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I’m Farhana Sofia Binti Yusoff Shah, a digital content and social media strategist with 10+ years of experience supporting retail-driven consumer brands across beauty & wellness, fitness and outdoor lifestyle, technology, and F&B. I build audience-first content strategies, lead social-first campaigns on Meta and TikTok, and manage multi-brand portfolios to ensure storytelling stays consistent, engaging, and on-brand across channels. I enjoy turning creative concepts into end-to-end execution—planning campaign ideas, directing creative direction, producing video and visual storytelling assets, coordinating influencer/KOL collaborations, and capturing post-event stories. From content calendars and community engagement to cross-functional collaboration with design and marketing teams, I focus on creating work that drives relevance, reach, and strong brand presence—especially through social-first video and narrative-led formats.…I’m Farhana Sofia Binti Yusoff Shah, a digital content and social media strategist with 10+ years of experience supporting retail-driven consumer brands across beauty & wellness, fitness and outdoor lifestyle, technology, and F&B. I build audience-first content strategies, lead social-first campaigns on Meta and TikTok, and manage multi-brand portfolios to ensure storytelling stays consistent, engaging, and on-brand across channels. I enjoy turning creative concepts into end-to-end execution—planning campaign ideas, directing creative direction, producing video and visual storytelling assets, coordinating influencer/KOL collaborations, and capturing post-event stories. From content calendars and community engagement to cross-functional collaboration with design and marketing teams, I focus on creating work that drives relevance, reach, and strong brand presence—especially through social-first video and narrative-led formats.

Farhana Sofia Binti Yusoff Shah

Digital Marketer, Social Media Manager, Content Strategist, +3

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I’m Farhana Sofia Binti Yusoff Shah, a digital content and social media strategist with 10+ years of experience supporting retail-driven consumer brands across beauty & wellness, fitness and outdoor lifestyle, technology, and F&B. I build audience-first content strategies, lead social-first campaigns on Meta and TikTok, and manage multi-brand portfolios to ensure storytelling stays consistent, engaging, and on-brand across channels. I enjoy turning creative concepts into end-to-end execution—planning campaign ideas, directing creative direction, producing video and visual storytelling assets, coordinating influencer/KOL collaborations, and capturing post-event stories. From content calendars and community engagement to cross-functional collaboration with design and marketing teams, I focus on creating work that drives relevance, reach, and strong brand presence—especially through social-first video and narrative-led formats.…I’m Farhana Sofia Binti Yusoff Shah, a digital content and social media strategist with 10+ years of experience supporting retail-driven consumer brands across beauty & wellness, fitness and outdoor lifestyle, technology, and F&B. I build audience-first content strategies, lead social-first campaigns on Meta and TikTok, and manage multi-brand portfolios to ensure storytelling stays consistent, engaging, and on-brand across channels. I enjoy turning creative concepts into end-to-end execution—planning campaign ideas, directing creative direction, producing video and visual storytelling assets, coordinating influencer/KOL collaborations, and capturing post-event stories. From content calendars and community engagement to cross-functional collaboration with design and marketing teams, I focus on creating work that drives relevance, reach, and strong brand presence—especially through social-first video and narrative-led formats.

Available to hire

I’m Farhana Sofia Binti Yusoff Shah, a digital content and social media strategist with 10+ years of experience supporting retail-driven consumer brands across beauty & wellness, fitness and outdoor lifestyle, technology, and F&B. I build audience-first content strategies, lead social-first campaigns on Meta and TikTok, and manage multi-brand portfolios to ensure storytelling stays consistent, engaging, and on-brand across channels.

I enjoy turning creative concepts into end-to-end execution—planning campaign ideas, directing creative direction, producing video and visual storytelling assets, coordinating influencer/KOL collaborations, and capturing post-event stories. From content calendars and community engagement to cross-functional collaboration with design and marketing teams, I focus on creating work that drives relevance, reach, and strong brand presence—especially through social-first video and narrative-led formats.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Content Creator (Digital Content & Social Media) at AECOTechnologies Sdn Bhd (Garmin, Ultrahuman, RingConn, MyFirst, MUFU | Cy c Listic s, Rainbow Runner Asia)

January 1, 2026 - Present

Lead content strategy and execution across multiple technology and lifestyle brands, ensuring consistent storytelling and audience engagement across digital platforms. Developed campaign concepts, creative direction, and social media execution plans aligned with brand objectives. Managed multi-brand content calendars and tailored messaging for different audience segments. Produced video and visual storytelling content for product campaigns, launches, and brand awareness initiatives, and handled on-site event coverage including live updates, content capture, and post-event storytelling. Supported retail marketing campaigns by aligning content across physical and digital touchpoints, working closely with designers and marketing teams to keep creative consistent and on-campaign.

Content Creator at AEC O Technologies Sdn Bhd (Garmin, Ultrahuman, Ring Conn, MyFirst, MUFU | Cyclictics, Rainbow Runner Asia)

January 1, 2026 - Present

Led content strategy and execution across multiple technology and lifestyle brands, ensuring consistent storytelling and audience engagement across digital platforms. Developed campaign concepts, creative direction, and social media execution plans aligned to brand objectives, managed multi-brand content calendars, and tailored messaging for different audience segments. Produced video and visual storytelling content for product campaigns, launches, and brand awareness initiatives, supported retail marketing with content alignment across physical and digital touchpoints, and covered on-site events including live updates, content capture, and post-event storytelling. Collaborated with designers and marketing teams to maintain creative consistency and campaign alignment.

Digital Marketing Executive at Universal Fitn ess & Leisure Sdn Bhd (Deuter, CamelBak, Igloo, Leatherman, Life Straw | U FLO Outdoor, Goutdoor)

January 1, 2022 - January 1, 2025

Led content planning and social media strategy across multiple global outdoor lifestyle brands. Developed and executed social-first campaigns across Meta and TikTok platforms. Managed multi-brand content calendars to maintain consistency and engagement across channels. Directed influencer and community collaborations to enhance brand storytelling and extend reach. Supervised junior team members and supported designers in content production and campaign execution. Coordinated marketing activations, events, and livestream campaigns for brand engagement.

Digital Marketing Executive at Universal Fitnness & Leisure Sdn Bhd (Deuter, CamelBak, IgloO, Leatherman, Life Straw | U-FLO Outdoor, Gooutdoor)

January 1, 2022 - December 31, 2025

Planned and executed social media strategy across multiple global outdoor lifestyle brands, leading social-first campaign development on Meta and TikTok. Managed multi-brand content calendars to ensure consistency and engagement across channels, and directed influencer/community collaborations to enhance brand storytelling and reach. Supervised junior team members and supported designers in content production and campaign execution, and coordinated marketing activations and event/live stream campaigns to drive brand engagement.

Digital Marketing Executive at Cravit o Group (Myeong Dong Topokki)

January 1, 2021 - January 1, 2022

Developed and executed social media content strategies across Facebook, Instagram, TikTok, and X. Created video content, livestreaming campaign assets, and digital storytelling assets for brand engagement. Managed influencer campaigns and brand collaborations within F&B and lifestyle segments. Guided creative direction for design and content output to ensure brand consistency.

Digital Marketing Executive at Cravitо Group (Myeong Dong Topokki)

January 1, 2021 - December 31, 2021

Developed and executed social media content strategies across Facebook, Instagram, TikTok, and X. Created video content, live streaming campaigns, and digital storytelling assets for brand engagement. Managed influencer campaigns and brand collaborations within F&B and lifestyle segments, and guided creative direction for design and content output to maintain brand consistency.

Social Media Executive at Universal Fitn ess & Leisure Sdn Bhd (Deuter, CamelBak, Igloo, Leatherman, Life Straw, Maglite, NiteIze, CoolGear, High Peak, Buck Knife | U F LO Outdoor, Goutdoor)

January 1, 2018 - January 1, 2020

Managed social media accounts and executed content across Facebook, Instagram, Twitter, and LinkedIn. Created and scheduled content for brand campaigns and promotional activities. Supported campaign execution through visual content production and storytelling. Executed email marketing campaigns using Mailchimp for product promotions and newsletters. Coordinated livestream events and on-ground promotional activities.

Social Media Executive at Universal Fitnness & Leisure Sdn Bhd (Deuter, CamelBak, IgloO, Leatherman, Life Straw, Maglite, NiteIze, CoolGear, High Peak, Buck Knife | U-FLO Outdoor, Gooutdoor)

January 1, 2018 - December 31, 2020

Managed social media accounts and executed content across Facebook, Instagram, Twitter, and LinkedIn. Created and scheduled content for brand campaigns and promotional activities, supporting campaign execution through visual content production and storytelling. Executed email marketing campaigns using Mailchimp for product promotions and newsletters, and coordinated live stream events and on-ground promotional activities.

Content Writer / Content Creator at Ocean Life Marketing Sdn Bhd

January 1, 2017 - December 31, 2017

Created social media content and campaign visuals for beauty and lifestyle brands. Supported influencer marketing initiatives to increase brand awareness and engagement, contributing creative assets that aligned with campaign goals.

Quality Assurance & Marketing Support at iCarasia Limited (Carlist.my)

January 1, 2013 - January 1, 2016

Managed listing quality control and supported marketing content including EN–BM translation, copywriting, scriptwriting, and formal communications.

Quality Assurance & Marketing Support at iCara Asia Limited (Carlist.my)

January 1, 2013 - December 31, 2016

Managed listing quality control and supported marketing content, including English–Bahasa Melayu translation, copywriting, scriptwriting, and formal communications.