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Hi, I'm Isaac Faniyi, a Calgary-based digital marketing specialist with 12+ years of performance marketing experience. I help brands grow revenue, optimize marketing ROI, and boost organic search traffic with data-driven strategies. I'm passionate about collaborating cross-functionally, launching data-backed campaigns, and driving measurable results. Let's discuss how I can help your company achieve similar success in a matter of months.…Hi, I'm Isaac Faniyi, a Calgary-based digital marketing specialist with 12+ years of performance marketing experience. I help brands grow revenue, optimize marketing ROI, and boost organic search traffic with data-driven strategies. I'm passionate about collaborating cross-functionally, launching data-backed campaigns, and driving measurable results. Let's discuss how I can help your company achieve similar success in a matter of months.

Isaac Faniyi

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Isaac Faniyi, a Calgary-based digital marketing specialist with 12+ years of performance marketing experience. I help brands grow revenue, optimize marketing ROI, and boost organic search traffic with data-driven strategies. I'm passionate about collaborating cross-functionally, launching data-backed campaigns, and driving measurable results. Let's discuss how I can help your company achieve similar success in a matter of months.…Hi, I'm Isaac Faniyi, a Calgary-based digital marketing specialist with 12+ years of performance marketing experience. I help brands grow revenue, optimize marketing ROI, and boost organic search traffic with data-driven strategies. I'm passionate about collaborating cross-functionally, launching data-backed campaigns, and driving measurable results. Let's discuss how I can help your company achieve similar success in a matter of months.

Available to hire

Hi, I’m Isaac Faniyi, a Calgary-based digital marketing specialist with 12+ years of performance marketing experience. I help brands grow revenue, optimize marketing ROI, and boost organic search traffic with data-driven strategies.

I’m passionate about collaborating cross-functionally, launching data-backed campaigns, and driving measurable results. Let’s discuss how I can help your company achieve similar success in a matter of months.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Virtual Gurus

February 1, 2023 - Present

Drove a 50% profit lift in 7 weeks by real-time reporting and optimizing paid search on Google Ads and LinkedIn. Implemented email marketing campaigns and UX improvements to drive engagement and conversions. Analyzed landing page performance, reducing bounce by 25% and boosting conversions by 70%. Optimized mobile Google Ads for higher mobile conversions (+55%) and cut CPA through budget optimization. Enhanced Facebook and LinkedIn campaigns with dynamic creative testing and targeted messaging to improve overall conversions.

Digital Marketing Specialist at Road Aider

March 1, 2021 - January 1, 2023

Implemented SEO and paid strategies resulting in a 40% increase in organic traffic and a 30% boost in conversions within 2 months. Generated $500k in new sales by optimizing influencer partnerships and referral traffic via Facebook, LinkedIn, and Google Ads. Improved landing pages through rigorous A/B testing, driving a 30% ROI uplift. Established advanced tracking/attribution and seasonal campaigns, leading to a 25% CPA reduction.

Digital Marketing Specialist at SkillHat

January 1, 2020 - December 1, 2021

Identified underperforming conversion funnel areas via automated reporting; improved overall conversion rate by 51%. Collaborated with product teams to unify messaging across Facebook, LinkedIn, and Google Ads, increasing product adoption by 30%. Implemented analytics tracking for actionable insights, reducing CAC by 20%. Launched user-generated content campaigns increasing engagement by 40% and improved on-site experience, lowering bounce by 20% and extending session duration by 15%.

Digital Marketing Specialist at ValueJet

January 1, 2015 - December 1, 2019

Increased CTR by 29% and reduced CPC by 12% through strategic keyword optimization and refined ad copy. Boosted organic search traffic by 80% in six months via comprehensive SEO, including keyword research and link-building. Delivered monthly ROI improvements of ~20% and collaborated with web teams to reduce bounce by 45% while increasing average session duration by 20%.