Iโ€™m Faizan, Founder of East River Digital, with extensive experience in Sales & Marketing, Digital Marketing, Lead Generation, Business Development, and Brand Strategy. Over the years, Iโ€™ve worked with businesses across different industries to build stronger market presence, identify opportunities, generate qualified leads, and develop practical marketing strategies. My approach combines sales understanding with digital marketing, allowing marketing activities to stay connected to actual business objectives rather than focusing only on traffic or visibility. ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—›๐—ฒ๐—น๐—ฝ ๐—ช๐—ถ๐˜๐—ต โœง Identifying and reaching relevant prospects and decision-makers โœง Building targeted B2B and B2C lead-generation campaigns โœง Developing digital marketing strategies around business goals โœง Improving online visibility and brand positioning โœง Finding new markets, prospects, and business opportunities โœง Structuring outreach campaigns and prospecting processes โœง Improving lead quality, engagement, and conversion opportunities โœง Developing brand and marketing strategies for growing businesses โœง Supporting businesses with ongoing marketing and sales activities ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ช๐—ผ๐—ฟ๐—ธ ๐—ข๐—ป โœง Lead Generation & Prospect Research โœง B2B Lead Generation โœง Digital Marketing Strategy โœง Sales & Business Development โœง Marketing, PR & Brand Strategy โœง Email & LinkedIn Outreach โœง Prospect Identification & Market Research โœง Social Media Marketing โœง Search Engine Marketing โœง SEO & Search Visibility โœง Paid Media & Performance Marketing โœง Conversion Rate Optimization โœง Marketing Campaign Management โœง Brand Positioning & Digital Presence ๐— ๐˜† ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต I focus on understanding the market, identifying the right audience, building targeted prospect lists, selecting the appropriate channels, and creating structured outreach and marketing processes. Each campaign is shaped around the business, its audience, and the desired outcome rather than relying on a one-size-fits-all approach. As the founder of East River Digital, I also work across a broader team of designers, developers, SEO specialists, marketers, and technology professionals. This provides a wider perspective when a project involves multiple areas of digital marketing, sales, branding, or technology. ๐—–๐—ผ๐—ฟ๐—ฒ ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ โœ”๏ธ Sales & Marketing โœ”๏ธ Digital Marketing โœ”๏ธ Lead Generation โœ”๏ธ B2B Lead Generation โœ”๏ธ Business Development โœ”๏ธ Marketing Strategy โœ”๏ธ Brand Strategy โœ”๏ธ Market Research โœ”๏ธ Email Marketing & Outreach โœ”๏ธ LinkedIn Lead Generation โœ”๏ธ Telemarketing โœ”๏ธ Social Media Marketing โœ”๏ธ Search Engine Marketing โœ”๏ธ SEO โœ”๏ธ Paid Media โœ”๏ธ Performance Marketing โœ”๏ธ Conversion Rate Optimizationโ€ฆ

Syed Faizan

VerifiedPro
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚

Iโ€™m Faizan, Founder of East River Digital, with extensive experience in Sales & Marketing, Digital Marketing, Lead Generation, Business Development, and Brand Strategy. Over the years, Iโ€™ve worked with businesses across different industries to build stronger market presence, identify opportunities, generate qualified leads, and develop practical marketing strategies. My approach combines sales understanding with digital marketing, allowing marketing activities to stay connected to actual business objectives rather than focusing only on traffic or visibility. ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—›๐—ฒ๐—น๐—ฝ ๐—ช๐—ถ๐˜๐—ต โœง Identifying and reaching relevant prospects and decision-makers โœง Building targeted B2B and B2C lead-generation campaigns โœง Developing digital marketing strategies around business goals โœง Improving online visibility and brand positioning โœง Finding new markets, prospects, and business opportunities โœง Structuring outreach campaigns and prospecting processes โœง Improving lead quality, engagement, and conversion opportunities โœง Developing brand and marketing strategies for growing businesses โœง Supporting businesses with ongoing marketing and sales activities ๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ช๐—ผ๐—ฟ๐—ธ ๐—ข๐—ป โœง Lead Generation & Prospect Research โœง B2B Lead Generation โœง Digital Marketing Strategy โœง Sales & Business Development โœง Marketing, PR & Brand Strategy โœง Email & LinkedIn Outreach โœง Prospect Identification & Market Research โœง Social Media Marketing โœง Search Engine Marketing โœง SEO & Search Visibility โœง Paid Media & Performance Marketing โœง Conversion Rate Optimization โœง Marketing Campaign Management โœง Brand Positioning & Digital Presence ๐— ๐˜† ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต I focus on understanding the market, identifying the right audience, building targeted prospect lists, selecting the appropriate channels, and creating structured outreach and marketing processes. Each campaign is shaped around the business, its audience, and the desired outcome rather than relying on a one-size-fits-all approach. As the founder of East River Digital, I also work across a broader team of designers, developers, SEO specialists, marketers, and technology professionals. This provides a wider perspective when a project involves multiple areas of digital marketing, sales, branding, or technology. ๐—–๐—ผ๐—ฟ๐—ฒ ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€ โœ”๏ธ Sales & Marketing โœ”๏ธ Digital Marketing โœ”๏ธ Lead Generation โœ”๏ธ B2B Lead Generation โœ”๏ธ Business Development โœ”๏ธ Marketing Strategy โœ”๏ธ Brand Strategy โœ”๏ธ Market Research โœ”๏ธ Email Marketing & Outreach โœ”๏ธ LinkedIn Lead Generation โœ”๏ธ Telemarketing โœ”๏ธ Social Media Marketing โœ”๏ธ Search Engine Marketing โœ”๏ธ SEO โœ”๏ธ Paid Media โœ”๏ธ Performance Marketing โœ”๏ธ Conversion Rate Optimizationโ€ฆ

Available to hire

Iโ€™m Faizan, Founder of East River Digital, with extensive experience in Sales & Marketing, Digital Marketing, Lead Generation, Business Development, and Brand Strategy. Over the years, Iโ€™ve worked with businesses across different industries to build stronger market presence, identify opportunities, generate qualified leads, and develop practical marketing strategies.

My approach combines sales understanding with digital marketing, allowing marketing activities to stay connected to actual business objectives rather than focusing only on traffic or visibility.

๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—›๐—ฒ๐—น๐—ฝ ๐—ช๐—ถ๐˜๐—ต

โœง Identifying and reaching relevant prospects and decision-makers
โœง Building targeted B2B and B2C lead-generation campaigns
โœง Developing digital marketing strategies around business goals
โœง Improving online visibility and brand positioning
โœง Finding new markets, prospects, and business opportunities
โœง Structuring outreach campaigns and prospecting processes
โœง Improving lead quality, engagement, and conversion opportunities
โœง Developing brand and marketing strategies for growing businesses
โœง Supporting businesses with ongoing marketing and sales activities

๐—ช๐—ต๐—ฎ๐˜ ๐—œ ๐—ช๐—ผ๐—ฟ๐—ธ ๐—ข๐—ป

โœง Lead Generation & Prospect Research
โœง B2B Lead Generation
โœง Digital Marketing Strategy
โœง Sales & Business Development
โœง Marketing, PR & Brand Strategy
โœง Email & LinkedIn Outreach
โœง Prospect Identification & Market Research
โœง Social Media Marketing
โœง Search Engine Marketing
โœง SEO & Search Visibility
โœง Paid Media & Performance Marketing
โœง Conversion Rate Optimization
โœง Marketing Campaign Management
โœง Brand Positioning & Digital Presence

๐— ๐˜† ๐—”๐—ฝ๐—ฝ๐—ฟ๐—ผ๐—ฎ๐—ฐ๐—ต

I focus on understanding the market, identifying the right audience, building targeted prospect lists, selecting the appropriate channels, and creating structured outreach and marketing processes. Each campaign is shaped around the business, its audience, and the desired outcome rather than relying on a one-size-fits-all approach.

As the founder of East River Digital, I also work across a broader team of designers, developers, SEO specialists, marketers, and technology professionals. This provides a wider perspective when a project involves multiple areas of digital marketing, sales, branding, or technology.

๐—–๐—ผ๐—ฟ๐—ฒ ๐—ฆ๐—ธ๐—ถ๐—น๐—น๐˜€

โœ”๏ธ Sales & Marketing
โœ”๏ธ Digital Marketing
โœ”๏ธ Lead Generation
โœ”๏ธ B2B Lead Generation
โœ”๏ธ Business Development
โœ”๏ธ Marketing Strategy
โœ”๏ธ Brand Strategy
โœ”๏ธ Market Research
โœ”๏ธ Email Marketing & Outreach
โœ”๏ธ LinkedIn Lead Generation
โœ”๏ธ Telemarketing
โœ”๏ธ Social Media Marketing
โœ”๏ธ Search Engine Marketing
โœ”๏ธ SEO
โœ”๏ธ Paid Media
โœ”๏ธ Performance Marketing
โœ”๏ธ Conversion Rate Optimization

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Language

English
Fluent

Work Experience

Marketing and Business Analyst at General Motors
July 3, 2023 - October 31, 2007
Manufacturing, Marketing and Business Development across different locations in the US. Selected as an Emerging Global Leader.
Founder & CEO at East River Digital
February 4, 2013 - Present
โ€ข Spearheaded the establishment of East River, a global growth partner in marketing, media and ecommerce, with a diverse team. โ€ข Cultivated strategic partnerships with leading platforms like Kuaishou and JD.com, enhancing cross-border commerce and platform safety. โ€ข Drove measurable growth for regional and global brands through innovative media strategies and execution, resulting in significant market expansion.
Investment Banking Associate at Barclays Capital
November 9, 2009 - May 16, 2012
Worked on over $20 billion worth of transactions (debt, equity, restructuring, dividend recaps and private placements) in the Global Industrials Group with a special focus on the automotive sector

Education

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Qualifications

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Industry Experience

Wholesale & Distribution, Transportation & Logistics, Travel & Hospitality, Real Estate & Construction, Retail, Professional Services, Media & Entertainment, Consumer Goods, Education, Energy & Utilities, Financial Services, Healthcare
    Search Engine Optimization
    For your business, Iโ€™d start with a complete SEO audit to identify technical issues, content gaps, keyword opportunities, indexing problems, and areas where your current site is losing potential traffic. From there, we can focus on improving Google rankings through: โ€ข Technical SEO and website optimization โ€ข Keyword research based on search intent โ€ข On page SEO and content improvements โ€ข Content strategy focused on qualified traffic โ€ข Internal linking and site structure โ€ข Off page SEO and authority building โ€ข Google Search Console and Analytics tracking โ€ข Ongoing monitoring and optimization based on results Our focus isnโ€™t just increasing traffic. We want to attract the right people and turn organic visibility into enquiries, leads, and business growth.โ€ฆ
    Storefront Speed & Bilingual Catalog Rebuild โ€” Shaker Group
    Shaker Group's online store was losing customers to slow load times and a product catalog that hadn't been built to run cleanly in two languages. ERD rebuilt site speed across the storefront, restructured product pages and catalog content in Arabic and English side by side, and strengthened the technical and trust signals that feed purchase decisions. Over 6 months: transactions up 52%, sessions up 115%, and 350 of 600 tracked storefront keywords reached the top 10.โ€ฆ
    Paid Media Recovery & Attribution Rebuild โ€” L'Orรฉal Professionnel Pakistan
    When COVID-19 closed salons, L'Orรฉal Professionnel's Pakistan division lost its main sales channel along with any reliable way to measure what was working. ERD rebuilt the paid media strategy across Facebook, Instagram, and Google, layered in CRM-based retargeting, and fixed the attribution gaps that were letting budget leak into channels that weren't converting. In 90 days: ROAS up 116%, spend down 52% while revenue still grew, and monthly reach passed 2 million.โ€ฆ
    CRM-Connected Checkout & Conversion Rebuild โ€” Rosaly by Masarrat Misbah
    Rosaly's ecommerce funnel was converting inconsistently: a single static creative, no retargeting infrastructure connected to actual purchase data, and budget swings that threw off acquisition cost. ERD connected the storefront to HubSpot CRM so cart and repeat-visitor data could drive retargeting automatically, rebuilt product pages for conversion, and stabilized ad budget allocation. Total purchases rose 200%, ROAS reached 18x (15x during the Mother's Day push), with the brand ranked 1 for 10+ high-intent product keywords.โ€ฆ
    Multilingual App Growth Campaign โ€” Jahez
    Jahez was losing ground with 5M+ non-Saudi residents in Riyadh, Jeddah, Makkah, and Madinah who weren't ordering through the app. ERD planned and ran a multilingual media campaign with affinity-based targeting, putting the right creative in front of the right audience cluster at the right stage of the funnel across paid social and display. App installs rose 135%, orders rose 107%, cost per install landed 43% below Jahez's own benchmark, and the campaign spilled over into an 18% order lift from Arab users it wasn't even targeting. eCommerceโ€ฆ
    Website Technical Audit & Information Architecture Rebuild โ€” Dawlance
    Dawlance's appliance website had traffic potential it wasn't converting: thin category pages, weak internal linking, and page structure that didn't match how people actually searched for appliances. ERD rebuilt the site's information architecture, restructured product and category pages, and fixed the crawlability and on-page structure issues blocking both search engines and shoppers. The rebuilt structure got 50 of 78 targeted pages into the top 3 within 12 months, and the cleaner path to purchase pushed transactions up 57%. webdesigner designer brandingโ€ฆ