I turn “what if?” into “wow, that works!”. I’m a strategic, marketing-based Art Director that love to throw ideas and discuss them with the team- bringing energy, creativity, and heart to every project. From a double Bachelor’s degree in Advertising and Visual Communication Design across Jakarta and Melbourne to real experience, I’ve crafted campaigns, helped brands across industries, and survived countless pitch rooms. At 28, being a creative has always been my dream comes true- and a never ending journey.…

Faren

I turn “what if?” into “wow, that works!”. I’m a strategic, marketing-based Art Director that love to throw ideas and discuss them with the team- bringing energy, creativity, and heart to every project. From a double Bachelor’s degree in Advertising and Visual Communication Design across Jakarta and Melbourne to real experience, I’ve crafted campaigns, helped brands across industries, and survived countless pitch rooms. At 28, being a creative has always been my dream comes true- and a never ending journey.…

Available to hire

I turn “what if?” into “wow, that works!”.

I’m a strategic, marketing-based Art Director that love to throw ideas and discuss them with the team- bringing energy, creativity, and heart to every project.

From a double Bachelor’s degree in Advertising and Visual Communication Design across Jakarta and Melbourne to real experience, I’ve crafted campaigns, helped brands across industries, and survived countless pitch rooms.

At 28, being a creative has always been my dream comes true- and a never ending journey.

See more

Skills

Experience Level

Work Experience

Marketeer’s Editor’s Choice Award (2025) / Integrated Product Launch Campaign of the Year (Samsung Galaxy S25)
January 1, 2025 - December 31, 2025
Art Director at Cheil Worldwide Indonesia
January 1, 2025 - Present
Contribute to the MX Creative Campaign Team, handling Samsung’s flagship smartphone lines (Samsung Galaxy S series and Galaxy Z series). Support and develop creative for launches and campaigns, including Samsung Galaxy S25 Series and Galaxy Z series. Also assist Cheil’s ATL new business pitches, contributing to concept development and pitch materials. Work includes strategic ideation and art direction across ATL/BTL and digital deliverables, collaborating with internal teams to translate campaign ideas into compelling visual and communication solutions.
Art Director at Mata Angin Creative Agency
November 1, 2023 - December 1, 2024
Art direction and campaign work across ATL, BTL, and digital. Handle multiple clients, maintain brand consistency, and contribute to pitching within the scope of ATL/BTL/digital. Work with Samsung (various series including Galaxy S25/S25 Edge and Z Fold/Flip lines) plus clients such as Korean Tourism Organization, Hanwha, Marugame Udon, Garmin, Stimuno, HAUS!, and Indosat Business. Deliver creative and visual development aligned to marketing objectives, supporting both client retention and new pitch contributions.
Design Head / Design Lead at Roughneck 1991 & LEAF
October 1, 2021 - October 1, 2023
Lead design work spanning fashion collection art direction, fashion design, collaboration merchandising design, creative campaign development, website visual presentation, and daily social media content. Collaborate with partners and events including FIFA World Cup, TikTok Shop, Kopi Es Tak Kie, Wellborn, Andare Yoga, Fash Futur Festival, READYSET, and Ican Harem.
Graphic Designer at Garis Temu
July 1, 2021 - October 1, 2021
Produce creative social media content for 10+ clients simultaneously, ensuring quality and consistency across multiple brands. Manage end-to-end design deliverables for social posts and campaign-adjacent visuals. Clients include DeClip (Jedai Haircules), Madmilk, Little Palmer haus, Hamera Lab, GSI Lab, BaoMeNao, LA Galbi, Watch Club, and Mytripology.

Education

Bachelor of Creative Arts (Visual Communication Design) at Deakin University (Melbourne)
January 1, 2017 - January 1, 2019
Bachelor of Social Sciences (Communications/Advertising) at Universitas Indonesia
January 1, 2015 - January 1, 2019
Double Bachelor’s degree in Advertising and Visual Communication Design at Universitas Indonesia
January 1, 2015 - December 31, 2019
Bachelor of Creative Arts (Visual Communication Design) at Deakin University, Melbourne
January 1, 2017 - December 31, 2019

Qualifications

Citra Pariwara 2025 - Film Craft Use of Audio (Bronze)
January 1, 2025 - August 20, 2026
Samsung Galaxy Z Fold7 & Z Flip7 Marketeers Editor’s Choice Award 2025 - Integrated Product Launch Campaign of the Year
January 1, 2025 - August 20, 2026
Samsung Galaxy S25 Marketeers Editor’s Choice Award 2025 - Integrated Product Launch Campaign of the Year
January 1, 2025 - August 20, 2026
Samsung Galaxy Z Fold7 & Z Flip7 Art Director Marketeers - Creative Video Branding of the Year
January 1, 2025 - August 20, 2026

Industry Experience

Media & Entertainment, Telecommunications, Consumer Goods, Travel & Hospitality, Retail, Professional Services

Skills

Experience Level