benchmarking studies and data-driven strategic recommendations. Conducted digital conversation and reputational risk monitoring with Sprinklr, Sprout, and YouScan. Trained end users on the solutions and AI usage.
Education
Master's Degree in Big Data, Data Science & Artificial Intelligence at Universidad Complutense de Madrid
February 1, 2025 - February 1, 2026Master's Degree in Digital Media Business & Technology at Complutense University / GroupM
November 1, 2023 - October 1, 2024Master's Degree in Business Intelligence & Big Data at EADIC / Universidad Rey Juan Carlos
July 1, 2017 - July 1, 2018Industrial Engineer at Pontificia Universidad Javeriana
January 1, 2008 - September 1, 2015Master's Degree in Big Data, Data Science & Artificial Intelligence at Universidad Complutense
February 1, 2025 - February 1, 2026Master's Degree in Digital Media Business & Technology at Complutense University / GroupM
November 1, 2023 - October 1, 2024Master's Degree in Business Intelligence & Big Data at EADIC / Universidad Rey Juan Carlos
July 1, 2017 - July 1, 2018Industrial Engineer at Pontificia Universidad Javeriana
January 1, 2008 - September 1, 2015Master's Degree in Big Data, Data Science & Artificial Intelligence at Universidad Complutense
February 1, 2025 - February 1, 2026Master's Degree in Digital Media Business & Technology at Complutense University/GroupM
November 1, 2023 - October 1, 2024Master's Degree in Business Intelligence & Big Data at EADIC/Universidad Rey Juan Carlos
July 1, 2017 - July 1, 2018Industrial Engineer at Pontificia Universidad Javeriana
January 1, 2008 - September 1, 2015Qualifications
Next Generation EU Digital Transformation Course
January 1, 2025 - March 1, 2025Data Storytelling and Advanced Chart Creation
August 1, 2023 - August 1, 2023Google Digital Marketing & E-Commerce
January 1, 2023 - April 1, 2023Data science for all - DS4A
March 1, 2022 - July 1, 2022Market Research & Consumer Behavior
February 1, 2021 - March 1, 2021Survey Analysis for Meaningful Market Findings
June 1, 2020 - June 1, 2020Microsoft Cloud + Open Source Specialization for Data & Analytics
February 1, 2017 - March 1, 2017Business Intelligence Diploma
December 1, 2020 - January 1, 2021Big Data Diploma
February 1, 2017 - March 1, 2017ESDEN · EOI Next Generation EU Digital Transformation Course
January 1, 2025 - March 31, 2025Data Storytelling and Advanced Chart Creation
August 1, 2023 - August 31, 2023Google Digital Marketing & E-Commerce
January 1, 2023 - April 30, 2023Data science for all - DS4A
March 1, 2022 - July 31, 2022Market Research & Consumer Behavior
February 1, 2021 - March 31, 2021Survey Analysis for Meaningful Market Findings
June 1, 2020 - June 30, 2020Microsoft Cloud + Open Source Specialization for Data & Analytics
February 1, 2017 - March 31, 2017Technical Diploma in Business Intelligence
December 1, 2020 - January 31, 2021Technical Diploma in Big Data
February 1, 2017 - March 31, 2017ESDEN · EOI· Next Generation EU Digital Transformation Course
January 1, 2025 - March 1, 2025EAFIT University Course: Data Storytelling and Advanced Chart Creation
August 1, 2023 - August 1, 2023Google · Coursera Specialization: Google Digital Marketing & E-Commerce
January 1, 2023 - April 1, 2023Correlation One · DS4A: Data science for all
March 1, 2022 - July 1, 2022IE Business School · Market Research & Consumer Behavior
February 1, 2021 - March 1, 2021Emory University · Survey Analysis for Meaningful Market Findings
June 1, 2020 - June 1, 2020Microsoft Cloud + Open Source Specialization for Data & Analytics
February 1, 2017 - March 1, 2017Carlos Slim Foundation · Technical Diploma in Business Intelligence
December 1, 2020 - January 1, 2021Carlos Slim Foundation · Technical Diploma in Big Data
February 1, 2017 - March 1, 2017Industry Experience
Media & Entertainment, Retail, Financial Services, Healthcare, Telecommunications, Transportation & Logistics, Professional Services, Software & Internet, Other, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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