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I'm a self-motivated and resourceful marketing professional blending digital marketing, PR, and event management with a creative mindset. I love collaborating with product, sales, and compliance teams to craft campaigns that meet business objectives and drive growth. With 8+ years of experience delivering high-volume campaigns in fast-changing environments, I excel at turning data into ROI, building cross-functional partnerships, and delivering under tight deadlines. I'm ready to leverage this experience into a dynamic new role that drives client satisfaction and long-term growth for a forward-thinking company.…I'm a self-motivated and resourceful marketing professional blending digital marketing, PR, and event management with a creative mindset. I love collaborating with product, sales, and compliance teams to craft campaigns that meet business objectives and drive growth. With 8+ years of experience delivering high-volume campaigns in fast-changing environments, I excel at turning data into ROI, building cross-functional partnerships, and delivering under tight deadlines. I'm ready to leverage this experience into a dynamic new role that drives client satisfaction and long-term growth for a forward-thinking company.

Fajar Javed

Marketing Strategist, Content Creator, Digital Marketer, +4

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I'm a self-motivated and resourceful marketing professional blending digital marketing, PR, and event management with a creative mindset. I love collaborating with product, sales, and compliance teams to craft campaigns that meet business objectives and drive growth. With 8+ years of experience delivering high-volume campaigns in fast-changing environments, I excel at turning data into ROI, building cross-functional partnerships, and delivering under tight deadlines. I'm ready to leverage this experience into a dynamic new role that drives client satisfaction and long-term growth for a forward-thinking company.…I'm a self-motivated and resourceful marketing professional blending digital marketing, PR, and event management with a creative mindset. I love collaborating with product, sales, and compliance teams to craft campaigns that meet business objectives and drive growth. With 8+ years of experience delivering high-volume campaigns in fast-changing environments, I excel at turning data into ROI, building cross-functional partnerships, and delivering under tight deadlines. I'm ready to leverage this experience into a dynamic new role that drives client satisfaction and long-term growth for a forward-thinking company.

Available to hire

I’m a self-motivated and resourceful marketing professional blending digital marketing, PR, and event management with a creative mindset. I love collaborating with product, sales, and compliance teams to craft campaigns that meet business objectives and drive growth.

With 8+ years of experience delivering high-volume campaigns in fast-changing environments, I excel at turning data into ROI, building cross-functional partnerships, and delivering under tight deadlines. I’m ready to leverage this experience into a dynamic new role that drives client satisfaction and long-term growth for a forward-thinking company.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Senior Marketing and Event Specialist - Investor Acquisition at Skyline Group of Companies

November 1, 2024 - Present

Led development and execution of paid social media strategies on Meta and LinkedIn, supporting investor acquisition through executive roundtables and thought-leadership campaigns. Collaborated with cross-functional Agile pods to gather requirements and ensure alignment with strategic objectives. Directed end-to-end event operations, including booth logistics, staffing, and promotional materials, delivering 100% on-time execution. Served as lead admin across five marketing/event platforms (Salesforce, iCapture, and related tools) to ensure data accuracy and real-time pipeline reporting. Negotiated vendor contracts over $500k annually, achieving up to 10% cost savings per event without compromising quality or compliance. Reduced manual post-event reporting time by 40% via automation, delivering ROI dashboards to senior leadership. Managed speaker/SME logistics for portfolio events with a 100% fulfillment rate on sales-support requests. Executed 30+ campaigns annually in collaboration wit

Senior Marketing and Event Specialist - Digital Demand Generation at International Data Corporation (IDC)

October 1, 2023 - November 30, 2024

Planned and executed comprehensive go-to-market strategies, optimizing campaigns using performance data from Power BI and Google Analytics. Owned content for corporate social accounts, SEO, and demand-gen assets to drive MQLs and CRM reporting. Managed paid campaigns across SEM, PPC, and social platforms, achieving a 7% ROI uplift. Assisted with production, ad tagging, and localization of creative assets for timely delivery aligned with brand guidelines. Led the global rollout of Hootsuite across 10+ accounts, increasing posting cadence. Developed target personas and prioritized user stories with Agile teams to support investor demand and pipeline; defined core messaging to boost engagement. Implemented a data-driven approach to content and social strategy, improving CTR and lead generation. Coordinated events/sponsorships and maintained sponsorship calendars; conducted market research to refine messaging, driving engagement enhancements in Salesforce-driven reporting.

National Marketing Specialist at PwC (PricewaterhouseCoopers) In t. Ltd

February 1, 2022 - September 30, 2023

Led cross-functional go-to-market initiatives for financial services clients, coordinating email campaigns, social content, and demand-gen assets. Managed content for corporate social accounts and SEO-driven messaging, driving MQLs and CRM reporting. Oversaw paid digital campaigns across SEM, PPC, and social channels, improving ROI. Supported production, tagging, localization of creative assets, and ensuring timely delivery within brand guidelines. Facilitated collaboration with cross-functional teams (sales, product, and external vendors) to align messaging, goals, and campaigns.

Marketing Consultant at Lotus Loans and Mortgages

May 1, 2021 - January 31, 2022

Managed social media updates, Instagram presence, and email campaigns; built customized customer outreach and nurturing streams; collaborated with Agile marketing pods to align initiatives with business goals and KPIs; investigated platform performance and refined tactics to improve engagement and conversion rates.

Digital and Event Marketing Specialist at City of Mississauga (Festival Currents)

August 1, 2019 - September 30, 2024

Designed and executed all orientation programs and training for 150+ incoming volunteers; produced educational content on safety and accessibility; planned volunteer recognition events within a tight budget; led internal/external communications and marketing for the upcoming festival; elevated social media engagement and follower growth; managed daily content across platforms and coordinated advertising across billboards and digital ads; partnered with artists and PR to extend media reach; increased engagement and ensured timely event deliverables.

Human Resources and Events Intern at Sofina Foods Inc

July 1, 2016 - January 31, 2020

Created detailed expense reports; supported PR and HR in vendor negotiations to fit event budgets; coordinated annual stakeholder events and on-site event logistics; contributed to post-event evaluations to inform future events; acted as on-site coordinator for internal/external events and cross-functional communications.

Associate Manager - Product Marketing at Canada Life

December 1, 2025 - Present

Lead end-to-end marketing campaigns to support asset initiatives and drive growth for a ~$13B+ wealth management portfolio; partnered with cross-functional teams to ensure messaging alignment and timely delivery.

Senior Marketing and Event Specialist - Digital Demand Generation at IDC (International Data Corporation)

October 1, 2023 - November 1, 2024

Planned and executed go-to-market strategies, owned content for corporate social accounts, and managed paid digital campaigns across SEM and social platforms; achieved ROI uplift.

National Marketing Specialist at PwC

February 1, 2022 - September 30, 2023

Managed production, translation of marketing assets, edited materials for financial services clients; collaborated with analysts and subject-matter experts; rolled out editorial calendars and ROI-focused reporting.

Digital and Event Marketing Specialist at City of Mississauga

August 1, 2019 - September 30, 2024

Planned and executed orientation programs for volunteers, created training materials, and led social media/advertising for the Festival; boosted engagement.

Public Relations and Events Intern at Sofina Foods Inc

July 1, 2016 - January 1, 2020

Prepared expense reports, negotiated vendor pricing, coordinated stakeholder events; supported post-event evaluation and media outreach.