Fareeha Zafar

Strategized, launched, and managed high-ROI Google Ads and Meta Ads campaigns across North America and European markets to drive end-to-end lead generation and reduce customer acquisition cost (CAC). Performed technical SEO audits, redesigned site architecture, implemented schema markup, and optimized Core Web Vitals to scale organic traffic for global B2B and B2C brands. Developed and maintained speed-optimized, responsive WordPress and Shopify stores with conversion tracking via GA4, Google Tag Manager, and Meta Pixel to maximize conversion rates (CRO). Executed cross-border performance marketing and content campaigns to increase revenue growth. Built social media strategy and ran organic + paid social execution across Meta (Facebook/Instagram), LinkedIn, and TikTok, including content creation support and performance analytics using GA4 and Meta Business Suite.

Executed daily organic social media strategy across channels to strengthen brand awareness and community trust for a US-based hosting provider. Engaged actively with followers and responded to inquiries to improve audience relationships. Supported graphic design and short-form video concepts aligned with US market trends and brand guidelines. Conducted social market research and competitor benchmarking, analyzing engagement metrics to optimize content scheduling and campaign performance.

Supported digital marketing efforts focused on search and social growth, assisting with campaign planning and execution while contributing to content and audience engagement activities during the internship period.