Fagner Lordello

Led the Go-to-Market launch of Loop’s artist platform, attracting 1,000+ artists within the first three months through targeted campaigns and community engagement; defined product positioning, messaging, and value proposition; built the product roadmap; redesigned the onboarding flow to improve conversion and drive a 70% retention rate; increased website traffic from 2K to 30K monthly visits via data-driven SEO and content optimization; ongoing KPI review and user feedback collection to refine signups, activation, and retention.

Managed Link.Kred and led Empire.Kred relaunch with new features and community initiatives, delivering a 400% increase in monthly revenue; directed digital marketing across content, social, email, and affiliate channels to boost engagement; produced video content, whitepapers, and social assets to support product growth and brand visibility.

Developed and refined the UI/UX of Kred’s white-label NFT platform, ensuring a seamless and scalable user experience; conducted market and competitor research to identify opportunities and inform feature development; created use cases and customer journey maps to demonstrate value and secure partnerships; led end-to-end project management for NFT collection launches with Fortune 500 brands and navigate related ecosystems (wallets, marketplaces, DEXes).