- Digital Marketer
- Product Marketer
Fakhri Irawan
- Lund, Sweden
- 1 project
Strategic and hands-on product marketer with 4+ years of experience in B2B and B2C SaaS across product launches, customer onboarding, lifecycle campaigns, and cross-functional go-to-market execution.
About
Strategic and hands-on product marketer with 4+ years of experience in B2B and B2C SaaS across product launches, customer onboarding, lifecycle campaigns, and cross-functional go-to-market execution. I specialize in turning product value into customer stories, improving adoption, and aligning messaging with real user psychology — especially in SaaS and digital learning environments. Currently pursuing an MSc in International Marketing & Brand Management at Lund University and open to full-time remote opportunities where I can contribute fast and scale impact even faster.
- Joined July 2025
Languages
- EnglishFluent
- IndonesianFluent
- SwedishBeginner
- GermanBeginner
Industry experience
- Education
- Financial Services
- Software & Internet
Projects · 1
Work experience
Freelance Digital Marketing Consultant · Various CompanyJan 2024 – Present · 2 yrs 11 mos
Developed and executed multi-channel digital campaigns (Google Ads, SEO, Meta, and TikTok) to drive qualified traffic and sales for B2C and SME clients.; Managed social and paid campaigns (Meta Ads) for B2C and SME clients, increasing CTR by 38% and reducing CPC by 42%.
Product Marketing Manager · Sahabat BisnisAug 2022 – Dec 2023 · 1 yr 5 mos
Empowered MSMEs across Indonesia to access financing opportunities by developing a multichannel marketing strategy and creating tailored materials. Led Go-to-Market (GTM) Strategy to streamline lead acquisition, driving 164% growth in user acquisition. ● Reduced CAC by 64% via improved targeting, lifecycle automation, and clearer positioning ● Collaborated cross-functionally with product, marketing, and sales teams to feature sales enablement materials, which resulted in a significant 80% reduction in Customer Acquisition Cost (CAC)
Education
Master of Science · Lund Universty2025 – 2026
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