Fani
Hi, I’m Fani—an Indonesian branding and digital specialist with experience building editorial content plans, managing social media, and developing digital content for luxury and beauty brands.
About
Hi, I’m Fani—an Indonesian branding and digital specialist with experience building editorial content plans, managing social media, and developing digital content for luxury and beauty brands. I enjoy turning brand and audience insights into consistent content ideas, creative briefs, and high-performing visuals across multiple platforms, with a strong focus on engagement and content performance optimization.
In my recent roles, I’ve helped grow audience presence through structured monthly content calendars, creative direction, and collaboration with design and production teams to exceed content targets. I also handle end-to-end social media creative work, from concept and copywriting to editing and production of social assets and paid advertising creatives—always aiming for content that’s ready to publish, aligned with the brand, and measurable in impact.
- 2 years' experience
- Joined September 2026
Skills· 12
Languages
- IndonesianFluent
- EnglishAdvanced
- KoreanBeginner
- Spanish; CastilianBeginner
- FrenchBeginner
Industry experience
- Media & Entertainment
- Telecommunications
- Professional Services
- Non-Profit Organization
Work experience· 4 roles
Delivered an average of 8 edited social media content pieces per month with storytelling-focused copywriting for FlecTo Indonesia while maintaining a 100% ready-to-publish delivery rate. Produced end-to-end paid advertising creatives, averaging 6 assets per campaign across 1:1, 4:5, and 9:16 formats optimized for Meta placements.
Developed content strategies and editorial plans for Time Phoria Indonesia to drive consistent audience growth and maintain strong engagement rates. Managed content planning and editorial calendars, contributing to follower growth. Directed brand direction and audience insights into daily content ideas, creative briefs, and social media activations, delivering 30+ pieces per month while collaborating with design, production, and social media teams to meet monthly targets.
Led and managed content operations for FlecTo Indonesia and FlecTo Market Indonesia on Instagram, producing 16+ posts per month including planning, copywriting, design adaptation, editing, and scheduling. Produced ~34 creative assets for paid advertising campaigns across Indonesia and English-language versions in 1:1, 4:5, and 9:16 formats optimized for Meta placements. Led end-to-end production of Time & Legacy, a long-form storytelling series, managing production workflows with stakeholders and supporting cross-platform distribution across YouTube and Instagram.
Education
Certifications and awards· 6
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