Fajar Javed

Lead end-to-end marketing campaigns to support asset initiatives and drive growth for a ~$13B+ wealth management portfolio; partnered with cross-functional teams to ensure messaging alignment and timely delivery.

Led development and execution of paid social media strategies on Meta and LinkedIn, supporting investor acquisition through executive roundtables and thought-leadership campaigns. Collaborated with cross-functional Agile pods to gather requirements and ensure alignment with strategic objectives. Directed end-to-end event operations, including booth logistics, staffing, and promotional materials, delivering 100% on-time execution. Served as lead admin across five marketing/event platforms (Salesforce, iCapture, and related tools) to ensure data accuracy and real-time pipeline reporting. Negotiated vendor contracts over $500k annually, achieving up to 10% cost savings per event without compromising quality or compliance. Reduced manual post-event reporting time by 40% via automation, delivering ROI dashboards to senior leadership. Managed speaker/SME logistics for portfolio events with a 100% fulfillment rate on sales-support requests. Executed 30+ campaigns annually in collaboration wit

Planned and executed go-to-market strategies, owned content for corporate social accounts, and managed paid digital campaigns across SEM and social platforms; achieved ROI uplift.