I am a Digital Marketing Specialist with a Cum Laude master's in Strategic Marketing from KU Leuven and a generative AI marketing thesis. I work hands-on across SEO, content marketing, social media, and marketing analytics (GA4) for B2B audiences across European and MENA markets. I combine keyword research, on-page optimization, and campaign reporting to grow organic traffic, engagement, and qualified leads. I am fluent in English and Arabic, with conversational French.

Fares Abouelsaoud

I am a Digital Marketing Specialist with a Cum Laude master's in Strategic Marketing from KU Leuven and a generative AI marketing thesis. I work hands-on across SEO, content marketing, social media, and marketing analytics (GA4) for B2B audiences across European and MENA markets. I combine keyword research, on-page optimization, and campaign reporting to grow organic traffic, engagement, and qualified leads. I am fluent in English and Arabic, with conversational French.

Available to hire

I am a Digital Marketing Specialist with a Cum Laude master’s in Strategic Marketing from KU Leuven and a generative AI marketing thesis. I work hands-on across SEO, content marketing, social media, and marketing analytics (GA4) for B2B audiences across European and MENA markets.

I combine keyword research, on-page optimization, and campaign reporting to grow organic traffic, engagement, and qualified leads. I am fluent in English and Arabic, with conversational French.

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Language

English
Fluent
Arabic
Fluent
French
Advanced
Dutch
Intermediate

Work Experience

Junior Digital Marketing Specialist at Nylix AI
June 1, 2025 - June 1, 2026
Executed targeted keyword research and on-page SEO, managed a weekly editorial calendar that contributed to a ~15% increase in organic traffic. Authored conversion-focused B2B copy across landing pages, automated email workflows, and LinkedIn posts, supporting lead generation and message consistency. Managed the company’s B2B social presence (LinkedIn-led), executing a consistent schedule of 3 high-quality weekly posts to build brand awareness and drive community engagement. Monitored weekly performance metrics in GA4 — traffic sources, engagement, and CTR — providing data-driven insights for content optimization.
Marketing Intern at Sylndr
August 1, 2024 - October 1, 2024
Optimized digital marketing performance across social platforms, resulting in an 8% increase in conversion rates. Translated raw analytics into actionable recommendations, supporting a data-driven decision-making process that increased lead quality by 15%.
Marketing Intern at Orange Business
September 1, 2021 - February 1, 2022
Co-managed B2B lead-generation campaigns end to end, migrating inbound marketing leads into the CRM with full data accuracy. Built and deployed monthly B2B email newsletters, reaching ~20% open rates through cleaner layout and audience segmentation. Scheduled and published 20+ organic corporate and tech posts on a structured content calendar, improving channel consistency.

Education

MBA, Strategic Marketing Management at KU Leuven
January 1, 2023 - January 1, 2025
BSc, Business Administration at KU Leuven
January 1, 2020 - January 1, 2023

Qualifications

Google Analytics Certification
January 11, 2030 - March 5, 2026
Inbound Marketing Certification (HubSpot Academy)
January 11, 2030 - March 5, 2026
Fundamentals of Digital Marketing (Google Digital Garage)
January 11, 2030 - March 5, 2026
Diplôme d'Études en Langue Française (DELF) A1, A2
January 11, 2030 - March 5, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education