Available to hire
I am a Digital Marketing Specialist with a Cum Laude master’s in Strategic Marketing from KU Leuven and a generative AI marketing thesis. I work hands-on across SEO, content marketing, social media, and marketing analytics (GA4) for B2B audiences across European and MENA markets.
I combine keyword research, on-page optimization, and campaign reporting to grow organic traffic, engagement, and qualified leads. I am fluent in English and Arabic, with conversational French.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Advanced
Dutch
Intermediate
Work Experience
Marketing Intern at Sylndr
August 1, 2024 - October 1, 2024Optimized digital marketing performance across social platforms, resulting in an 8% increase in conversion rates. Translated raw analytics into actionable recommendations, supporting a data-driven decision-making process that increased lead quality by 15%.
Junior Digital Marketing Specialist at Nylix AI
June 1, 2025 - June 1, 2026Executed targeted keyword research and on-page SEO, managed a weekly editorial calendar that contributed to a ~15% increase in organic traffic. Authored conversion-focused B2B copy across landing pages, automated email workflows, and LinkedIn posts, supporting lead generation and message consistency. Managed the company’s B2B social presence (LinkedIn-led), executing a consistent schedule of 3 high-quality weekly posts to build brand awareness and drive community engagement. Monitored weekly performance metrics in GA4 — traffic sources, engagement, and CTR — providing data-driven insights for content optimization.
Marketing Intern at Orange Business
September 1, 2021 - February 1, 2022Co-managed B2B lead-generation campaigns end to end, migrating inbound marketing leads into the CRM with full data accuracy. Built and deployed monthly B2B email newsletters, reaching ~20% open rates through cleaner layout and audience segmentation. Scheduled and published 20+ organic corporate and tech posts on a structured content calendar, improving channel consistency.
Education
MBA, Strategic Marketing Management at KU Leuven
January 1, 2023 - January 1, 2025BSc, Business Administration at KU Leuven
January 1, 2020 - January 1, 2023Qualifications
Google Analytics Certification
January 11, 2030 - March 5, 2026Inbound Marketing Certification (HubSpot Academy)
January 11, 2030 - March 5, 2026Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - March 5, 2026Diplôme d'Études en Langue Française (DELF) A1, A2
January 11, 2030 - March 5, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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