Head of Digital at Brighta Group

Acting as the senior strategic lead for a portfolio of 24+ accounts, directing a cross-functional team of Media Buyers, SEOs, and Retention specialists. Doubled portfolio revenue from AUD 45K to 80K/month within 3 quarters through data-driven growth strategy and workflow optimization. Own the end-to-end client relationship from onboarding to retention, ensuring Meta, Google, and Email/SMS channels are pacing toward a unified revenue goal. Partner with founders and CMOs to provide clear, commercial reporting that articulates performance and agency value in plain language. Built AI-based research workflows to automate SERP analysis, cutting manual data-entry and refocussing the team on high-intent lead acquisition. Designed and implemented end-to-end growth frameworks covering acquisition, conversion, and retention. Managed the "East Coast Aggression" campaign for industrial B2B clients, reallocating content resources to toward higher-opportunity regions to increase lead quality and orga

SEO/SEM Consultant at EMA

Provided strategic SEO and Google Ads consultancy to client teams focused on long-term growth. Conducted full website audits to identify technical issues affecting search rankings. Led SEO strategy development for improved organic visibility and traffic growth. Developed and executed keyword research and content strategies for target audiences. Managed link-building campaigns to enhance domain authority and search rankings.

SEO and Key Accounts Manager at XGRID

Developed and executed integrated digital strategies for SaaS, telco, and tech clients, aligning marketing execution with business growth objectives. Collaborated with global stakeholders on multi-variant testing and CRO frameworks to refine conversion performance and lower CAC. Designed go-to-market plans and managed multi-channel digital acquisition campaigns. Led technical SEO improvements, site optimization, and structured data implementations. Managed GA4 and Looker Studio ecosystems to provide real-time visibility into contribution margins and customer LTV. Collaborated with global clients on experimentation roadmaps to test and refine conversion performance. Delivered measurable uplifts in organic visibility and paid efficiency through ongoing optimization.

Assistant Manager Digital Marketing at Evamp & Saanga

Developed and executed SEO-focused digital marketing strategies to drive organic search growth. Managed on-page and off-page SEO activities, including meta optimization and backlink outreach. Implemented Google Tag Manager tracking for campaign performance analysis. Created landing pages, optimized ad copy, and managed paid media budgets.

Digital Marketing Manager at App Desk

Designed and implemented multi-channel growth campaigns across paid and organic platforms. Conducted A/B testing to improve ad performance and on-site conversion. Reported performance insights and recommendations to drive ROI improvement.

Sr. SEO Manager at OVEX Tech

Directed on-page optimisation, link building, and content enhancements to boost search rankings. Managed paid advertising initiatives (Google, Facebook, LinkedIn) to ensure profitable customer acquisition. Led technical collaborations with dev teams to resolve crawling and indexing issues. Conducted SEO/Digital Marketing trainings for new and existing employees.

Digital Marketing Expert at Artisan Marketing Solutions

Developed and executed SEO-focused digital marketing strategies to drive organic search growth. Managed on-page and off-page SEO activities, including meta optimization and backlink outreach. Implemented Google Tag Manager tracking for campaign performance analysis. Created landing pages, optimized ad copy, and managed paid media budgets.

Sr. SEO/Social Media Expert at DOTLOGICS

Provided SEO and social media expertise, delivering campaigns and performance improvements.

Consultant/Trainer SEO/Social Media at SDPI

Provided consultancy and training in SEO and social media marketing.

Lead Digital Marketing Expert at Hyperscoop

Managed performance marketing campaigns across SEO, PPC, and email. Developed high-converting landing pages and executed go-to-market plans. Monitored and optimized campaigns to meet revenue targets. Conduct MS Office/SEO/Digital Marketing trainings for new and existing employees.

Consultant SEO/Social Media at LUUTBOX

Provided consultancy in SEO and social media marketing.

Lead SEO/Social Media Expert at Developer Tribe

Executed integrated SEO/SEM campaigns and produced detailed performance audits for clients.

Sr. SEO at SEOTURN

Directed on-page optimisation, technical URL structures, and foundational link-building strategies.