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I am an e-commerce professional with experience across Shopify operations, digital merchandising, and content optimisation. I have supported product launches, catalog updates, site audits, and inventory coordination for both luxury and consumer brands. I am highly organised, detail-oriented, and excited to contribute to a fast-growing Shopify business.…

Farah Yasser

Merchandiser, Growth Marketer, Brand Strategist, +2

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I am an e-commerce professional with experience across Shopify operations, digital merchandising, and content optimisation. I have supported product launches, catalog updates, site audits, and inventory coordination for both luxury and consumer brands. I am highly organised, detail-oriented, and excited to contribute to a fast-growing Shopify business.…

Available to hire

I am an e-commerce professional with experience across Shopify operations, digital merchandising, and content optimisation. I have supported product launches, catalog updates, site audits, and inventory coordination for both luxury and consumer brands. I am highly organised, detail-oriented, and excited to contribute to a fast-growing Shopify business.

Language

Arabic

Fluent

English

Fluent

Work Experience

Growth Lead at Croco Alex & Pryzm (Family Business)

January 1, 2023 - Present

Re-structured the buying and assortment strategy; launched kidswear; expanded the product portfolio; increased retail sales by 11% in 2024 and 12% in 2025. Built and scaled the B2B arm (CA Apparel) offering private-label and wholesale cotton-based production, with sales contributing 19% of the business as of 2025. Developed structured product and pricing frameworks to support growing wholesale client base, added 4 clients in 2025, and led onboarding through delivery. Collaborated cross-functionally with sourcing, production and sales to enable scalable growth.

Assistant Website Merchandiser at YOOX NET-A-PORTER

January 1, 2022 - January 1, 2023

Managed and curated 28 Shop By custom listings; planned trend-led campaigns and shaped the end-to-end customer journey. Collaborated with Brand Campaign, Fashion and Site teams; reported weekly campaign performance and provided KPIs and recommendations. Created email destinations aligned with launches and brand performance. Generated weekly trading reports using Data Studio and leveraged Contentsquare to gain insights into customer behaviour.

Merchandising Admin Assistant at New Look

January 1, 2021 - January 1, 2022

Led weekly commitment meetings, highlighting risks and maintaining the WSSI commitment. Tracked line performance to forecast sales and stock levels, identifying repeat orders and stock phasing requirements. Liaised with suppliers to ensure delivery timelines were met. Supported weekly allocation reviews to optimise availability.

Associate — Equity Research at EFG-Hermes Asset Management

January 1, 2015 - January 1, 2021

Initiated coverage on 25 Egyptian listed companies across multiple sectors. Analyzed company reports, filings and financial statements to build detailed forecasts and valuation models. Built complex DCF models and produced investment recommendations for portfolio managers. Conducted quarterly management meetings to assess company strategy and performance.