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Hi, I’m Fahmy Habibullah, a design leader with 10+ years of experience bridging UX, engineering, product, and marketing. I’ve helped scale transactions by 3,200% on a top streaming platform, cut operational costs by 15% at Indonesia’s #1 proptech, and save approximately IDR 200 million per year through a design system for a leading e-wallet. I design for outcomes, not just interfaces—turning complex problems into scalable products and cross-functional processes. I believe in outcomes-driven design that boosts adoption, engagement, and revenue.…Hi, I’m Fahmy Habibullah, a design leader with 10+ years of experience bridging UX, engineering, product, and marketing. I’ve helped scale transactions by 3,200% on a top streaming platform, cut operational costs by 15% at Indonesia’s #1 proptech, and save approximately IDR 200 million per year through a design system for a leading e-wallet. I design for outcomes, not just interfaces—turning complex problems into scalable products and cross-functional processes. I believe in outcomes-driven design that boosts adoption, engagement, and revenue.

Fahmy Habibullah

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Fahmy Habibullah, a design leader with 10+ years of experience bridging UX, engineering, product, and marketing. I’ve helped scale transactions by 3,200% on a top streaming platform, cut operational costs by 15% at Indonesia’s #1 proptech, and save approximately IDR 200 million per year through a design system for a leading e-wallet. I design for outcomes, not just interfaces—turning complex problems into scalable products and cross-functional processes. I believe in outcomes-driven design that boosts adoption, engagement, and revenue.…Hi, I’m Fahmy Habibullah, a design leader with 10+ years of experience bridging UX, engineering, product, and marketing. I’ve helped scale transactions by 3,200% on a top streaming platform, cut operational costs by 15% at Indonesia’s #1 proptech, and save approximately IDR 200 million per year through a design system for a leading e-wallet. I design for outcomes, not just interfaces—turning complex problems into scalable products and cross-functional processes. I believe in outcomes-driven design that boosts adoption, engagement, and revenue.

Available to hire

Hi, I’m Fahmy Habibullah, a design leader with 10+ years of experience bridging UX, engineering, product, and marketing. I’ve helped scale transactions by 3,200% on a top streaming platform, cut operational costs by 15% at Indonesia’s #1 proptech, and save approximately IDR 200 million per year through a design system for a leading e-wallet.

I design for outcomes, not just interfaces—turning complex problems into scalable products and cross-functional processes. I believe in outcomes-driven design that boosts adoption, engagement, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Advanced

English

Fluent

Work Experience

Product Builder & Designer at Purple Feather Pty Ltd

November 1, 2025 - Present

Designed and developed a conversion-optimized landing page with frictionless booking, targeting 20% traffic-to-lead conversion and 50% bounce reduction, strengthening brand trust and purchase intent.

Lead, Tech, Design & Marketing at Grand Crew PTE LTD

September 1, 2024 - February 1, 2026

Led cross-functional brand marketing, product management, UX design and technology initiatives, delivering 6.4% market share and 21K annual active users; expanded impact with lean headcount.

Senior Manager, Product & Design at Bukalapak

March 1, 2022 - July 1, 2025

Released an in‑app gamified feature integrated into the core streaming journey for the Video app, Indonesia’s #1 VOD platform, delivering 3,200%+ transactions growth and 486% GMV uplift quarterly, unlocking new monetization beyond subscriptions.

Manager, Product Design at DekorumA (Dekoruma)

September 1, 2020 - February 1, 2022

Supervised cross-unit designers across property, retail, interior and supply verticals, reducing average project completion time and manpower costs by ~50%, elevating design as an operational efficiency driver. Crafted a centralized SaaS workflow tool from onboarding to project completion, reducing cycle time by 35% and annual costs by 15%. Launched Studio, a SketchUp extension to streamline 3D interior modeling.

Lead, Design System at Bukalapak

October 1, 2019 - February 1, 2020

Built reusable UI libraries and token‑based components across platforms; saved ~USD 120K annually in design costs and boosted team efficiency by 3x. Integrated design‑to‑engineering workflows and tokenized elements, reducing development time by 50% and handoff latency by 25%.

Product Designer at Bukalapak

June 1, 2018 - October 1, 2019

Scaled upper‑funnel growth through live shopping, gamification, and marketing initiatives, increasing DAU 3x and app down‑to‑transaction conversion by 240%, monetizing engagement.

Designer & UI Engineer at Life Stack PT Ltd

June 1, 2017 - March 1, 2018

Engineered B2C and B2B landing platforms using modern JavaScript (Angular), maintaining <10s load times and <40% bounce rate while balancing visual appeal with performance.

UI/UX Designer & Frontend Engineer at FIRZIL TECHNOLOGIES

April 1, 2015 - July 1, 2017

Created pixel-perfect responsive web UI across multiple projects, maintaining client satisfaction and velocity.