FA

Faiza Ahmed

Available to hire

I'm Faiza Ahmed, a product designer with a psychology background and a specialization in AI-powered B2B SaaS platforms.

About

I’m Faiza Ahmed, a product designer with a psychology background and a specialization in AI-powered B2B SaaS platforms. I blend psychology and human-centered design to craft intuitive, accessible experiences that solve complex problems and drive business impact.

I enjoy collaborating with cross-functional teams to turn research into actionable design, lead end-to-end design from research and ideation to high-fidelity prototypes and handoff, and mentor peers to raise design capability. I’m passionate about building trust and loyalty through thoughtful UX.

  • 6 years' experience
  • Joined October 2025

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Education
  • Professional Services
  • Computers & Electronics

Work experience· 11 roles

Product Designer (Specialised in AI) · Aptco WarwickSep 2023 – Nov 2025 · 2 yrs 3 mos

Designed and launched an AI-powered chatbot that guided users through building dashboards and resolving queries faster, cutting task completion time by 56% and increasing user satisfaction. Developed and maintained cohesive UI patterns and standards within the design system, cutting development time for new features by 40%. Delivered interactive prototypes that improved development efficiency by 35%, providing clear design references and user flows. Created comprehensive user personas and journey maps, enabling targeted design decisions and a 15% increase in user satisfaction. Led end-to-end design of AI-driven enterprise SaaS features for a data-focused platform used by global marketing and data teams, from research and ideation to high-fidelity prototypes and developer hand-off. Provided detailed design documentation to engineering teams, achieving 95% fidelity between design and implemented features. Collaborated with cross-functional teams, iterating on prototypes to align with sta

Product Designer (AI-focused)Sep 2023 – Oct 2025 · 2 yrs 2 mos

Designed and launched an AI-powered chat bot that guides users through building dashboards and resolving queries faster, reducing task completion time by 56% and increasing user satisfaction. Built cohesive UI patterns within the design system, cutting feature development time by 40%. Delivered interactive prototypes that improved development efficiency by 35%, providing clear design references and user flows. Created comprehensive user personas and journey maps to enable targeted design processes and a 15% rise in user satisfaction. Led end-to-end design for AI-driven enterprise SaaS features for data-focused platforms used by global marketing and data teams, from research through high-fidelity prototyping to developer hand-off.

Product Designer (Specialised in AI) · AptcoSep 2023 – Nov 2025 · 2 yrs 3 mos

Designed and launched an AI-powered chatbot that guided users through building dashboards and resolving queries faster, cutting task completion time and improving user satisfaction. Established cohesive UI patterns within the design system, reducing development time for new features. Delivered interactive prototypes to improve development efficiency and created comprehensive UX artifacts including personas, journey maps, and user flows to align with stakeholder objectives.

UX/UI Designer · University of BirminghamNov 2022 – Nov 2025 · 3 yrs 1 mo
UX Designer · University of BirminghamNov 2022 – Oct 2025 · 3 yrs
UX/UI Designer · Huda Community CentreMay 2020 – Nov 2025 · 5 yrs 7 mos
Research Assistant · Coventry UniversityJan 2020 – Oct 2025 · 5 yrs 10 mos
UI/UX Designer · Huda Community CentreNov 2019 – Oct 2025 · 6 yrs

Education· 6

BSc Psychology · University of Birmingham2030 – 2025
BSc Psychology · Coventry University2030 – 2025
BSc Psychology · Coventry University2030 – 2025
UX/UI Design · University of Birmingham2030 – 2025

Certifications and awards

BSc Psychology2030 – 2025
BSc Psychology2030 – 2025
UX/UI Design Certification2030 – 2025

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