Isaac Faniyi

Drove a 50% profit lift in 7 weeks by real-time reporting and optimizing paid search on Google Ads and LinkedIn. Implemented email marketing campaigns and UX improvements to drive engagement and conversions. Analyzed landing page performance, reducing bounce by 25% and boosting conversions by 70%. Optimized mobile Google Ads for higher mobile conversions (+55%) and cut CPA through budget optimization. Enhanced Facebook and LinkedIn campaigns with dynamic creative testing and targeted messaging to improve overall conversions.

Implemented SEO and paid strategies resulting in a 40% increase in organic traffic and a 30% boost in conversions within 2 months. Generated $500k in new sales by optimizing influencer partnerships and referral traffic via Facebook, LinkedIn, and Google Ads. Improved landing pages through rigorous A/B testing, driving a 30% ROI uplift. Established advanced tracking/attribution and seasonal campaigns, leading to a 25% CPA reduction.

Identified underperforming conversion funnel areas via automated reporting; improved overall conversion rate by 51%. Collaborated with product teams to unify messaging across Facebook, LinkedIn, and Google Ads, increasing product adoption by 30%. Implemented analytics tracking for actionable insights, reducing CAC by 20%. Launched user-generated content campaigns increasing engagement by 40% and improved on-site experience, lowering bounce by 20% and extending session duration by 15%.