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I'm Faiza Ahmed, a product designer with a psychology background and a specialization in AI-powered B2B SaaS platforms. I blend psychology and human-centered design to craft intuitive, accessible experiences that solve complex problems and drive business impact. I enjoy collaborating with cross-functional teams to turn research into actionable design, lead end-to-end design from research and ideation to high-fidelity prototypes and handoff, and mentor peers to raise design capability. I'm passionate about building trust and loyalty through thoughtful UX.…I'm Faiza Ahmed, a product designer with a psychology background and a specialization in AI-powered B2B SaaS platforms. I blend psychology and human-centered design to craft intuitive, accessible experiences that solve complex problems and drive business impact. I enjoy collaborating with cross-functional teams to turn research into actionable design, lead end-to-end design from research and ideation to high-fidelity prototypes and handoff, and mentor peers to raise design capability. I'm passionate about building trust and loyalty through thoughtful UX.

Faiza Ahmed

Product Designer, UX Designer, UI Designer, +3

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I'm Faiza Ahmed, a product designer with a psychology background and a specialization in AI-powered B2B SaaS platforms. I blend psychology and human-centered design to craft intuitive, accessible experiences that solve complex problems and drive business impact. I enjoy collaborating with cross-functional teams to turn research into actionable design, lead end-to-end design from research and ideation to high-fidelity prototypes and handoff, and mentor peers to raise design capability. I'm passionate about building trust and loyalty through thoughtful UX.…I'm Faiza Ahmed, a product designer with a psychology background and a specialization in AI-powered B2B SaaS platforms. I blend psychology and human-centered design to craft intuitive, accessible experiences that solve complex problems and drive business impact. I enjoy collaborating with cross-functional teams to turn research into actionable design, lead end-to-end design from research and ideation to high-fidelity prototypes and handoff, and mentor peers to raise design capability. I'm passionate about building trust and loyalty through thoughtful UX.

Available to hire

I’m Faiza Ahmed, a product designer with a psychology background and a specialization in AI-powered B2B SaaS platforms. I blend psychology and human-centered design to craft intuitive, accessible experiences that solve complex problems and drive business impact.

I enjoy collaborating with cross-functional teams to turn research into actionable design, lead end-to-end design from research and ideation to high-fidelity prototypes and handoff, and mentor peers to raise design capability. I’m passionate about building trust and loyalty through thoughtful UX.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Designer (AI-focused)

September 20, 2023 - October 28, 2025

Designed and launched an AI-powered chat bot that guides users through building dashboards and resolving queries faster, reducing task completion time by 56% and increasing user satisfaction. Built cohesive UI patterns within the design system, cutting feature development time by 40%. Delivered interactive prototypes that improved development efficiency by 35%, providing clear design references and user flows. Created comprehensive user personas and journey maps to enable targeted design processes and a 15% rise in user satisfaction. Led end-to-end design for AI-driven enterprise SaaS features for data-focused platforms used by global marketing and data teams, from research through high-fidelity prototyping to developer hand-off.

UX Designer at University of Birmingham

November 1, 2022 - October 28, 2025

Delivered six projects end-to-end with 100% on-time completion and positive user feedback; synthesised research insights to guide product strategy. Implemented robust UX processes and design systems to align multi-disciplinary teams.

UI/UX Designer at Huda Community Centre

November 1, 2019 - October 28, 2025

Directed the redesign of the organization's website, elevating user engagement and streamlining navigation to better serve community users.

UX/UI Designer at Huda Community Centre

May 1, 2019 - October 28, 2025

Contributed to community-focused design initiatives, optimizing user flows and interface usability across digital touchpoints.

Research Assistant at Coventry University

January 1, 2020 - October 28, 2025

Contributed to qualitative and quantitative research projects, analysing large datasets of insights using Excel and related tools; translated findings into actionable design recommendations.

Product Designer (Specialised in AI) at Aptco Warwick

September 20, 2023 - November 8, 2025

Designed and launched an AI-powered chatbot that guided users through building dashboards and resolving queries faster, cutting task completion time by 56% and increasing user satisfaction. Developed and maintained cohesive UI patterns and standards within the design system, cutting development time for new features by 40%. Delivered interactive prototypes that improved development efficiency by 35%, providing clear design references and user flows. Created comprehensive user personas and journey maps, enabling targeted design decisions and a 15% increase in user satisfaction. Led end-to-end design of AI-driven enterprise SaaS features for a data-focused platform used by global marketing and data teams, from research and ideation to high-fidelity prototypes and developer hand-off. Provided detailed design documentation to engineering teams, achieving 95% fidelity between design and implemented features. Collaborated with cross-functional teams, iterating on prototypes to align with sta

UX/UI Designer at University of Birmingham

November 1, 2022 - November 8, 2025

Delivered six projects end-to-end with 100% on-time completion and positive user feedback, synthesising research insights to guide product strategy. Implemented user feedback loops into design iterations, ensuring products meet real-world use cases and increasing user satisfaction. Developed and maintained cohesive UI patterns and standards within the design system, reducing development time for new features and improving consistency. Created comprehensive personas and journey maps to inform UX decisions, leading to usability improvements. Led end-to-end design for AI-driven enterprise SaaS features for a data-focused platform used by global marketing and data teams, from research to high-fidelity prototypes and developer hand-off. Provided detailed design documentation to engineering and product teams. Collaborated with cross-functional teams to align prototypes with stakeholder objectives and elevate product quality. Supported marketing by designing web pages, email templates, and so

UI/UX Designer at Huda Community Centre

May 1, 2019 - November 8, 2025

Delivered and executed product strategies, roadmaps, and feature prioritisation, driving 20% growth and meeting community needs. Led and managed the media and product team, overseeing UX/UI design, graphic design, and photography for events and digital platforms. Provided design mentorship to junior staff, increasing team productivity and design capability by 20%. Collaborated with cross-functional teams to design intuitive user interfaces and impactful visuals across websites and digital platforms. Enhanced accessibility and inclusivity in product designs, resulting in positive user feedback and wider adoption. Enhanced UX across events and digital platforms.

Product Designer (Specialised in AI) at Aptco

September 1, 2023 - November 8, 2025

Designed and launched an AI-powered chatbot that guided users through building dashboards and resolving queries faster, cutting task completion time and improving user satisfaction. Established cohesive UI patterns within the design system, reducing development time for new features. Delivered interactive prototypes to improve development efficiency and created comprehensive UX artifacts including personas, journey maps, and user flows to align with stakeholder objectives.

UX/UI Designer at Huda Community Centre

May 1, 2020 - November 8, 2025

Led website redesign and digital initiatives for the community centre, increasing user engagement and reducing support requests. Developed product roadmaps and feature prioritization, coordinated cross-functional teams, and provided design mentorship to junior staff to boost team capability.

Research Assistant at Coventry University

January 1, 2019 - November 8, 2025

Contributed to qualitative and quantitative research projects, analyzed datasets, and synthesized findings into actionable design recommendations. Led user research initiatives and produced evidence-driven insights to inform design decisions.